The Fantasy Entertainment Empire

If you want to reap more revenue from the TV series "Fantasy Three Kingdoms", it should be a better choice to premiere it on the Internet and TV stations at the same time.

In fact, the TV drama market has undergone many changes in recent years, especially the difference between online dramas and TV dramas.

In the past, in the hearts of many viewers, web dramas had the impression that "the production quality is low and naturally not as good as TV dramas".

To some extent, this is true. At the beginning of web dramas, due to insufficient investment in capital costs, they were indeed well-produced, and generally could not be compared with TV dramas on the stars.

Even if online dramas such as "White Night Chasing the Murder" and "Undocumented Crime" once surpassed the hit TV dramas of the same period, and were even praised by netizens as "better than TV dramas", it seems that in the eyes of more audiences In my mind, TV dramas are naturally "noble" than online dramas.

Even if it is an online drama with a good number of hits and a good reputation, it will still be "discriminated" by the market because it is not on TV.

In the film and television market, "a drama that is only broadcast on the Internet platform but not on the TV station will not be on the stage after all", has formed an unwritten chain of contempt in the film and television industry.

However, this situation has been reversed in recent years. With the reverse export of many online dramas to TV stations, this chain of contempt has begun to loosen.

As the audience of online dramas has become wider and wider, the number of viewers has increased, and the commercial benefits brought about have also increased, and this area has become more and more favored by capital.

In this day and age, everyone has a smart phone and a computer has long been popular. After logging in to the website, what dramas can’t be watched or can’t be watched when I open it? Why watch TV? You also need to follow up at regular intervals.

On the contrary, TV sets have become decorations in many people's homes. Many viewers may not have opened it once in a few months, so the ratings of TV dramas are generally low now, and the weight of online dramas in the hearts of audiences is increasing day by day.

This can be clearly perceived, and the capital will naturally make changes for this. It is no longer the same as before. Not being able to reach the stars is like losing a concubine.

"Military Division Alliance" was first launched on Youku, and then landed on Jiangling Satellite TV and Anhui Satellite TV; "Ruyi's Royal Love in the Palace" was broadcast exclusively on the Internet, without stars; "Story of Yanxi Palace" was also broadcast on the Internet for half a month, The copyright of the TV station broadcast was released to Hong Kong TVB, and it took more than a month before it was launched on the mainland TV station...

Now, for large-scale drama series, the best mode is still the network channel simulcast;

Anyway, the income from the Internet has become more and more important in the current domestic drama market in recent years. In the past few years, TV stations and the Internet broadcasted 70-30, and gradually evolved into 50-50, and even now 30-70.

This is a trend.

For "Fantasy Three Kingdoms", the initial expectations and needs also hope that it can be broadcast on the Internet.

But before it was broadcast on the stars, there was a "ghost gate".

Examination is a big problem.

In fact, before the production of this series was completed, Tang Zhiqi was already working on it. She took her follower named Xu Mingxiao and ran around Shenghai and the capital.

Especially after the production of the series is completed, the word "review" is really difficult to deal with.

It is reported on the Internet that the General Administration of Optoelectronics has a thing called the "Restriction of Ancient Orders".

Speaking of this kind of thing, it is also very strange. All kinds of restrictions, those 'restrictions on entertainment', 'restrictions on Korea', 'restrictions on ancient times' that caused a lot of trouble... These things have made a lot of noise on the Internet, and the industry circles have also received relevant attention. Anyway, everyone seems to know this thing, but it is not easy to find these in the official policy announcement.

You said I restricted stick artists? Don't talk nonsense, I have never restricted it, it is a friendly country, how can I do this?

Of course, the actual operation? Another story.

Why don't you come to shoot? After the shoot is over, if other TV stations and websites don't want to buy it, what does it matter to me? It's all pure market behavior.

Other restrictions cannot be controlled by "Fantasy Three Kingdoms", but the "Restriction of Ancient Orders" is more troublesome.

What are "encouraging realistic themes", "encouraging historical dramas", "prohibiting vulgar youth idol dramas", "strictly prohibiting jokes about ancient costume palace dramas that distort history"...

The last item, "Fantasy Three Kingdoms" is detached.

"Fantasy Three Kingdoms" is essentially a fantasy drama of gods and demons, with some elements of romantic love. But no matter what, the big world background is framed in the period of the "Three Kingdoms".

According to the relevant regulations, strictly speaking, this thing does have the so-called suspicion of "joking and distorting history".

But when it comes to cultural creation, it cannot be said in this way.

The whole film of "Fantasy Three Kingdoms" is based on the theme of gods and demons in the background of a world of high martial arts, and there are many mythological elements. If you are put on such shackles, this creative method will be completely castrated, and it will be finished.

According to Tang Zhiqi's analysis, this matter is not completely unsolvable.

The background of the "Three Kingdoms", first of all, is relatively special compared to all historical periods. In this period of history, too many familiar stories emerged. From ancient times to the present, there are too many literary and artistic works that have started to adapt and create stories about this special period.

In the works with a lot of pearls and jades, "Fantasy Three Kingdoms" is not completely without any opportunities in this matter.

What's more, Dimension Entertainment's drama is well-produced, and the powerful special effects contained in the content, which almost reach the movie-level visual effects, are also bonus points. Thinking about it, this kind of strong production level should also bring new feelings to the masters above, let them face up to this work, and be able to distinguish this work from those real "joking twists and changes" dramas.

Of course, this is not easy. The ideas of the gentlemen are always different from those of the general public. They are wiser.

Here, it is always people who decide the scale. Anyway, there are not so many clear texts to determine such things as auditing, and the scale is still in the hands of people.

Tang Zhiqi is working in this area.

In fact, neither Fan Zhe nor Ye Jiayi had much hope at the beginning. If you can't pass the audit, then that's fine, the big deal is that you won't be able to get on the stars, and it's not like you can't survive pure webcasting.

But Tang Zhiqi's working ability has once again been demonstrated, and she seems to be very suitable for this kind of work.

Before the end of July, the approval version number has already been taken down.

Of course, Dimension Entertainment also paid a certain price for this.

But this price is acceptable.

After winning the screening license, the biggest worry of the drama "Fantasy Three Kingdoms" was also resolved.

——

The review question should be written less, if it weren't for... I would have...

Also, please subscribe! ! !