The Fantasy Entertainment Empire

Back in Shenghai, Fan Zhe adjusted his focus to the post-production of "Hell Apartment" after dealing with some work on "Taiwu Picture Scroll 2" that had been squeezed for a while.

In fact, when "Hell Apartment" was filmed, a lot of post-production work was already being processed.

Even before the crew was even set up, the company had already set up the project team for "Hell Apartment", and some artists were transferred in to draw various art resources.

For example, the design drawings about a variety of ghosts—no, it should be said to be monsters—were used as a reference for makeup artists to apply makeup to special actors during filming. At the same time, these design drawings have also been imported into the 'dimension' system, which is the image when performing fine model calculations.

And when Fan Zhe led the crew to film in various places, the art team was also not idle.

Sun Yilang is in charge of the work of the art group. With an art team of dozens of people, he drew a large number of fine images according to the script and according to the requirements of Fan Zhe, and reserved them for calculation.

It is also this large amount of preliminary work that allows the film to enter the follow-up project immediately after the filming is completed, without too much delay.

Otherwise, with the number of special effects in "Hell Apartment", it is almost impossible to finish it in about a month.

In the process of participating in the post-production, Fan Zhe also learned from Ye Jiayi that the new movie "The God of Wealth" invested by 'Tianhong Entertainment' will collide with his own "Hell Apartment".

In this regard, Fan Zhe has nothing to worry about.

He said to Ye Jiayi: "I trust you with the schedule and resources of the film, and I believe you can handle it. As for the quality of the film, leave it to me, and I will do my best to do better."

Ye Jiayi rolled his eyes at him, and said, "I didn't expect you, the hands-off shopkeeper, to be of any help."

"Then why are you telling me?"

"Just complain. Besides complaining to you, who else can I complain to? To the employees of the company?"

It was a complaint in the words, but Fan Zhe didn't feel anything, but felt a little warm in his heart.

He said: "Thank you for your hard work. There is no need to care so much, we just do our own thing well."

"Um."

...

Back in her office, Ye Jiayi turned back into that decisive female president.

She urged Wu Jingtong to invest more resources in promoting the movie "Hell Apartment". Especially the precise positioning of the promotion, try to push the film to those horror film lovers.

For this movie, the big and wide publicity is a waste. For those who don't like to watch horror movies, no matter how well this movie is made, it may be difficult to coax people into the movie theater.

In addition, Ye Jiayi has also stepped up her relationship with 'Heye Films'.

From offline promotion to film arrangement.

Even the colleagues in the business department of Dimension Entertainment are attacking everywhere, running various theaters offline and doing public relations.

She also arranged some roadshow plans, held advance screenings in movie theaters, communicated with theater managers, media, and audiences, and promoted movie content and selling points. At the same time, it is also necessary to ask the theater manager for support in arranging films, expose film promotion information to the media, and communicate with fans and audiences about film content.

Unfortunately, this is not easy to do.

The key point is that the main creative team of "Hell Apartment" is too famous. From male and female leading roles to major supporting roles, there are no more famous stars. Even, Li Ze, who only played a minor role in "Fantasy Three Kingdoms", is still the biggest card in the film.

After some consideration, and at the same time communicated with the "Dimension Broker" in charge of Dai Weidong, it was finally decided that "Dimension Broker" is now the most popular niche student, Chen Yu, to run a few roadshows, They are concentrated in the two big cities of Shenghai and Shangjing.

Chen Yu's reputation is not small now, but his fan base may not fit well with the audience of "Hell Apartment".

But this is also a no-brainer.

Compared with Dimension Entertainment's publicity campaign, the movie "The God of Wealth" made much more noise.

Although there are still several months before the movie is released, the momentum they have created on the Internet through various means is already quite large.

In particular, their flagship "Shen's Comedy Another Masterpiece" and other signatures are still attractive to a certain extent.

On the contrary, Dimension Entertainment was suppressed a bit miserably.

Ye Jiayi sometimes had to admire, that guy David is really amazing.

...

In mid-September, the post-production of "Hell Apartment" was also announced to be completed, and the finished film has been released.

Fan Zhe watched the finished film by himself, and at the same time invited many people in the company to watch it together.

It is not a professional, but only from the perspective of ordinary audiences. After everyone has watched the film, the parity of the film is not bad.

This also made Fan Zhe feel relieved a lot.

Although the sample is small, after dozens or hundreds of people in the company have read it, there are not many negative comments, which in itself can also explain certain problems.

In fact, to be honest, when "Hell Apartment" is his first work and the investment is very small, he doesn't really care about how strong the film's commercial expression is and how high the box office can be.

But what he can't tolerate the most is that he made a piece of garbage.

Even if the audience of this movie is not large, it can be considered a success if it can produce a niche boutique.

After the film is completed, the next step is to submit it for review.

In this case, Tang Zhiqi was still the girl who followed up in an all-round way.

The audit results came down quickly, and it was impossible for Optoelectronics to pass this kind of subject matter so directly.

They didn't say anything about the practice of replacing 'ghost' with 'monster', but they still gave some opinions on some scenes involving values, social comments, and scenes that were too frightening.

That doesn't have to be said, he is the boss, he can do what he says, and Dimension Entertainment is also very cooperative, re-editing a version of the edit, and submitting it for a second review.

This time, it's not a big problem, I've given it.

Therefore, the movie "Hell Apartment" passed the last hurdle before it was released.

All kinds of publicity methods prepared by the company were put into battle.

The main aspect is still on the Internet, and it is mainly promoted from the perspectives of "brain-burning thrillers" and "infinite stream horror themes".

At the same time, the main creative team also started road shows in more than a dozen important cities across the country, covering the time before and after the release.

Everything that should be done has been done. As for the final result, it will be released.