The Fantasy Entertainment Empire

Guo Enlun first opened the "Fantasy Three Kingdoms Friends Group".

This group also has hundreds of people. It used to be a nostalgic group formed by fans of the "Fantasy Three Kingdoms" game. Later, after this adapted drama became popular, many people came in, all of whom were fans of the drama, but everyone communicated happily with each other, and the activity level of the whole group was also greatly improved compared to the past.

In this group, he posted a link to "Ru Zi Di", and then attached the text: "Dimension Entertainment's new work! Super awesome!"

Guo Enlun can be regarded as the veteran of the group, and the news he sent still attracted the attention of many people.

Old ghost: "I've heard of the play "Ru Zi Di", is it a historical play?"

Lao Guo: "Yes."

Old ghost: "I'm not interested in historical dramas."

Lao Guo: "Alternate history, the thief looks good, really."

Old ghost: "Don't brag, it's better than "Fantasy Three Kingdoms"?"

Lao Guo: "It's not a subject matter, so we can't compare it like this, but I really like it."

Old ghost: "Okay, then I'll take a look."

Lao Guo: "I think it's good after reading it, so let's go to the post bar and forum of Fantasy Three Kingdoms to post and recommend it to everyone."

Old ghost: "As long as it looks good."

...

The interaction between the two was interspersed with gags from other people in the group.

However, all in all, Guo Enlun's recommendation has worked. Many people said that they wanted to watch this drama, and what was it about a drama that Lao Guo played so fiercely.

Lao Guo was not idle when they were watching the show. . He opened several forums such as 'Dimension Entertainment Bar', 'Fantasy Three Kingdoms Bar', and posted a post recommending this work. In addition, I also posted things on my circle of friends and Weibo.

His actions still had some effect.

Many people - especially those in their group - were driven by him to watch "The Emperor Ruzi".

I don’t deny that some people really don’t like this kind of superficial history, brain-burning, and scheming stories. It’s hard to force this; What kind of things are good and what kind of things are bad, there is always a judgment.

Many people still watched it and were fascinated by the show.

For example, Guo Enlun's friend, the old ghost.

To be honest, he didn't care much about Guo Enlun's words at first. The level of domestic dramas is just like that, and if they can produce some high-quality products occasionally, it has already exceeded expectations. Even if it is Dimensional Entertainment, how can all of them be high-quality products?

Moreover, before watching the drama, he also searched for relevant information. He knew that "The Ruzi Emperor" was well received by all parties, but the results were not good.

According to the old ghost's experience, this kind of drama is generally the stuff that looks boring and has a so-called artistic sense.

He has never been interested in such things, and he does not see any lens art or depth of connotation.

All in all, he didn't have high expectations before watching it.

However, when he actually saw the work, his thoughts were completely overturned in many places.

Does "Ruzidi" look cool? To be honest, it's not that cool. The protagonist, Han Ruzi, at least in the current episodes, is quite aggrieved. He is obviously an emperor, but every step of the way is frightening, even the maids and eunuchs don't take him seriously, he is miserable all day long.

But looking at it, there is always a strange magic that attracts him.

He saw that Han Ruzi was fooled by the bad brother of the King of the East China Sea, and went to write an imperial edict. In the name of the emperor, he said that when he was imprisoned by the queen mother, he had scolded, "Ruzi, are you a bad pen?" When the Empress Dowager is in power and there are few foreign ministers to support you, how dare you write an imperial edict? '.

But as expected, the matter of the clothes and belts edict broke out, and the doctor Yu Shi was very knowledgeable about current affairs and directly handed over the clothes and belts to the Queen Mother. When the eunuch came to the emperor to extract a confession and asked the little emperor to explain what he had written, the two sides verified it and found that the little emperor was not stupid, so he wrote four words: 'I want to eat meat'.

The Donghai King in the play was so angry that he let the old ghost outside the play heave a sigh of relief, and then watched the Donghai King being tricked with a smile. At the same time, he also understood the cleverness of the little emperor: he was testing, his own Emperor, what is tolerated and what is not.

And it is mentioned in the play that the emperor's power is also limited. Even the emperor who really holds the power, his power is only "within a thousand miles and ten steps away". Thousands of miles away, too far, even beyond the border of the country; within ten steps, the emperor is no different from a normal person, he will die if he drinks poison, and he will die if he is stabbed into the body with a sharp weapon, a few court ladies can strangle the emperor to death in the middle of the night...

After watching these few episodes, the old ghost watched it heartily. From time to time, I break into a cold sweat, clench my fists from time to time, and occasionally relax and laugh.

Xie Peihe, an old director, has a deep knowledge of rhythm and heat.

After having a good time, the old ghost also became excited.

He is an old netizen, he spent a lot of time wandering around the world in the early years, and later he started playing Post Bar, taking out various forums. He is forthright and likes to make friends online, so he met a lot of people.

When he started to mobilize his contacts to promote "Ruzidi" everywhere, as long as he worked a little harder, many people would see it.

...

In the past few days since "Ruzidi" was launched, although the results were not satisfactory, the operations, marketing and other departments of 'Dimension Entertainment' were still doing their work in an orderly manner.

The promotion position that should be placed is still on, and the external publicity that should be invested is still invested.

The income brought by the whole drama also increased from 30 million on the first day to 40 million to 50 million.

However, as time passed and more episodes were released, the performance of "Ruzidi" rose faster and faster.

In the first week, it was still at 50 million, and "Tian Dao" sold 150 million; in the second week, when "Ruzidi" almost released almost 20 episodes, the sales volume exceeded 100 million, and "Tian Dao" sold 180 million , less than 200 million.

The gap in total sales, which was originally more than three times, was stretched to 1.8 times within two weeks.

During this process, Dimension Entertainment also quickly analyzed what was going on: The conversion rate of "Ruzidi" is very high!

Although, the overall number of users is quite small compared to "Tiandao", and may be several orders of magnitude less, which is reflected in the overall broadcast volume of the series, which is several times less than "Tiandao".

However, after the free content of the first three episodes, when entering the paid membership content of the fourth episode, the overall decline is quite low.

This is the effect of the high retention rate, which means that viewers who watched "Ruzidi" are more willing to continue watching after watching the first three episodes that are completely free!