The Fantasy Entertainment Empire

When Fan Zhe was busy with his first film directed by himself, a work that Dimension Entertainment was producing was quietly completed.

The production of the first season of "Amber Sword" was completed in May.

When this work was just approved and put into the production process, the company's marketing promotion was already underway.

The response was good.

In the past two or three years, Dimension Entertainment has established a relatively solid reputation in many fields with one successful work after another.

The reason why the word 'strong' is used to describe it is mainly because Dimension Entertainment still doesn't produce enough works, and like a TV series, there is only one. Most of the others are still concentrated in the animation circle.

Now, the public's understanding of Dimension Entertainment is still mainly in one point: this is a boutique company, mainly engaged in animation.

The great success of "Fantasy Three Kingdoms" made them famous in the film and television circle. But after all, it is only one work, and this kind of successful fame is only duckweed for the time being. Although the fame is big, it is empty, and it is mainly concentrated in the industry. After all, for ordinary viewers, they love to watch dramas, watch celebrities, and they may even pay attention to the director, but the production company... most of them just ignore it when they glance at it.

If the production company wants to impress its fame into the hearts of the audience, it will take longer and accumulate more successful works.

However, in the 'animation circle', especially in the domestic animation circle, Dimension Entertainment's reputation is not small.

"Special Events Task Force", "Evolutionary 4.6 Billion Ensemble", "Full-time Master"...Three successful works have made the name 'Dimension Entertainment' successfully penetrated into the hearts of many audiences who love them .

Although the audiences of these three works are not the same, the continuous success has brought a certain degree of influence in this relatively small circle.

Ever since, when Dimension Entertainment announced their new project, "Sword of Amber", it did attract quite a few people who were interested in it.

At the same time, the original work of this novel is also quite popular, at least much stronger than "4.6 Billion Ensemble" and "Task Force", and it is a serious fantasy work with a fairly large audience .

Fans of the original book are also a force that cannot be ignored.

In addition, in the production of this work, Dimension Entertainment adopted a serious and benevolent style of painting. It is not as novelty or niche as "Task Force" and "4.6 Billion Ensemble". The animation version of "Amber Sword" has a style of painting, the characters should be beautiful and beautiful, they should be beautiful, and those who should be vicious should be vicious. There is still some depth, after all, it is not a children's film.

These elements all determine the audience for this work, which is a more general group of animation fans.

The combination of all the factors made "Sword of Amber" attract a lot of attention before it went live.

The company is currently very concerned about the operation of IP. Like "Sword of Amber", after the project was announced, the relevant staff established a corresponding fan group, including releasing some design drawings and releasing some small peripheral gifts to maintain the popularity.

All in all, "Amber Sword" is a work with quite high expectations, not even weaker than the sequels of some animation masterpieces.

This is even based on the fact that Dimension Entertainment has not fully activated their promotional machine.

At the moment, after the production of "Sword of Amber" has been completed, the propaganda machine is fully activated.

First, an official announcement was thrown out, announcing that the production of the work has been completed and will be launched soon.

Just an announcement has already triggered a lot of students who are looking forward to the work to tell each other. Many, many fans of the original book have also begun to be interested in this work-mainly the design drawings released in the early stage, which are really attractive.

Then, a large wave of scene pictures and illustrations were released; and then, there was a very sincere trailer, which edited a lot of very popular animation actual scenes, which ignited the excitement.

For example, the protagonist Brando took one of the heroines, the merchant girl Roman, to escape from the hunt of the undead; The army drove away the human refugees, and there were skeleton dragons flying in the sky...

These pictures, which are very well restored to the original work, make quite a few viewers or potential viewers, whether they are animation fans or fans of the original work, even many passers-by are very interested in it.

These pictures and animations were made into emoticons and signatures, which were disseminated through official accounts, Weibo, hot posts on Tieba, etc., and formed a certain degree of public opinion.

At the same time, various forums and gathering places for animation fans, including some official account articles related to the animation circle, also have a lot of discussions about "Amber Sword". Between the text, it is full of expectations for this work.

"When will the feature film be online?"

"I don't know yet."

"Oh, I watched the trailer, and it exploded!"

"I can't wait, when can I see it!"

"I'm dying without reading "The Amber Sword"."

...

Comments like this are not rare in the entire circle.

Even, due to the word-of-mouth outside the animation circle established by Dimension Entertainment in the TV series "Fantasy Three Kingdoms", many viewers who usually seldom watch animation became interested in it.

And including Chen Yu, a popular niche who became popular through the TV series, while the crew was filming a new work, he didn't forget to post a Weibo to help the owner promote it.

In fact, he himself is looking forward to this animation work.

The marketing department controlled by Wu Jingtong has succeeded in its goal of creating popularity before the work goes online.

And such pre-heating, in addition to accumulating more audiences for the work, also has an important goal, which is to increase the bargaining chip for the commercial negotiations of the next work.

At the same time that the company announced the completion of the animation version of "Amber Sword", the business department of "Dimension Entertainment" was already working hard for the launch and sales of this work.

In fact, the initial contact was already in progress when the work was just approved and started. However, the result of the negotiation has not come down. With Ye Jiayi's character, she is of course going to strive for greater profits. At the same time, she also needs to choose a platform to push the value of the work, and even the entire IP, to a higher position. .