The Goddess Shines on America

Chapter 73 Market Strategy for China

For almost all industries, the market is far more important than product quality.

After all, the technical content of almost all industries is actually not high for people in the industry. If one person can produce products, other people can of course also. On this point, whether it is a high-tech industry such as computer operating systems or telephone communications, or labor-intensive industries such as clothing production, mineral water sales, and plastic product manufacturing, the essence is the same.

For technology-based companies, what the leader has to do is to continuously suppress and acquire other start-up companies while maintaining technological leadership, so as to ensure its market position. The essence of the Stefanie case in later generations is that she herself betrayed her old lover after seeing too many Microsoft internal meetings, constantly seeing the malicious suppression of competitors by high-level officials and changing her surname to Alexander.

As for things like herbal tea, chili sauce, potato chips, and chain fast food restaurants, what matters is the brand effect. They are all similar things, but as long as one's own publicity is in place and the brand has a strong sense of presence, customers will naturally choose the one they are familiar with under the premise of choosing one of the two or one of the many.

Therefore, Alice is very clear that as a foreign businessman, as long as she can do a good job in promoting the almost blank Chinese market, there is no need to doubt the initial market size. And to be honest, judging from the current market situation in China, the promotion fee is really cheap...

What's more, those people who went to sea at that time were really incomparable to me in terms of capital accumulation, knowledge and experience.

It's really not that Alice is too arrogant.

Because, if she really turned her attention to the Chinese market, wouldn't she be a "foreign businessman"?

Think about the sense of substitution, whether it is the motherland in the 1980s or 1990s, or North Korea, which has finally opened its mind and just opened its doors in the later period, what kind of mood do ordinary people feel when they see the "crooked nuts" of those "capitalist countries" "of?

It is completely two levels of existence.

Just like Haagen-Dazs, although it was once blown into the sky in China, there are even a lot of petty bourgeoisie who continue to write proses and all kinds of nostalgia for autumn, what is it like in the spring rain, I walk on the quiet street and taste Haagen-Dazs to miss my ex-boyfriend or something , it seems how tall it seems...

But if the tariffs are removed and the exchange rate is calculated, isn’t it just a “five yuan” high street product in a supermarket freezer?

The five-dollar high-end goods in the freezer of the American supermarket, converted into exchange rates, including tariffs, and a little packaging, have become a luxury ice cream in the Chinese market for a long time...

It's that simple to cheat money~

"So, we must do a good job of publicity, but it all requires money."

On the afternoon of the weekend, walking on the community path of Wenton Street, Alice said to her father: "There are also channels themselves. After all, there are very few advertisers in mainland China, and there are only a few kinds of publicity channels. If we want to To quickly occupy the market, it is necessary to have a direct dialogue with high-level officials.”

This is not a simple matter. It is far more serious than investing in Microsoft with a stack of disks, returning to the motherland for foreign investment, and even having to contact high-level officials. James frowned and kept thinking.

"Then where are you going to settle down?"

"In the clothing brand industry, the Pearl River Delta is the most suitable area. It is a good choice to register a company in Guangzhou. According to the current reform form of the motherland, after the new millennium, there will definitely be four first-tier cities headed by Beijing, Shanghai, Guangzhou and Shenzhen. Whether it is This investment is still a future plan, and there is no doubt that the four of them will be targeted. It is just a matter of choosing between different cities depending on the specific industry.”

"Shen refers to... the fishing village in Shenzhen, right? I heard from Uncle Li in Chinatown that the development speed there is very fast, but the word becoming a first-tier city... is too exaggerated?"

"Well, it doesn't matter if you believe it or not. Anyway, let's choose Guangzhou as the place of registration. The level of economic development in the south has always been higher than that in the north, and the labor force is very abundant, and the sense of business is also very strong. If we go there by plane , will definitely be warmly welcomed!"

"But you just said that a lot of money is needed for both publicity and the development of this new company. Where do you get the cost? I'm afraid we can't rely on the hundreds of thousands at home, right?"

That was indeed a question, and Alice began rubbing her chin. According to her plan, of course it is to set up a clothing brand, and then take advantage of the hit of "The Man From the Bottom of the Atlantic" to make a fortune by relying on toad mirrors and bell-bottom pants. But as James said, even if it is the first pot of gold to start a business, is the family savings enough?

However, the opportunity waits for no one. If you don't take advantage of this time to start preparations, I am afraid that these two products will already be produced and sold by mainland merchants. Even though it won't be a big deal even within a year or two, it doesn't feel good to be topped by others.

"Sell the stock, Dad."

After a while, when both of them walked to the second street, Alice said: "At present, the family deposit is about 800,000 US dollars, and after selling the current Apple stock, it is 1.5 million. According to the current The exchange rate is three million yuan. And now, the prices and labor costs in the mainland are much cheaper than those in the United States. A worker’s monthly salary of 50 yuan is not bad. This money is more than enough for building a new clothing brand Already!"

"It depends on how you want to develop."

James looked at Alice with a smile, and he kept asking questions. He watched his daughter answer every question. Although he was still asking more questions, he knew in his heart that Alice must have thought of everything.

This is his precious daughter!

"If you want to set up a clothing processing factory, the cost is simply a bottomless pit. But if you are technology-oriented, that is, you are only responsible for designing clothing, and then let the off-line, ready-made clothing processing factory OEM, the cost It's much cheaper. But even so, the capital needs are not small at all, three million is probably not enough, right?"

"Of course, if your goal is just to be a leader in the city, this money is indeed enough. But..."

"That's really easy to say, Dad."

Alice's eyes rolled wildly, and she raised a finger proudly: "First of all, the return on this business is very fast. From the receipt of the order at the processing factory to the release of the product, even including the trial works, it takes one month. It takes a long time, and the normal process is a week at most. Every piece of clothing sold is a profit, and all we have to do is to make the clothes sell."

This is definitely not a problem. Of course, Alice knows that the motherland in the 1980s was a period of panic buying. Stimulated by that TV series, toad mirrors and bell-bottom pants were completely crazy.

"Furthermore, don't forget Dad, I have a very famous identity now~"

Her fingers dangled back and forth like needles: "Shareholders of Microsoft Corporation, it is simply a coin-minting machine. According to my current 35% share quota, the monthly dividend income is hundreds of thousands of dollars. Windows hasn’t been sold yet, and the company hasn’t gone public yet. Our new company doesn’t want to throw all the money in one go, it’s really in line with the old saying, every inch of time is worth every inch of gold!”

James laughed out loud. His daughter's brain speed is more than a hundred times faster than his to be able to use the proverb that emphasizes the importance of time in this way!

This is indeed the case, and there is an inevitable problem. Before this problem is solved, it is indeed as Alice said, every day is accumulating funds for the new company.

The problem is, Ashley needs to design the product first...

"You don't need to change too much, just imitate the male protagonist's style!"

It's the working day again, and it's time for the after-school club. At 3:30 p.m. on Monday afternoon, in the club activity building of Johnson Middle School, the former classroom of the literary club, and now the residence of the SOS regiment, Alice is carefully observing the product design of the deputy head Ashley.

"When users buy these two products, their purpose is for the amphibious person of COS. Uh, COS is imitation. In short, you are still a novice after all. First restrain those wild ideas, innovation is It starts from imitation, you first make some changes based on the original style."

The drawing shows the design results of three flared trousers and toad mirrors, but Ashley mixed her own creativity into them on a large scale, which made Alice a little dissatisfied: "And pay attention to the styles, we are making them for Asians. The clothes you wear are clearly European styles, have you seen the size of the waist? Haha, you are simply promoting the sales of belts, look at the waist!"

"It seems that I need to visit Chinatown more."

Ashley sat cross-legged on the floor, her long legs in jeans looked full of fitness, and her golden ponytail and oval face made her look more energetic. It's a pity that this beauty, which is also too Asian, may only be appreciated by Alice. .

"Alice, Sissy, do you have time after school? Shall we go shopping?"

Before the two could speak, a steady voice sounded from the corner: "If you don't mind, I can take you to the Japanese Street to have a look. I read in the newspaper not long ago that "The Man from the Bottom of the Atlantic" will be released It was released in Japan, which is also a market."

Oh yes, Ashley invited one less person.

Maiya Ackerman, this Greek-Japanese mixed-race ninth-grader, everyone took over her classroom!

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like