The Fantasy Entertainment Empire

When Fan Zhe and Fan Qing were about to quarrel, Ye Jiayi walked out.

She gave Fan Zhe a heavy back first, told him to shut up, and then smiled and said, "Dad, don't be angry with Fan Zhe."

"Huh!" The daughter-in-law still had to give face to her, and Fan Qing turned her face away and said nothing.

Ye Jiayi paused and continued: "Actually, it was my idea to let mom and dad go to Shenghai together. I mainly thought that the two of us are also busy at work and sometimes we don’t even have breakfast. Let alone cooking by yourself. It’s not good to eat outside all the time. Please ask a servant at home. I don’t get used to it. I just want to trouble your elders and come to live with us in Shenghai.

"Then let your mother go, I won't go." Fan Qing was still angry.

Ye Jiayi smiled, took two steps forward, squatted in front of Fan Qing who was sitting on the chair, and said, "Dad, you can't let mom go alone. When the time comes, the two of us will be at work, and she will be the only one at home. Alone?"

Fan Qing stopped talking.

Li Rong said, "Lao Fan, what are you doing, what's the matter? You should accompany me, it won't work?"

Obviously, her attitude has been biased towards her son and daughter-in-law, and she has decided to go to Shenghai.

Fan Qing still did not speak.

"Dad..." Ye Jiayi shook Fan Qing's arm. Fan Zhe had never seen such a coquettish appearance a few times, and said: "You should go with your mom first. Isn't it all right?"

Under the persuasion of his wife and daughter-in-law, Fan Qing's attitude gradually began to loosen.

In the end, he glared at his son, and then reluctantly said: "Well, let's go live for a while..."

…

At night, Fan Zhe and Ye Jiayi lay on the bed.

"Jia Yi, thank you for today."

"Nothing, but you shouldn't talk to dad like that."

"I know." Fan Zhe sighed and said, "I was in a hurry at that time and didn't think about it..."

This is true. He regretted a bit when he finished arguing with his father before.

However, at that time, it is really not easy to control his temper. It’s okay when I’m working. I can try my best to think calmly anyway. On the contrary, when I’m with my dearest people, I tend to become more difficult to control myself.

Ye Jiayi stroked Fan Zhe's hair and said, "It's okay, go to sleep."

Fan Zhe rolled over and hugged the person next to his pillow tightly.

…

In the next few days, Fan Zhe followed his father and left several close relatives and friends, such as Wuna's house.

Una didn't come back this year. She should be still filming in Yunnan at the moment, saying that she will come back at around fifteen, so she really has no time in these two days.

Fan Zhe and his father were a bit awkward at first, but after a long time, they were all right.

Between father and son, there are two quarrels, why can't it really make a noise?

After walking with relatives, Fan Zhe and Ye Jiayi got on the plane.

As for his father and his mother, he said he would come back next month. The main reason is still with Fan Qing. Although he agreed to go to Shenghai, no matter what, he must first send away the students who learned to drive away. This is a sense of responsibility.

At this point, Fan Zhe didn't force anything, and went back to Shenghai with Ye Jiayi.

…

Fan and Ye, on the occasion of the New Year in Xunyang, "Ru Zi Di" is still in the air.

The performance of the whole play is rising steadily. Years ago, it was more than 300 million. After this year, when Fan and Ye return to Shenghai on the eighth day of the year, the total revenue of "Ruzi Di" will exceed 450 million.

Of course, the sales increased by 150 million over the past year. In addition to the two main growth points of buying the whole show and adding new paid members, the most important thing is that the money for the titled advertisement of "Ru Zi Di" has been paid to the account. Up.

Although, paid members of Dimension Platform can skip advertisements, and they are very restrained in advertising. Even if users are completely free, they can only watch the video for fifteen seconds, which greatly affects the performance of Dimension Platform. Advertising value.

But no matter what, Dimension Entertainment’s self-produced dramas can always guarantee a big hit, which is a huge amount of traffic. This value lies here, and there will always be people willing to pay.

The title advertisement of "Ruzi Di" was actually negotiated a long time ago. It's just that other businesses are not fools. When they negotiated, they considered the subject matter of "Ru Zi Di", so in the contract between the two parties, in addition to the basic advertising fee, there are many bonus clauses.

These award terms are basically tied to performance. The basic advertising fee, although the price is certainly not high, but compared with the following bonus clauses, it is quite a lot worse. The basic advertising fee is only 20 to 30 million yuan, but if the reward clause is full, the total value of this advertisement can even reach 200 million yuan.

Of course, there are some clauses that I am afraid there is little hope that they can be achieved. For example, the number of real paid TV drama users reaches 50 million, 70 million, and 100 million, and there are tiered rewards, but this kind of basic is not available.

What is the concept of 100 million real paying users? One out of every thirteen Chinese people paid for "Ru Zi Di"? This is not realistic.

But anyway, judging from the current implementation of this clause, judging from the current results of "Ru Zi Di", it has already received a total of 100 million in advertising revenue.

The higher quality of users and the rising popularity of "Ru Zi Di" have made the commercial potential of this drama not optimistic when it was first launched, and even seeing the situation of going to the street, it has now completed a major reversal.

"The Way of Heaven" has been left behind and sucked in the air. According to the current circulated news, Rainbow Entertainment has suffered a miserable loss this time. The revenue of "Library of Heaven's Path" may not exceed 500 million in the end. It is still in the early 300 million. After a year, Not only did the increase fail to improve, but it seemed to fall further.

Of course, surpassing the "Way of Heaven" that has been qualitatively going to the street is nothing. The commercial value of "Ruzi Di" is estimated to be inferior to the previous work of Dimension Entertainment, which is "Budo Master. Part I" made by themselves.

From content payment to advertising revenue, from online pay-on-demand to TV station copyright marketing, from domestic to overseas... "Budo Master" is just the upper part, and it has received approximately more than 1.3 billion in revenue. At present, most of the paid members on the ‘Dimension Platform’ are brought by "Budo Master".

In contrast, "Ruzi Di" currently has 400 million yuan in revenue, and it is estimated that it will earn 800 million yuan in the future. It is quite different from "Budo", but it is also the second best commercial performance in China this year. A play.

What's more, this play is even slightly better than "Budo Master" in terms of word of mouth and evaluation.

At present, the Douban score of "Ruzi Di" is still hanging on 9.0. Even if a large number of new audiences came in, and the number of people who rated it gradually increased, the score of "Ru Zi Di" did not drop.

This shows that most of the audience who watched this show liked it very, very much.

In the user survey of Dimension Entertainment, the audience users of "Ruzi Di" are rare, and males are significantly higher than females.

One of the reasons why Dimension Entertainment’s works are always successful is that their works are not only popular with women, but also by many men.

In the entire TV drama market, women's works are actually more popular. Women prefer to spend time watching dramas, while men account for a relatively low proportion of users in the entire film and television drama market.

However, Dimension Entertainment can always attract a large number of male audiences while ensuring a considerable number of female audiences. This is actually not easy.

But no matter what, from "Fantasy Three Kingdoms" to "Budo Master", in fact, the **** ratio of the audience is still almost 50-50, and even women are still slightly more than men.

But when it comes to "Ru Zi Di", it is obvious that the proportion of male audience is more than female.

Another important point is that the average age of the audience of "Ruzi Di" is also larger than that of the previous works.

This means that "Ru Zidi" is more popular for more mature audiences.

All in all, this is a relatively special work with audience positioning.

Of course, in essence, "Ruzi Di" is still a work for the public. It is not that older people like it, but younger people like it. Many young people also blow up the show fiercely on the Internet, and think it's very beautiful.

In addition, there are many celebrities who praised this work on some social media and even on some programs. Such as short, big and tight, such as Ma Boyong, such as Dou Wentao...

The world can be learned, Dimension Entertainment has not done public relations with these people, it is purely a spontaneous behavior of others.

These so-called ‘intellectual’s’ tastes do not represent the masses, but they represent a certain degree of artistry in their works.

Of course, these are things that Fan Zhe doesn't care about.

His works, or the works of ‘Dimension Entertainment’, to be honest, have never cared about the so-called ‘artistic’. But he likes to do something different, which will be fresh, and in fact, it will be more meaningful.

This time, "Ruzi Di" is a so-called ‘different’ work.

As for the so-called ‘profound’ and ‘artistic’ parity, it was a pleasant surprise.

Speaking of the work itself, "The Emperor of Ruzi" is now considered a hit, and as the actor of this play, Li Ze, who plays Han Ruzi, is now booming.

His fire is different from his little brother Chen Yu.

Chen Yu relied on a "Fantasy of the Three Kingdoms", which became a big hit in an instant, and then shot three or four dramas with good results in succession. This year, it was finished this year, and then "The Budo Master" exploded again, so far, he It has established itself as a first-line star, and is born with high traffic.

However, the difference between Li Ze is that although the results of "Ru Zi Di" are not so good, but the reputation is good, as an actor, his professionalism in his works is also well-known.

Of course, he may be far behind Chen Yu on the public level and in popularity, but at least, after "Hell's Apartment", and then to the performance in this "Ru Zi Di", he is in all respects to him. In the minds of those who have the impression, they are all marked with a label: capable actors.

Secondly, it is handsome.

It is precisely because of the rapid recovery of the performance of "Ru Zi Di" that has become the current schedule. After the most popular drama, a lot of propaganda came to the door voluntarily and wanted to invite Li Ze to participate.

This is also very special. Years ago, "Ruzi Di" had to rely on the marketing department of Dimension Entertainment to spend money to do it. But now that the results are good, there are a lot of opportunities for publicity that you don’t even need to give money at all, or even if someone gives you money, you have to do it.

For example, just after the year, there was a fairly well-known talk show "Lu Yu", and Li Ze was invited to participate.

Lu Yu, who is thin and has a big head, is the host of this show and a well-known host in the industry. Her show can be regarded as an evergreen tree in domestic talk shows.

The opening introduction of "Lu Yu" to Li Ze, after the broadcast of the program, caused quite a lot of repercussions.

This response basically focused on Li Ze's life experience.

Nortel graduated, there was filming after graduation, but when his career was about to take off, he suddenly suffered the biggest disaster in his life. His parents and fiancée were killed in a car accident. As a result, his career was completely cut off. Until a few years ago, Signed with "Rainbow Entertainment", starting from playing Zhuge Liang in "Fantasy Three Kingdoms" to the calm and strategic Li Yin in "Hell Apartment", he finally returned to the trajectory of his life once again, and with the help of "Ru Zi Di" Han Ruzi became famous in one fell swoop.

This opening introduction, and the following paragraph, Lu Yu’s interview with him, were edited together by the philanthropist and put on the Internet.

Lu Yuqing asked sincerely: "Li Ze, the misery you have encountered is in our normal life. Most people dare not even imagine. I really admire you. UU Reading www.uukanshu It’s true that .com can stand up again after taking such a big blow...I don’t know how to say it."

When the show was recorded, Lu Yu really showed a lot of emotions.

Li Ze smiled and replied: "I once hated fate, it took everything from me. Up to now, I still hate it. I would rather use my current one to switch back to what I lost. But everyone It is impossible to go back to the past. The person I love the most is looking at me in heaven. This is the most fundamental motivation that supports me to go on and face life and destiny with a more optimistic and positive attitude."

Below this video, it was reprinted a lot. Many, many people commented below the video, about ‘Come on! There is no negative news in terms of ‘distressed’ and ‘the future will be better’.

#心痛黎泽# This topic was immediately on the V blog hot search, high on the top of the list.

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Two chapters are sent together

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