The Fantasy Entertainment Empire

After "Sword of Amber" became popular, comments from all sides kept popping up.

Naturally, the vast majority are compliments.

A commentator in the animation circle posted an article, full of praise:

"This year, Dimension Entertainment officially demonstrated their dominance over the animation industry. "Amber Sword" will become the beginning of their animation dynasty."

"Dimension Entertainment is a new company. At least, we have never heard of such a company in China before."

"However, their emergence has brought us too many surprises."

"Taking over "Full-time Master" halfway has greatly improved the quality of that work, elevating it from the ranks of 'excellent' to the level of 'unique'; the maverick "Special Events Task Force", showing It can be successful even if you have a niche painting style; "The 4.6 Billion Ensemble of Evolution" played a popular science song about ancient creatures for us..."

"Not to mention "Fantasy Three Kingdoms", which became popular in the second half of last year, but in terms of the animation industry, none of the many domestic animation manufacturers can compare with Dimension Entertainment in terms of the quality and performance of the works."

"In the past, I would hardly use such a sentence to describe a creative company, because it would cause a lot of controversy. But if this description is used in the animation industry and used on Dimension Entertainment, I think, There's nothing to argue about."

"Through a series of successes, they have completely established their position in this industry. They have become the leader in the domestic animation industry, and have enough strength to compete with all advanced foreign manufacturers in the animation industry."

"What kind of works Dimension Entertainment can produce, please let us wait and see."

...

When "The Sword of Amber" received excellent results and a series of praises in China, Dimension Entertainment was doing another thing.

Take "The Sword of Amber" overseas.

After Ye Jiayi took over the commercial operation of the company 'Dimension Entertainment', she had the foresight to start building the company's overseas channels.

Several works in succession have been introduced to foreign countries. Among them, the most outstanding performance is of course "Fantasy Three Kingdoms". This work, almost in the entire Asian region, once again set off a Three Kingdoms frenzy. Especially the places that are most radiated by Chinese traditional culture.

Not to mention Vietnam and Southeast Asia where the cultural industry is not particularly strong. Even Hong Kong, Taiwan, Japan and South Korea, where the cultural industry was once brilliant and is still very strong, welcome "Fantasy Three Kingdoms".

This drama is even now being broadcast in some parts of Asia.

With this popular work, Dimension Entertainment has established relatively good cooperative relations with many overseas agents.

For example, the branches in Japan and Southeast Asia that they directly operate independently can even directly operate the works.

The establishment of these channels will be of great benefit to "Amber Sword" and even all new works of Dimension Entertainment in the future.

Perhaps, prior to this, these channels were only newly established and not yet mature enough. But until now, there is always some foundation and achievements.

When "Amber Sword" premiered on the mainland network and was sold to Penguin Video, it was also negotiated to broadcast this animation in many places in Asia. The time has also been set, on June 3rd, three days later than the premiere in mainland China.

That is to say, the European and American markets are not very easy to enter, otherwise, "Sword of Amber" can even be regarded as being launched globally at the same time.

When the third day after the fourth episode was broadcast in China, at least two episodes were generally broadcast abroad.

And "Sword of Amber" performed best overseas, either in other places, or in Japan.

Japan itself is a region with a very developed animation industry, and there are countless two-dimensional related works produced every year. To be able to support them to produce so many and excellent works, in addition to a very strong and excellent animation industry, animation has a wide audience and a large audience, which is also a very important factor.

Among young people in Japan, the proportion of fans of animation is quite large.

Even, in the history of Japanese film, the film with the most box office is not a commercial blockbuster, but an animation - "Spirited Away". In their overall box office rankings, four or five of the top ten are animations, and most of them are 2D animations produced locally.

This shows how special this market is.

Although "Sword of Amber" is a feature-length animation produced in China, its subject matter has no problem in accepting it in the Japanese market.

Western fantasy itself is a relatively popular theme in the Japanese market. In their homeland, a lot of animation content with a western background is also produced every year.

However, it is also because "Sword of Amber" was imported from abroad. Naturally, the treatment of this work in Japan cannot be compared with that of Dimension Entertainment in mainland China.

All kinds of publicity, although there are some, but not enough. As for 'Dimension Japan', although a certain amount of resources have been invested in publicity and promotion, after all, this branch has only been established for a little over half a year, and the head office does not invest so much in them, even if they work very hard. , It is also difficult to achieve too much achievement in Japan's local propaganda strategy through one's own strength.

But despite this, the results of the first day of the premiere of "Amber Sword" are still very good.

The audience rating of 5.9 has basically become the best performance of the new show on the first day since this period of time.

It's a pity that I couldn't break 6.

But even so, the staff of 'Dimension Japan' are still very happy.

From the Chinese head office, the person who was sent to be in charge of the Japanese branch, named Li Zerui, is a person who has rich experience in marketing and business operations. He has also studied abroad in Japan. He is familiar with the social environment here. There is a better understanding of the situation.

In the beginning, Li Zerui was a little worried about whether the work would be successful or not.

When he was young, he was also a lover of animation - of course, he mainly watched Japanese manga.

Although, he has seen the finished product of "Amber Sword" and thinks it is still very good. However, their generation experienced an era when domestic animation was unilaterally crushed by Japanese manga.

The shadow left by that entire era is still not so easy to eliminate.

However, the results of the premiere gave him a big reassurance.

——

First update.

There will be a chapter at seven o'clock in the evening, and there should be one or two more later.

I really didn't save the manuscript, I wrote it last night, and I will read it after get off work today.