The Fantasy Entertainment Empire

If "Ruzidi" can achieve the intended goal of Dimension Entertainment, it will undoubtedly be considered a success.

Just the direct income can bring 400 million to the company.

As for the value-added of the platform, it is difficult to calculate clearly, but it does exist and is very huge.

The quality of users of 'Dimension Platform' is very high. The content library of the platform is actually not that strong. So far, the 'Dimension Platform' has been working on video content in less than three months. Even though the content produced by 'Dimension Entertainment' has almost been put on it, and at the same time invested a lot of money to purchase the copyrights of some movies, TV series, and animations outside, but in general, the amount of video content, compared to There was a very big gap between the major video industry giants at that time.

The main reason why 'Dimension Platform' can demonstrate its competitiveness is that it relies on the strong content production capabilities of 'Dimension Entertainment' itself. Exclusive video content cannot be seen elsewhere, and even pirated versions are extremely difficult to find. The most important thing is that the quality is extremely high. If you don’t watch it, you won’t be able to find a substitute in the domestic market.

In this way, relying on the exclusive video content, the 'dimension platform' has quite a lot of paying users.

These users are all high-quality users, and they are also the greatest wealth of the 'Dimension Platform'.

Although the overall user base is not high, they are willing to spend money, which is an attribute that many platforms are very envious of.

As a result, a large number of advertising platforms came to the door, hoping to put advertisements on the 'dimension platform'.

In these advertisement negotiations, Dimension Entertainment did not blindly accept, but got stuck on many conditions.

For example, ads that are too rubbish are not allowed. For those fast-moving consumer goods advertisements, Dimension Entertainment adopts the policy that the highest price wins, and strictly controls the quantity. At the same time, it also has certain requirements for the quality of the commercials themselves. They will not accept the kind of brainwashing disgusting advertisements.

It's not that the "dimension platform" has to be aggressive, but that among its own user groups, paying users don't need to watch advertisements, and among free users, the dimension platform is still counting on people to have a good experience here, so as to convert them into What about paying users?

If it weren't for the attractive income from advertising, the 'dimension platform' even wanted to make videos without advertising like station B.

In fact, this one, the company's internal operations department, has already been considering it.

And user value is not just reflected in advertisements.

Obviously, as long as the user base grows, Dimension Entertainment will be able to carry out low-cost and highly targeted publicity on its own platform for any content products it launches in the future.

At present, the "Dimension Platform" has attracted tens of millions of paying members through "Martial Arts Master". When "Ruzidi" is launched, how many of these paying members will be willing to come and see "Ruzidi"? You know, they watch the first ten episodes for free.

And among them, how many people will be attracted by "The Emperor Ruzi" and then buy the complete episodes of this drama?

The reverse is also the same, people who are attracted by "Ruzidi" may also pay for "Martial Arts Grandmaster".

In the future, every work produced by Dimension Entertainment will be released on the 'Dimension Platform', and the continuous generation of paying users will add up to an amazing effect.

In the past, Dimension Entertainment only made money by selling content, and at best had some fame, that's all. The aggregation effect brought by the work and the wealth other than direct income brought by it are all lost.

But now, the construction of the 'dimension platform' has sealed this closed loop for them.

Of course, all of this is based on the fact that the content they make is good enough.

Audiences are ruthless, and they will pay for high-quality content, but as long as the quality of content declines, there are alternatives on the market that don't cost money.

Can "Ruzidi" achieve its intended goal? It depends on what happened in December.

...

As the first ten days of November approaches, there is a major festival coming: Double Eleven Singles' Day.

In the beginning, many people don't remember how this Singles' Day came about. But there is no doubt that e-commerce companies have turned this day of each year into a grand shopping carnival over the years, attracting countless people to "chop their hands" on this day.

Fan Zhe has not missed this festival for many years.

He is neither a bachelor, nor is he easily influenced by the shopping carnival atmosphere created by e-commerce companies. He doesn't care about the discount, even because he hates the slow delivery during this period, he has consciously avoided online shopping during this period for a long time in the past.

But this year, he has to join in the fun on Double Eleven.

The operation department of the 'Dimension Platform', taking advantage of Double Eleven, also engaged in a marketing campaign.

The original price of Dimension members is 18.8 yuan, and it will be sold at 11.11 yuan on the day of Double Eleven; "Martial Arts Master" will enjoy a 30% discount on the complete episodes on Double Eleven and two days before Double Eleven; the pre-order of "Ruzidi" has opened and a trailer has been released , the launch date has been set, and at the same time, you can also enjoy a 30% discount on double eleven purchases.

The sales of "Ruzidi" are not particularly good. After all, the drama's popularity and audience expectations are far inferior to "Martial Arts Master", and the most important thing is that a lot of publicity work has not yet started. Most people, I'm afraid it's unlikely that they will pay a lot of money for a drama that doesn't even know what it's about.

After all, even with a discount, the complete works of "The Ruzi Emperor" would cost thirty-four yuan.

But despite this, the complete works of "Ruzidi" have sold more than 600,000 copies.

The main force of purchases is still Dimension Entertainment's die-hard fans, and there are also very few fans of the original book.

A film and television drama that hasn't been widely advertised, or even finished, can earn 20 million in sales...

But this is just an appetizer. The biggest contribution brought by Double Eleven lies in the sales of "Martial Arts Master".

Before Double Eleven, the sales volume of "Martial Arts Master", which is currently on the air, has already reached 9 million sets. And after the heavy discounts on Double Eleven, the total sales exceeded 12 million sets in one breath, and reached 13 million sets the next day!

At the same time, the number of paying members of Dimension Entertainment has reached 18 million.

The direct income brought by the upper part of "Martial Arts Grandmaster" to the company has already exceeded 750 million, and it is hitting 800 million at a fairly fast speed.