The Fantasy Entertainment Empire

The sales performance of "Steam Ming" is quite outstanding.

The reputation bonus of Dimension Entertainment itself and the good reputation left by the two from the previous game "Taiwu Picture Scroll 2" are all things that add points to sales.

Coupled with the excellent quality of the work itself, it is normal to get good sales.

Four million sets of this game were sold in mainland China in the first week. At a unit price of more than two hundred, this figure is more than 400 million and almost 500 million in sales.

The key point is that in the mainland, the platform on which "Steam Daming" is launched is Dimension Entertainment's own ‘dimension platform’. There are no channel fees, taxes and operating costs are eliminated, and ultimately it’s their own.

However, the domestic market environment for 3A games such as "Steam Daming" is not mature enough compared with the European, American and Japanese markets.

"Steam Ming" is priced overseas at US$69, which is slightly more expensive than "Taiwu 2". Especially in the Japanese market, the pricing standard is the most expensive, reaching US$79.

Counting it down, a game can sell for more than 400 or even more than 500 yuan in Europe, America and Japan.

In China, the price is 199 yuan, which is less than half that of Europe, America and Japan.

This of course takes into account the domestic consumption level.

As a company based in China, Dimension Entertainment certainly attaches great importance to the domestic market. But with such a 3A masterpiece, it is unrealistic to rely solely on the single market when the investment is huge.

Although sales in overseas markets must be shared with Activision, the money earned from selling a share is actually not small due to the higher sales price.

The overseas sales of "Steam Ming" are also quite good.

In the first week, six million units were sold.

Since then, the sales volume of "Steam Daming" in the first week has already reached 10 million sets.

This is a pretty good number. No matter which game in the world, if it can sell this result in the first week, it will definitely be quite explosive.

Among them, Activision's efforts, to be honest, cannot be erased. They invested hundreds of millions of dollars in publicity before and in the early stages of "Steam Ming".

With so much money, the effect of dropping it is very obvious. The so-called good wine is also afraid of deep alleys. Without such a huge amount of coverage, even the best works, it is difficult to burst such high sales in the first week.

However, despite this, Activision people still cannot feel happy.

The sales in China has nothing to do with them. It is only the sales of games in major markets such as Europe, America and Japan. Although it has reached an ultra-high number of 6 million sets, this is a great success for any work, but for In the case of "Steam Ming", it is different.

Action considered that he had paid too much for winning this work.

With the agency fee of 60 million U.S. dollars, plus 150 million investment in publicity and distribution, the cost they spent on this work is almost more than 200 million U.S. dollars. And the sales of 6 million sets, although they have reached more than 400 million US dollars, but as an agent, they can get only one-third of the agency income-this is still not deducting some costs. .

In terms of current sales in the first week, their cost investment still has a loss of more than half.

Although the time is only half past, based on Activision's experience and industry practices, the first week of sales is crucial for a masterpiece with sufficient exposure.

The sales of a game in the first week, based on past experience, accounted for about one-third to half of the overall sales of the work. Selling evergreen trees like "Taiwu 2" and "GTA5" is a different matter and cannot be compared to the same day.

Based on normal experience, if the follow-up trend of "Steam Daming" is relatively general, then the final sales volume is estimated to be 10 million to 13 million. This means that Activision has invested a huge amount of money in this work, and it is possible to incur losses. Even if it makes money, it will not make much.

This is not a good thing.

Although there has not been the most worrying situation of blood loss, the 200 million US dollars of funds, at the risk of a substantial loss, are not pursuing petty profits.

But looking at it now... even in the best case, it is difficult to create that kind of miracle.

Unless, the follow-up sales trend of "Steam Ming" can be acquainted with "Taiwu Picture Scroll 2".

However, according to the analysis report given by the staff of Activision's business department, it is basically unlikely.

You know, when "Taiwu 2" was launched, the global sales in the first week were 14 million sets.

The investment in the publicity and distribution of "Steam Ming" is higher than that of "Taiwu 2"; Dimension Entertainment is no longer the former unknown person, and now they are regarded as a famous team in the game industry. With the blessings of many parties, the total global sales of "Steam Da Ming" in the first week was only a little over 10 million~www.wuxiahere.com~ which is a lot worse than "Taiwu 2".

Even the first week's sales have not been better than "Taiwu 2", why is it better than subsequent sales?

Activision's internal project team in charge of "Steam Daming" is currently in a low mood.

Someone privately complained a lot about Arnold, who bought "Steam Daming" at a high price.

However, morale fell back to low, not too desperate.

After all... In the case of putting so much money in the early stage, of course they have made quite a lot of plans for various consequences.

In this case, in fact, it can be regarded as upper-middle.

But no matter what, things must continue to be done.

Although "Steam Ming" has been online for a week, the corresponding publicity still cannot be left behind.

Continue to invest in costs and continue to conduct various propaganda.

Anyway... this billion 50 million in publicity costs are part of the contract, and the people in North America are staring at the audit, and it is all going to be spent.

However...what is unexpected is that when the word-of-mouth of "Steam Daming" was fermented, the weight loss trend similar to "Taiwu 2", which many people thought was impossible, reappeared.

Even more!

The word-of-mouth fermentation of "Steam Daming" is not just good praise from various players. The most outstanding point of this work, that is, the ‘most free linear narrative’, is not something that you can experience immediately after entering the game. If a person who doesn't know this at all starts playing, he can hardly notice this point. Only after the player makes a different action from the last time will he find that the following plot will be completely different.

And this, when more and more people see it and participate in the promotion, it will slowly show its power!

First set a small goal, such as 1 second remember: Shukeju