The Fantasy Entertainment Empire

Lying on the bed, Fan Zhe was shirtless, half leaning on the head of the bed, looking at Ye Jiayi who was sitting in front of the dressing table in the bedroom, arranging her hair, and asked, "How is the situation of "Martial Arts Master" now?"

Ye Jiayi combed her hair in front of the mirror, and said, "The situation is not good. Those who have no strength will retreat when they hear the price of 2.2 billion. The few capable ones are also hesitant in front of this figure."

Fan Zhe rubbed his temples, and asked: "You really don't give in at all... But, can you really sell so much?"

This is a question sentence. He didn't really understand business matters. He learned a little bit after starting the company, but after Ye Jiayi took over, he became a shopkeeper completely, and he learned bits and pieces. Everything was lost.

"Very difficult."

"Then you insist on so much? Will it fail to sell?"

Ye Jiayi laughed and said, "If you can't sell it, you can't sell it. We can broadcast it ourselves."

"You mean the dimension platform?"

"right."

Fan Zhe frowned even tighter.

Of course he will not forget that 'Dimension Entertainment' also built its own content platform.

However, having a content platform does not necessarily mean monetization of content.

The 'dimension platform' was created a long time ago, but it has been half-dead and not very popular. Although in the past few years, the platform project team has also negotiated with multiple parties, scooped up a lot of game projects and flooded the platform, but most of them are small-scale games, and most of them are old works.

Many foreign masterpieces cannot be imported even if they want to import them.

The "dimension platform" really became popular after "Taiwu 2".

There are only three "Taiwu 2" that can be played in China. In addition to the two major console platforms of XB and PS, the game can only be launched on the PC through the "dimension platform".

The domestic coverage of XB and PS is relatively low. For domestic gamers, they are more accustomed to using PCs for games.

And if you use a PC, you have to use the Dimension Platform—even if the network is disconnected, you have to use the Dimension Platform as a launcher.

At present, "Taiwu 2" is about to have tens of millions of sales in China. This almost means that tens of millions of people who have the ability and willingness to pay have become users of the 'dimension platform'.

In this era where traffic is money, with such a huge amount of high-quality users, the value of the "dimension platform" has suddenly changed from a small rag that no one cares about before to a hot content platform.

Prior to this, many advertisers hoped to cooperate with Dimension Entertainment and put their advertisements on the Dimension platform. Among them, there are mainly some game companies, after all, the user positioning is the closest.

Of course, Ye Jiayi rejected all these advertising demands.

Although the price is not low, that amount of money doesn't mean much to Dimension Entertainment.

Relatively speaking, it is more important to really take this opportunity to create your own content platform.

Verzhe also understands this.

However, the current popularity of the 'dimension platform' is brought about by "Taiwu 2". Moreover, it has to be said that the vast majority of users of the 'Dimension Platform' currently use it very simply as a launcher for "Taiwu 2". Click on the platform, click on the icon of "Taiwu 2", click to start the game, and then you won't even look at the platform.

On this point, colleagues in the platform project team can obviously draw such a conclusion when doing traffic analysis.

In fact, the result is similar.

The simplest point is that after the traffic of 10 million high-quality users out of thin air, the sales of those games owned by the 'dimension platform' have only a small increase, but it is not particularly obvious.

Of course, this is also inseparable from the relatively low quality of the current game library of the 'Dimension Platform'.

But all in all, if the "Dimension Platform" is used as a platform to host and play "Martial Arts Master", can the "Dimension Platform" really take on this responsibility? Can it create more benefits than selling "Martial Arts Master"?

From the point of view of Fan Zhe, it is difficult.

Of course, it is very difficult for "Martial Arts Master" to sell for 2.2 billion, but if the upper and lower parts add up, it will be easy to sell for about 1.5 to 2 billion. But it is too difficult to sell so much if you throw it into the 'dimension platform' and operate it yourself.

What's more, Ai Qi belongs to Baidu; Ali is behind Youku; Penguin is his direct descendant.

Each of the three BAT network operators has huge traffic portals, which can be imported into video websites. Between them, in the usual struggles, their brains were blown out. Now a dimension of entertainment pops up, and they also want to enter the content platform to get a share of the pie. What will happen to them?

Obviously, Dimension Entertainment can't get enough traffic entrances from these three companies.

Without BAT, it is not easy to find enough traffic.

Fan Zhe expressed his doubts, and Ye Jiayi, who was sitting on the dressing table, also sighed.

"I understand your doubts. This is indeed a particularly difficult road." She said, "Actually, I am also hesitating. The commercial value of this work itself is definitely beyond doubt, but if it falls into the 'dimension platform', There are indeed great risks. If it fails, the commercial value of this work will be wasted; even if it succeeds, we may be able to harvest an excellent content platform, but in this industry with extremely competitive pressure, we Whether it can really maintain its success is also a question mark.”

After all, being a content platform is a serious bottomless pit.

For example, Aiqi Video’s revenue in one quarter can reach 6.9 billion. After making so much money, the net loss for the quarter turned out to be more than 300 million…

The money spent at a cost of tens of billions has produced such an Aiqi video, but in the end it still cannot dominate the domestic market.

It is impossible for 'Dimension Platform' to spend so much money, and 'Dimension Entertainment' cannot afford such a huge amount of money.

Ye Jiayi is not afraid that the revenue of "Martial Arts Master" will not meet expectations. If a content platform can be created, it is worth sacrificing a drama; but the key is that there is a high probability that it will not be able to be done. At that time, it doesn't matter whether "Martial Arts Master" is dead or not, and the dimension platform has not been developed for a long time, and that is the real blood loss.

It was precisely this kind of consideration that made Ye Jiayi not directly reject all offers from the outside world for "The Grandmaster of Martial Arts".

If someone can come up with 2.2 billion, maybe Ye Jiayi will choose to sell "Martial Arts Master" in the end.