The Fantasy Entertainment Empire

Liang Shuyue was attracted by the stories told and the pictures presented by "Martial Arts Master" on the screen, and she didn't even notice that there were many people gathered behind her.

At first, only Bei Xiaolin was watching behind her.

Bei Xiaolin, a friend who entered this company at the same time as Liang Shuyue, also belonged to the internship trial period, and the two would often go out for lunch together at noon.

She walked behind Liang Shuyue, and originally wanted to ask her to go eat together, but she saw the TV show on the monitor, and the scene happened to be placed on the main character, Lou Cheng, stepping onto the ring.

She recognized the actor's face immediately. Although she hadn't read "Fantasy Three Kingdoms", after Chen Yu became famous, the exposure of all parties was not small. Not to mention acting, variety shows, etc., there are also many brand endorsements, various advertisements...

Among the young students of the new generation, he is not the hottest, but at least one of the hottest ones.

The arena show, this made her a little interested.

The hand that was going to be patted on Liang Shuyue's shoulder was placed on the back of the chair, and she was going to follow suit.

Then I saw the people on the ring fighting.

Even though she is a girl, the fierce action design in the picture still makes her feel quite happy, coupled with Chen Yu's face...

In the past, she had no feelings for Chen Yu. She hadn't seen his works, but when she was watching a variety show, Chen Yu came up as a guest and thought the guy was handsome and in good shape, nothing else.

But watching this episode today, Chen Yu was fighting in the ring, fierce and handsome, and he was different from the kind of creamy niche that is popular now.

In just a short while, Bei Xiaolin felt that she had become a fan of this actor.

Especially when she saw the battle in the arena, at the end of the fight, Lou Cheng, played by Chen Yu, played a set of "Blizzard Twenty-Four Strikes", which was fierce and cool, especially the last blow "Big Avalanche", Immediately hit the heart:

Behind the protagonist Lou Cheng, a world of ice and snow appeared, and the rumbling white snow, accumulated into momentum, rolled down from the hillside extremely huge.

Before the appalling avalanche scene, the protagonist punched violently, with the momentum of an avalanche, violently attacking the opponent, directly defeating the opponent!

This is too cool!

After the group arena, the plot on the screen was still going on, but Bei Xiaolin drew her attention back.

At this moment, she suddenly realized why she came to find Liang Shuyue.

However, this time when he came to his senses, he suddenly found that five or six people were unconsciously surrounded by him, or in front of Liang Shuyue's computer.

All these people's eyes were fixed on Liang Shuyue's screen.

Human beings are so full of curiosity. When I see one or two people staring at a colleague’s screen, and when someone passes by, I can’t help but take a second look. Many people are so attracted that Behind Liang Shuyue's work station, a small group of people gathered.

Five or six, it doesn't look like much, but squeezed behind a small workstation, it looks like a big lump, quite conspicuous in the company during the lunch break, when there are not many people.

That's fine, the most important thing is that Bei Xiaolin can still see that the old hag is here!

The so-called 'old hag' refers to their boss, the guy who is hated by everyone in the department.

This is too scary!

Xiao Lin calmly took a small step back and stood on the edge of the crowd so that he could run away at any time.

Then, she patted Liang Shuyue on the shoulder.

This time Liang Shuyue finally recovered from the TV drama, she turned her head and was stunned.

God, why are there so many people? Why is the old lady here? Why do you all gather behind yourself? What are they going to do? Don't I just watch a TV show during my lunch break?

With a tight heart, she always knew that this matter was not good.

Hurrying to minimize the 'Dimension Platform' client, she stood up and looked at the people around her with some embarrassment.

"Eh? Why is it turned off?"

"Keep playing."

"What kind of film is this? It's so beautiful."

After the client was shut down, everyone said so.

Liang Shuyue smiled awkwardly, and looked at the 'old witch'.

Just yesterday, because of a small mistake at work, this menopausal woman grabbed and scolded her. Liang Shuyue was still afraid of her.

Although it's lunch break, but after all, I'm in the company and using the company's computer to watch TV dramas, so I don't feel very good anyway. Maybe most of the bosses don't care, but with the personality of an 'old hag', she must say a few words.

Not to mention, it's fine for her to watch a TV series by herself, but it has attracted so many people watching. Although it was not her intention, it is the truth after all.

Half-closed eyes, Liang Shuyue, who was in a nervous mood, was ready to be scolded again in public by the 'old hag'.

However, no.

The old witch just said: "There is a meeting in the afternoon, don't forget."

Then he turned around and was about to leave, but when he finished, he seemed to remember something, turned his head and asked, "What TV series is this?"

"Uh...huh?" Liang Shuyue was a little confused, she was not scolded?

"Ah what, let me ask you what TV series this is?" The fierce look, this is the normal state of the old witch.

"Wuwu... Martial Dao Grandmaster! Produced by Dimension Entertainment!"

"Okay, I see."

When the old witch really left, Liang Shuyue held her chest with her right hand and let out a long sigh of relief.

She turned her head, looked at Bei Xiaolin, and said, "What's going on?"

"Blame me?" Bei Xiaolin shrugged.

...

What happened in Liang Shuyue's company was just a small part of the great attraction of "Martial Arts Master".

"Martial Arts Master" is indeed very attractive to audiences, especially young audiences.

Compared with Dimension Entertainment, which has been considered a very successful case in the past, that is, "Fantasy Three Kingdoms", "Martial Arts Master" is even more attractive.

The production standards of the two are similar, but in other respects, "Martial Arts Master" has more advantages.

The most obvious is the cast. When filming "Fantasy Three Kingdoms", Dimension Entertainment was still a bit poor. After excluding post-production, shooting, film salary, crew, etc., the total cost was less than 50 million. But when "The Grandmaster of Martial Arts" was filmed, Dimension Entertainment was quite wealthy. The entire investment scale was said to be one billion, and the pure filming also had a budget of two to three hundred million.

This is directly reflected in the cast. At that time, the actors of "Fantasy Three Kingdoms" were basically newcomers, and there was only one Tong Liya who had a certain appeal. But in "The Master of Martial Arts", Chen Yu has grown into one of the most popular young actors in China; Wu Na starred in "Fantasy Three Kingdoms" and also acted in the action movie "Dragon and Tiger" directed by Du Zhengde. quite successful. Although it was a thoroughly masculine drama, the first female lead left a deep impression on people.

In addition to these two actors of their own, Chen Weiting, Zhu Yilong, Nazha, and Zhu Yawen are all film and television stars with their own works, at least they can stand in the second and third tiers. For example, Liao Fan, who won the Best Actor award at the Berlin Film Festival, one of the three major international film festivals, is a serious "actor king".

It seems that it is not too much to blow a sentence of starlight.

In terms of themes, "Fantasy Three Kingdoms" is a historical theme and a Three Kingdoms theme, which is very popular, but in this era, the most popular ones are modern themes. In this regard, "Martial Arts Master" is slightly superior.

The most important point is the huge difference in publicity between the two.

When "Fantasy Three Kingdoms" was doing pre-publicity, one of the more useful points was the classic adaptation, and there was nothing else.

But "Martial Arts Master" is different. When Dimension Entertainment produced this film, it was already well-known in China. Since the project was approved, this film has received a lot of attention and expectations are full.

In many comparisons, if it weren't for the "payment" thing that got in the way, the score of "Martial Arts Master" greatly surpassed that of "Fantasy Three Kingdoms", it was almost a certainty.

But now, it's a little hard to say.

Of course, "Fantasy Three Kingdoms" also had a pay-on-demand mode at that time, but it was called "members watch first", and the concept was different.

"Martial Arts Master" is a paid content of Zhenger Bajing, the first three episodes are free, the first ten episodes are free for members, and the next sixty-three episodes are priced at a price of one yuan per episode. 20% off for one-time purchase of complete works.

This can also be seen from the situation after the launch of "Martial Arts Master".

The first three episodes are completely free, and the number of clicks is simply overwhelming. The first day of the launch is not over yet, the number of hits in these three episodes alone has exceeded 150 million at the speed of light, and it is estimated that the number of views on the first day of today will eventually fall to more than 200 million. However, compared to the next two episodes limited to members, the volume is much less.

But attracting high-quality paying users is the most important thing.

At present, in terms of video content, the 'dimension platform' has successively put all the projects that have been done in the past on it. In addition to the self-produced content of the company, there are also some game videos uploaded by players on the 'dimension platform', as well as a certain amount of old dramas and old dramas bought at very low prices.

These things seem to be many, but in fact, all of these contents are currently free and open, in order to make the content library look fuller and attract some traffic by the way, which basically has no effect on attracting paid members.

The only one that can really attract users and pay for video content is "Martial Arts Master".

And after the first day of its launch, its results probably came out.

As of 10:00 p.m. on October 2, the number of paying members of the 'Dimension Platform' currently has exceeded 7 million; those who paid to buy the first complete works of "Martial Arts Master" did not increase so significantly, about 100% from the pre-sale Two hundred thousand rose to two million.

In addition, it is worth mentioning that the purchase volume of a single episode of the fourth and fifth episodes is actually around 500,000. This is a non-paying member user. After watching the first three episodes, it is estimated that I can't bear it. If you didn't buy a membership, you bought a single episode directly, otherwise, members should watch the fourth and fifth episodes for free.

Added up, "Martial Arts Master" has already generated more than 200 million yuan in revenue for Dimension Entertainment.

After seeing such first-day results, Sun Junyi, the person in charge of the operation of the 'Dimension Platform', can finally breathe a sigh of relief.

It can bring in 200 million in revenue on the first day, which is a very good start.

At the beginning, the bottom line set by the company was to hope that "Martial Arts Master" would at least keep its capital based on the cost line of the two volumes totaling one billion yuan. In other words, at least this upper part will sell for over 500 million.

Before, Sun Junyi was very hypocritical; but now, he sold 200 million yuan on the first day, so what's the point?

Those seven million people who purchased members of the 'Dimension Platform' for "Martial Arts Grandmaster" are his greatest confidence!

Don't look at the fact that there are not many people buying the complete works, but the 7 million paying members are just to watch "Martial Arts Master"? Eighteen yuan was spent, and when the free broadcast of the first ten episodes is over, I will always have to buy more later!

On the first day, 7 million paying members can be harvested, so as the word of mouth rises and more and more content is released, what will the final number be?

At least 10 million should be stable.

And once there are 10 million sales, the task of 500 million will be easy.

Even Sun Junyi can think about it, it might not be impossible for the upper part alone to hit one billion sales in the future!

His attitude suddenly became optimistic-finally he didn't have to worry about encountering Waterloo in his first battle after quitting!

On the contrary, this may be another milestone victory for domestic exploration video content to be fully paid!

While he was happy, he did not forget to ask for credit. He immediately reported the data to his immediate boss, Ye Jiayi.

Mr. Ye also heaved a sigh of relief after getting the data.

Giving up the price of about 2 billion yuan, instead of selling "Martial Arts Master", she chose to build a content platform and operate content independently, and she was also under tremendous pressure.

If it fails this time, Dimension Entertainment will fall hard. Losing too much money is not enough, the big deal is to finally distribute the copyright, and then sell "Martial Arts Master". Although the price will definitely shrink many times, it is not a big problem to recover certain costs.

The point is that after the failure of the exploration of the paid business model, the "dimension platform" lost the opportunity to do it.

Dimension Entertainment hoped to be able to distribute its own content, and its hope of not wanting to be a pure content producer was shattered.

Fortunately, judging from the current situation, the first-day results of "Martial Arts Grandmaster" cannot be regarded as a failure.

——

Two chapters released together