The Goddess Shines on America

Roswell Building is located in the center of London. It is a super high-rise building with a height of 150 meters and a total of 33 floors. The clear geographical location makes it impossible for the rent price here to be low, and Alice's act of collecting nearly one-sixth of the total housing listings in one fell swoop is a rare feat that has not been seen in many years. Therefore, it is reasonable for the general manager of the property company to be responsible for the reception in person.

"Miss Wang is interested in buying the houses on the 25th to 30th floors of this building." The manager Brandon invited the four landlords to the 25th floor, the elevator door opened, and there was silence in the office corridor: " Knowing that the companies on these five floors are planning to relocate in the near future, she contacted me a few months ago, and must keep them all."

"Yes, we must keep it. It is not so easy to find an opportunity to rent five floors in a row."

The manager invites you to come to the door, and the tenants inspect the apartment by themselves. Li Zeju walks quickly to the largest empty office, and the bustling scene of London city is full of large glass windows.

Then it's time to visit. There are many companies stationed in the five-story office building, so even if there is a coincidental collective relocation, it cannot be a short cycle. There are dozens of large or small offices on five floors. The property staff have cleaned up the environment and left a lot of unmoved furniture for use, which can leave a lot of cost for the new tenants.

"These five floors are all ours, so we can flexibly choose the office location." Browsing through the offices, Alice said: "Unless you want to directly buy a ready-made pharmaceutical factory and start selling ready-made products , otherwise in the short term, our umbrella company does not need much office space. So I suggest that it is a good idea to provide them with half of the thirtieth floor."

The area of ​​a single floor of the Roswell Building is not small, and half a floor can accommodate hundreds of employees. Pharmaceutical companies are not labor-intensive industries, and the allocation of hundreds of employees obviously means a considerable turnover. It was indeed enough, and the three Li family fathers and sons had no objections.

"So most of the space can be reserved for the chain real estate company you just mentioned." Strolling in a particularly spacious office, looking at the bustling London city outside the window, Li Ka-shing said: "Tell me about your idea Well, Alice, you just discussed this concept with me on the phone before. If you really want to make a move, it must not be a small move, right?"

The larger the scale of the business, the less likely it is to be a temporary idea. Even if Alice knows the entire development process, the specific operation links should not be careless.

Alice's attention was very simple, she was just pulling Li Ka-shing, who was experienced in the real estate industry, to join the "Wanda Plaza", but the other party was a top-notch and shrewd businessman, so he couldn't be charmed by a casual flick. Therefore, from the early telephone conversations, to the step-by-step pursuit of victory, and finally Li Ka-shing agreed to let the topic continue, such a process can be accumulated slowly on weekdays.

"The start is very simple, just like what you did in Hong Kong back then, buy land and build a house."

Alice recalled the business model of related industries, and thoughtfully said: "British real estate has been in short supply for a long time, the country's per capita land ownership is small, the state's land regulation procedures are cumbersome, the population is in a growing trend, and there are new land resources available for development. It is also very limited. Therefore, it is foreseeable that in the next ten to twenty years, UK house prices will only grow higher and higher, and there will be no significant downturn.”

"Under this premise, of course many people will invest in real estate, looking for an appreciation. And anyone with a vision also knows that office buildings are the projects that can bring them the most long-term benefits. After building a house, assign a property The company then collects rent every day, and sells the entire building whenever it lacks a lot of money. It is flexible and it is all cash-out methods."

"However, this conventional approach has one of the most obvious shortcomings." She waved her finger and said, "That is, although every office building is a gem of exquisite craftsmanship, the companies behind them are often Unremarkable. Just like Mr. Li, although you have built office buildings in Hong Kong and Guangzhou, unless you are a person who is very concerned about this industry, who would know that a certain community should be owned by a certain company?"

Business talks are often so interesting, some people will choose to go straight to work, but between the four people at the scene, they always like to chat with each other step by step. Li Ka-shing could also guess what Alice would talk about next, but he was still happy to cooperate with her and said with a smile: "So, you plan to go to a chain real estate company?"

"That's right," Alice nodded and said, "After all, for most people, an office building is just a simple office location, and landmark buildings don't need too much. But let's think about it another way, although there are I saw a convenience store, but if you had to choose between a Sophia market or a Wal-Mart all over the world, which one would you prefer to go to?"

A very interesting question, as Li Zekai said cheerfully: "Supermarket chains like Wal-Mart have become regional landmarks themselves. Father, when many Americans take intercity expressways, they use Mark the distance from which supermarket you pass.”

"It's not just to build an office building, but to use this commercial real estate itself as a brand, a business card." Li Ka-shing stood on the spot with his hands behind his back, looking at the urban area outside the window and muttered: "Then even if it is the same building with the same shape Office buildings, if we can really link them to a certain extent, will be tantamount to landmark buildings.”

The series of concepts themselves are very simple. In this day and age, who doesn't understand what chains mean? But this model always has a biggest problem, that is, after the entrepreneur has the "first company", how can he use the same cost to operate the second company and maintain the income to support the third company?

"Fast food restaurants are the easiest to chain, because no one can refuse food and drink needs." He continued to ponder: "The same is true for supermarkets. People in every residential area need some fixed places to shop. Then, chain stores Fast food restaurants, and supermarket chains, the difficulty of the development of these two industries is also increasing in this way."

"So, if we want to make a chain of commercial real estate possible," here is the real difficulty, Alice took the words just right, providing an argument for the idea she plagiarized from later generations: "Then we can't just pick land and build buildings That’s all, but let our chain office buildings have the ability to attract customers.”

"Let the office building attract customers..." Li Zekai took up the words again with a smile: "From your description, it feels like a shopping mall is attracting customers."

"That's right, it is to make it actively attract customers!" Alice went on without thinking, "Not in an existing commercial center, but in a sub-center or new development area of ​​a city. One-stop to meet the needs of customers for eating, drinking, entertainment, business and leisure, etc. It combines the multiple needs of business office buildings, shopping malls, eating and leisure. To describe it in one sentence...everywhere we settle, we will gradually form a prosperous area!"

XX Square is the center of the city.

Alice didn't directly bring up that classic quote, but considering that her colleague in China should make a move soon, if she doesn't work harder now, she won't be able to tell the other party to plagiarize herself in the future~

"One-stop, this adjective is used well!" Li Ka-shing is also an elderly successful man, of course, he will not be provoked by Alice's simple three or two sentences: "Your whole idea is indeed very novel. The sub-center of the city and the new development zone are witnesses and pioneers of a new round of prosperity, good! Very good!"

"So this involves a question of development steps. I simply divide it into three stages."

Alice kept talking, considering the problems of experience and human resources, she really needs the assistance of the Yangtze River Group in the development of this big project. Otherwise, although it cannot be said that it cannot develop, it will definitely fail in terms of speed.

"In the early stages, we acquired these non-city center cheap land, and then signed contracts with international brand anchor stores before the construction officially started. Just think about it, when our project just started construction, we can release advertisements Saying that the flagship store of such and such a big brand will enter, how much help will it bring to our later steps?"

It makes sense, but it also needs to be able to convince those international big names. But in this regard, as long as Alice herself and the Yangtze River Group are double insurance business cards, are you afraid that those Chanel Pradas will not give face? . Li Zekai smiled so happily that he almost dropped his glasses on the floor.

"In the mid-term stage, we need to choose a long-term strategic partner as the construction unit, and we must be able to ensure the annual construction volume. After all, we have sufficient funds at the beginning, but we will start to expand. At this time, the new office buildings can also be leased and sold. , including 'commercial shopping malls' that are dedicated to attracting people, can also start operating. That is to say, we can earn back the first capital."

So far, it hasn't broken out of the ordinary real estate category, but it has made investors satisfied, so when Alice finally said the later stage, it's no wonder the audience laughed even more.

"In the later stage, we can add department stores and movie theaters, invest in high-end hotels, adopt the method of 'self-holding properties and entrusting operation', and establish cooperative relations with a group of world-class hotel management groups such as Accor, Starwood, Hilton, and Hyatt. Such a Come, business office, shopping and entertainment, accommodation and catering, our chain real estate will naturally blossom all over the world, becoming unique super landmarks one after another~”