The Fantasy Entertainment Empire

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"Ruzi Di" is now facing a very powerful opponent: "Library of Heaven's Path".

It is also an adaptation, and the popularity of "Library of Heaven's Path" itself is much higher than that of "Ruzi Di".

The two are not of the same type. The former is a fantasy theme, the latter is an overhead history; the former is in the middle, taking a straightforward route, and the latter is a complete plot to win.

"Rainbow Investment" has obviously studied the successful route of "Dimension Entertainment". They found the popular ones to buy, and then invested heavily in the adaptation. The cast is relatively good, the leading actor is a first-line traffic actor, but the most important thing is that this drama has also invested a lot of money in the setting of fantasy scenes and special effects. It is said that the visual effects are also quite powerful.

In terms of business model, "Rainbow Entertainment" cooperates with Youku, which also adopts a pay-to-view model.

Obviously, "Rainbow Investment" in "Library of Heaven" is taking the same path as Dimension Entertainment's "Budo Master". They hope to replicate the success of "Budo Master" in this way.

Countless experiences have shown that following the steps of successful people is the easiest way.

However, Zhang Xinhua is always a little uneasy.

Although David is the boss and the chief boss, he is still the person in charge of "Rainbow Investment" after all. He has a lot of work and is often unable to get away. Currently, the actual executor of "Rainbow Entertainment" is Zhang Xinhua.

At the beginning, he was opposed to completely copying the business model of "Budo Master", but he failed to convince the boss.

After all, the work has to be continued. After the work is completed, the selected time will be about two days before the launch of "Ru Zi Di".

Regarding the propaganda work of "Heavenly Dao", Zhang Xinhua is staring at it, and the person responsible for the actual work of propaganda is also one of the middle and high-level managers of Rainbow Entertainment, Cao Yufei.

The operation director who once worked at Penguin Video was hired by "Rainbow Entertainment" and took over the operation of the company. Under the coordination, he obtained many external publicity resources.

It has to be said that Cao Yufei’s character should be put aside first, at least, his work ability is quite outstanding-otherwise it will be difficult to mix in the middle and high level of Internet companies at the level of BAT. The position of the manager. After he took over the content operation work of "Rainbow Entertainment", it did bring great value. From his own work ability to the resources and contacts he has accumulated in his past experience, he has done a good job in the content operation of "Rainbow Entertainment", which has significantly improved the company's performance.

This is also the result, which allowed him to quickly climb up his position in the company of Rainbow Entertainment within a short period of time. He is currently the company's most important decision-making tier with the shortest entry qualifications.

But Zhang Xinhua doesn't really like this person, he can always see the shadow of the villain from Cao Yufei. Some of the deeds that I have heard about him are not very good, and many of them are even bad, which deepens Zhang Xinhua's hatred of that guy.

However, it seems that David admires this man quite a bit, and he has given Cao Yufei all the propaganda work of "The Way of Heaven".

"The Way of Heaven" is a very important chess piece in the plan of "Rainbow Entertainment". In order to strive for the performance of the work to meet expectations, the company's publicity budget is quite extravagant.

With such an abundance of resources, Zhang Xinhua still remembers Cao Yufei's grin almost to his ears at that time. In front of David, the guy packed a ticket and said that he would do a good job in propaganda, and he would definitely crush "Ruzi Di" completely.

In this regard, Zhang Xinhua does not have too many doubts.

In terms of themes, "Ru Zidi" is a historical drama theme. It is inherently inferior to fantasy dramas in terms of traffic attraction, not to mention the huge difference between the cast and propaganda budgets between the two sides.

Facts have also proved this.

As the actual executor of the company, Zhang Xinhua can clearly see that in the data compiled by all parties, it is clear that the popularity of "The Way of Heaven" has been climbing at a fairly fast speed after the concentrated publicity began.

Especially on the eve of the "Library of Heaven" series, the related popularity index has reached a fairly high level.

In horizontal comparison, the popularity of "Heavenly Dao" is indeed as good as Cao Yufei's guarantee, and it has completely crushed "Ruzi Di".

From the search engine, to the number of comments on related articles, and to the degree of social media release, although "Ru Zi Di" performed well, some audiences, especially the fans of Dimension Entertainment, are paying attention to the situation of the show, but This level of attention is nothing compared to the popularity of "The Way of Heaven".

Actor laces, trailers edited from the essence of the drama, predictions of articles in the official account... The popularity of "Heavenly Way" has almost achieved a crushing victory over other works in the same period.

Even if it is a vertical comparison, the popularity of "Heavenly Dao" does not seem to be worse than that of "Budo Master", and it even appears to be even better in terms of statistics.

Zhang Xinhua felt relieved after seeing this result. At the same time, his disgust towards Cao Yufei was slightly reduced.

At least, this guy doesn't speak big words, he does have his own hands in marketing and operations.

And now, it's time for "The Way of Heaven" to be launched soon.

Although all the work has been arranged, Zhang Xinhua still couldn't help but came to the company in person, always keeping an eye on the results after going online.

The work went online on time, and Zhang Xinhua could see the data start to soar through the synchronized messages.

An hour later, a good news came.

"The first day is hot! Only one hour online ~www.wuxiahere.com~Total views exceeded 100 million!"

Seeing such data, Zhang Xinhua could hardly suppress the joy in his heart.

This result is quite outstanding. At the beginning, even if it was "Budo Master", the total number of broadcasts on the line exceeded 100 million, and it was said that it took five hours.

Of course, there are many reasons for this. The 15 episodes of "The Way of Heaven" were released on the first day of its launch. The first five episodes are free, and six to twelve episodes are free for Uku members. Until the eighty-two episodes, they are all carried out at one yuan per episode and member discount Pay to buy.

Apart from other things, for pure free content, "Heavenly Way" has two more episodes than "Budo Master", not to mention that when the latter was launched, only five episodes were released, which is three times worse than the fifteen episodes.

But in any case, the amount of broadcasts at the beginning of the line can surpass the end of "Budo Master", which Zhang Xinhua could not think of beforehand.

This result is impossible to achieve with the current popularity of "Ru Zi Di", and it is even worse by more than an order of magnitude.

"It seems that I can sleep peacefully today."