The Fantasy Entertainment Empire

The pre-sale results of "Martial Arts Master" are not bad.

Although Dimension Entertainment did not announce this to the outside world, there are always some well-informed companies in the industry who can learn about this through various clues.

In this regard, all parties were slightly surprised - why? It shouldn't be!

Under normal circumstances, shouldn't it be that "Martial Arts Master" charges a fee, and then it is condemned by various audiences, and then dies violently?

But among them, Song Wenjie from Penguin Video was not included.

On October 1st, when he met his old friend Kappa and had dinner together, he talked about this matter.

"I didn't expect that Dimension Entertainment could make "Martial Arts Master" come true."

"Indeed." Song Wenjie nodded and said, "They are really bold and dare to explore the pay-on-demand model. But, to be honest, the reason why they can succeed is not so unexpected. In fact, if you have a deeper understanding of the Internet Those who understand should have a feeling: the current generation of Internet users is not the same as it was many years ago."

"In the past, due to environmental problems and the underdeveloped domestic content production, we did not develop well in terms of content copyright. Free is popular, and we have developed user habits in this environment."

"However, this situation has changed a lot now."

"In terms of games, more and more people will go to the steam platform, buy console games, pay for the games, and try to play genuine works. You must know that the pirated versions of these games are still relatively easy to find on the Internet. Yes, under such circumstances, there are quite a few people who are willing to pay to play the genuine version, what does that mean? It means that our users have indeed matured, and that era of barbaric development is slowly coming to an end."

"In terms of movies, the explosive growth of the domestic box office market has now become a big box office in the world that can be compared with North America. This is a good example of the problem."

"Besides, it didn't take long for a movie released in the past to have high-definition resources online. Now? After a movie is released, it often takes two to three months, or even longer, to be able to find it on the Internet. To resources. Of course, there are some technical factors, but the protection of copyright by the country and major business groups is gradually becoming deeper.”

"Let's not talk about TV dramas. I can't tell you more about our Penguin Video, so I'll talk about Aiqi Video next door. In the past, not only them, but almost all video sites relied on free content to get traffic. , and then monetize this way through advertising.

"Later, the content cost of high-quality film and television online dramas became higher and higher, and it became more and more expensive to buy TV dramas and movie copyrights. Major websites also gradually changed their profit models through methods such as exclusive content members watching in advance. .As early as 2017, Aiqi Video’s VIP membership revenue has exceeded advertising revenue.”

"Looking at it this way, the rudiment of pay-on-demand has already appeared in China very early, and it is a gradually mature development trend. Dimension Entertainment's step is just ahead of everyone. User acceptance of this , is actually far stronger than conservatively expected..."

Song Wenjie spoke at length, and Kappa listened thoughtfully while eating with vegetables.

He said: "Actually, according to what you said, our novel industry seems to be the same. Our starting point, at the very beginning, did not take the free route, but directly started the paid reading route. Although, at the beginning It’s very difficult, and piracy is rampant, but after all, writers can make some money when they write, and it has also spawned some great authors. If I didn’t take the way of paying for reading, I can’t even imagine the consequences. .”

Song Wenjie knew the meaning of the second half of Kappa's sentence.

Without paid reading, it is difficult for writers, especially lower-middle-class authors, to make money from their work. There is no income at all for writing books, so there will certainly be some people who continue to write with ideals and enthusiasm, but the number must be extremely rare, and the quality of the novel cannot be guaranteed at all.

Only by paying for reading and allowing authors to earn income and have hope of success will there be so many authors who study stories and settings to write better works.

Without these, online novels might not be able to develop at all, let alone become a point of cultural output like it is now.

Especially later, the Lewen Group made great efforts to fight against piracy, and fought with Baidu, which was considered to have achieved some results. In addition, the concept of genuine reading is becoming more and more popular, and the development environment of online novels is getting better and better, which in turn has given birth to more and better works.

In short, if users are willing to spend money to watch novels, movies, and TV series, more and more good-looking works will come out. Otherwise, a distorted market will always be a pool of stagnant water.

After chatting about the development of the industry for a while, it was almost time for the meal to end.

Patting his full belly, Song Wenjie said, "Congratulations to you too, this might be another movie about your copyright going viral."

The Kappa waved his hand and said, "Stop talking, the copyrights that were sold to Dimension Entertainment back then were all copyrights except novels. They made the copyrights popular, and we couldn't make a dime. arrive."

"Come on, play nice with me..." Song Wenjie teased, "When animations such as "Task Force", "4.6 Billion Ensemble" and "Amber" became popular one after another, the animation copyright of your novels increased. How many times, do you think I don’t know? Also, how many people will go back and read the original work after the copyright has been popularized by others? It’s all money!”

"Hey..." Kappa laughed twice, and said again: "Well, actually, we still want to continue to cooperate with Dimension Entertainment. We have sold many works to them and wanted to cooperate, but they quit..."

"The price is not right?"

"No, the price they offered is actually quite good, but we still want to do it in a cooperative way and don't want to sell the copyright."

"Then your idea is too beautiful. It's normal if people don't agree. You just publish a copyright, and when it's done, people have worked hard to finish it, and you make money together? They're not stupid... If you don't sell the full copyright, they definitely won't." will do."

"So I'm also worried..."

"I suggest that you sell some high-quality IP to them and let them do it. If they become popular, the price of the entire copyright will rise. It will be easier to make money if you operate the IP in your own hands. There are a lot of copyrights in it. Otherwise, if it is really a two-shot, thanks to you, people's self-made content is also booming."

"Well, I know, it's the boss...it's hard to say."

"I will always figure it out, your boss is not stupid."