The Fantasy Entertainment Empire

Although EA's attitude is quite arrogant, the conditions given are actually not bad.

The agency fee of 30 million US dollars, plus 70 million US dollars in publicity investment, the price paid by EA is not low.

If the price is set at around US$60, including distribution, taxes, etc., it means that "Taiwu Painting Volume 2" must sell at least 5 million sets before EA can barely pay back—maybe Lose some.

Five million sets, this is already a hit level work, it is possible to achieve such sales results. Not to mention, the distribution of Dimension Entertainment Talk is cut off from mainland China. For mainland distribution, they are preparing to do it themselves.

It is not easy to sell so many copies purely in overseas markets.

However, despite this, Ye Jiayi still did not accept EA's offer, but was more inclined to UB.

The quotation given by UB is almost the same as that of EA, but the agency fee is slightly higher, which is 32 million US dollars.

An extra two million dollars is all money.

For this sake, Ye Jiayi was basically satisfied. It's not that she doesn't want to get better conditions, it's just that UB's offer has almost reached the limit of the major agents.

Before a game goes on the market, it is already a gamble to be willing to invest hundreds of millions of dollars in costs and to be optimistic that the work will sell at least five million copies.

The sales volume of 5 million copies is sometimes not something that can be sold if the game is done well. It is not uncommon for works of high quality to end up selling on the street.

Of course, big companies like these dare to do this, of course they have assessed the risks and calculated the benefits. According to the judgment of Ye Jiayi's own business team, the price is actually about the same.

Business cooperation is originally about win-win and making money together. If only one party makes money, then no one wants to do business together.

However, although Ye Jiayi had almost decided to accept UB's conditions, when Activision's representative came to her door, she decided to make contact.

Then, Arnold from Activision gave her a surprise.

"Ms. Ye, I'm sorry that we only contacted you at this time."

Ye Jiayi smiled and said nothing. But this attitude also put a lot of pressure on the opponent.

According to Activision's ability, they probably figured it out. The negotiation between UB and Dimension Entertainment has reached a relatively advanced stage. It may be short of negotiating some detailed rules, and even signing a contract between the two parties.

However, they are still confident that they will be able to snatch food from the tiger's mouth.

Arnold said: "You have to believe that for "Taiwu 2", we are very sincere."

"In the past few days, we have collected many survey documents about the audience of Chinese culture in the global market."

"According to the report, in the global market, some specific Chinese symbols, such as pandas, tea culture, etc., and some cultural symbols, such as Kung Fu and Confucius, have the highest awareness. In the full score of 10 Under normal circumstances, it can often reach the passing level of 6 points or above. However, the awareness of some philosophical concepts, such as the unity of man and nature, self-cultivation, family governance, and world peace, is relatively low.”

"The main channels for people all over the world to understand Chinese elements are mainly through family and friends, followed by the Internet, radio and television, newspapers and magazines and other media."

"Among the Chinese cultural products that people around the world are most willing to accept, most people say that they are willing to participate in traditional Chinese festivals and celebrations, and some people say that Eastern philosophy is very attractive to them. This is in line with What was pointed out in the previous survey is not contradictory, the degree of awareness and the degree of liking are two different things, sometimes, the less you know something, the more people yearn for it.”

...

Arnold talked about many such things, and finally gave a summary: "Through the data and information provided in this series of investigation documents, we believe that it is necessary to give "Taiwu Painting Scroll 2" full of pure Chinese elements The best way to promote our games around the world is to promote our game world according to their preferences."

"Our publicity and distribution team has already begun to formulate appropriate publicity strategies based on this information. I believe that our cooperation will achieve sufficient success."

What he said didn't talk about any conditions throughout the whole article, but he just told Ye Jiayi how to operate and promote this game in the global market if they obtained the agency right of "Taiwu Painting Scroll 2".

But I have to say, his attitude made Ye Jiayi really feel their sincerity.

However, these can only make Ye Jiayi a little more serious about negotiating with Activision.

In the end, the matter of agency rights still has to fall into something more practical.

For example, the real things such as publicity costs and agency fees that are attributable to the end are the most important.

Ye Jiayi didn't have to wait too long. On behalf of Activision, Arnold quickly gave his own conditions:

"The agency fee is 32 million US dollars, and we guarantee that the publicity budget will not be less than 100 million."

Ye Jiayi's face was a little moved after hearing this.

There is nothing to say about the agency fee, it is the same as UB. Thinking about it, these large American agents all have a relatively unified judgment on the value of "Taiwu Painting Scroll 2", and this judgment is not much different from Ye Jiayi's own.

However, relatively speaking, what Ye Jiayi valued more was the announcement of the budget.

To be honest, the agency fee seems to be tens of millions of dollars, which can be calculated as hundreds of millions of RMB, but it is not that important in terms of the overall income of the entire work.

The share of sales, this is the real big deal. Just talking about the overseas market, if it can sell more than 5 million copies, it will cost almost 200 million U.S. dollars. After conversion, even if the so-called 1.2 billion yuan cost of "Taiwu Painting Scroll 2" is calculated, that is still a return. It's basic-not to mention, the actual investment is less than 300 million yuan.

If tens of millions of copies can be sold, Dimension Entertainment's revenue from this game can reach nearly 3 billion RMB! Since the establishment of Dimension Entertainment, in the three or four years since its establishment, the money it has earned may not be much more than this figure.

There is no need to care too much about the little money of the agency fee.

As far as sales performance is concerned, publicity and distribution investment has a great impact.

Activision is willing to invest hundreds of millions in publicity and distribution, which Ye Jiayi did not expect.

"Ms. Ye, please rest assured that this year, the status of "Taiwu Painted Scroll 2" in our publicity work will definitely not be lower than that of the brand new "Call of Duty"! In this way, can you believe our sincerity? "

There will be an update tomorrow.

There should be four chapters, strive for five chapters.