The Greatest Showman

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The "Today Show" has come to an end, but the waves created by this episode have only just begun.

From the heated discussion on social networks to the attention of the news media, the stormy waves set off by this episode are far beyond imagination. As Renly said, this is a hype and a publicity, and he needs all the attention. Concentrate over; so, get what you want, all aspects of the whole line broke out, creating an unimaginable climax/tide.

Along with the frenzy of heated discussions, controversy followed, and a small number of media strongly condemned Renly's malicious hype. This time, Renly admitted it himself on the live broadcast of the show, and their remarks did not need to hesitate at all—

They believe that the foundation's charitable activities are smoke bombs, and the real purpose is to promote "Edge of Tomorrow"; and doing charity in such a high-profile way has completely transformed philanthropy into a "personal show", which is irresistible.

But after the "hype gate" in February, things are different now.

Don Quixotes launched attacks on the Internet one after another, believing that in order to create gimmicks, the media used Renly to do charity in a low-key and silent way, but they were misunderstood by the media; The media scolded. The good and the bad, the positive and the negative, all rely on the media, and there is no justice at all.

The mainstream media have also launched discussions, and philanthropy needs more attention. If it weren't for Renly, the ALS disease would still be a rare and unknown disease in North America and even in the world; now it is precisely because of Renly's high profile that it has truly entered the field of vision of ordinary people. , contributed.

What's more, Renly didn't use charity events to promote the movie at all; instead, it used the summer movie craze to attract more attention and successfully promote the charity event.

Even scholars and experts in the medical field, related activists from charitable organizations, and related organizations concerned with juvenile diseases all came out and expressed their support and encouragement. They even called for it to be seen. Go to more top Hollywood superstars, spread hype and publicity, so that these children and sick people who need help can get help.

Before the official response came out, the small part of the media that was grandstanding was already like a mouse crossing the street, so embarrassed; then Warner Bros. and Andy Rogers also responded officially, emphasizing again--

Such a situation is exactly the original intention of Renly launching this campaign; but Renly hopes that the media can shift the focus away from him and focus more on the Heather-Cross Foundation and more on ALS , don't blur the focus, put the cart before the horse, and lose the original meaning of the hype.

On the 13th, on the 14th, on the 15th... "Today's Show" has ended, but the discussion has remained high and is still rising, especially the live performance video of "Another Light", youtube After the hit rate exceeded 100 million, the momentum was still unabated, and within 72 hours, it had begun to hit 200 million, and the situation was terrifying.

It was against this backdrop that the tumult of June 15 came. It's a Friday, the day the special edition of "Don Quixote" is released, and the singles "Another Light" and "Say You Won't Give Up" are released at the same time, after the rendering and heat of the past two days. The discussion seems to have become the hottest focus of this week.

It is worth mentioning that this week's music market has just entered a vacuum period, no new albums or new singles have been released. The whole market is calm and calm. It seems that everyone is waiting for this. The field rock broke out.

As a folk album that has been released for more than eight months, the popularity of "Don Quixote" has not dissipated, and it is still in the top ten of the Billboard chart, and its performance is impressive; and this time, ten A studio released a remastered special edition that once again blew the spotlight.

In less than five hours, the special edition of "Don Quixote" was sold out.

Confirmation from record stores in major cities, confirmation from major online sales platforms, and finally official confirmation from Eleven Studios, "Don Quixote" is sold out!

The speed of sales is simply appalling!

Eleven Studios said in an interview that this time the special edition is only 500,000 copies, and after the sale, the inventory will be completely emptied.

In fact, when determining the limited number of the special edition, they were worried that half a million copies seemed too many, after all, the album "Don Quixote" has been selling Changhong for a long time, and the sales number has been approaching With three million in progress.

For a folk album, such sales are already incredible, and sales of the special edition are bound to face more difficulties.

Who would have thought that in less than five hours, all of them would be sold out. For reference, "Don Quixote" has never sold more than half a million copies a week before.

Not only that, there are still a steady stream of fans on the Internet who are eager for the special edition album, and there have even been appeal posts in the Yahoo community, hoping that Eleven Studios can add the number of special edition "Don Quixote". It has 60,000 support, and it continues to rise.

All this happened in one day.

But in a subsequent interview, Renly said, "There's no need to make a special trip to collect the special edition, and I don't think this album will be worth going down in history. The difference between the special edition and the original is only a hidden track, other The difference is not too big; the reason for making the special edition is to thank the enthusiastic fans,

for their support; on the other hand for charitable activities. If fans wish to continue supporting the charity, it is also possible to purchase two digital singles. "

According to the unpacking display of netizens, first of all, the price of the special edition and the original edition are the same, there is no price increase, absolutely conscience company; secondly, the special edition adds a hidden track, "Say you will not give up".

Again, the front and back covers of the special edition have been completely recreated, designed and provided by an anonymous photographer; and finally, an inside page booklet has been added to the special edition, all handwritten by Renly with draft lyrics, and three Renly sheets. personal photos.

In other words, the special edition is still special after all. But 500,000 copies are 500,000 copies, and after that they are out of print again. The half a million special editions did later become a rare collection, and their value continued to rise—for which Renly had clearly been wrong.

After the 500,000 copies of the special edition were sold out in a short period of time, the sales of the original edition were driven by the trend.

Although the 13th is already Friday, in just three days, the sales of the original version have surged by 250,000 copies, not only making the cumulative sales of the album exceed 3 million in one go, but also continuing to grow At the same time, it also made "Don Quixote" return to the top spot of the Billboard sales list from the eighth place in the previous week after a lapse of 14 weeks.

In the third week of June, "Don Quixote" topped Billboard's album chart, and John Mayer's new album "born-and-raised", released two weeks earlier, dropped to second place. Adele's "21" still ranks third. This is also the seventh single-week winner of "Don Quixote" since its release.

The following week, "Don Quixote" successfully won the championship, and "21" recovered to the runner-up position. As for "Native", which plummeted to the eighth place, the stamina of the whole endurance is really outstanding.

Everyone said that Adele's "21" was an incredible album that remained firmly in the top three of Billboard's album chart sixty-seven weeks after its release, eclipsed by any language; but then it was discovered , "Don Quixote" is definitely a classic album that is not inferior. After 37 weeks of release, it actually won the championship again, and won the championship for two consecutive weeks.

There is a total of eight weeks of championships before and after, which is naturally not comparable to the 24-week championship before and after "21" - "21" is the only two championship weeks after 1990. More than 20 weeks Zhou's album, the other is the 1992 release of the "Bodyguard" film soundtrack, sung by Whitney Houston.

But the eight-week title for "Don Quixote" was more difficult and rarer, a folk album that truly made a mark on the twenty-first century music market.

In the fifth week of June, Usher's seventh studio album "looking-4-myself" was officially released, aired to the top spot, while "Don Quixote" and "21" were postponed to runner-up and runner-up.

Nevertheless, "Don Quixote" ushered in a new round of sales frenzy again. Just when everyone thought that "Don Quixote" was about to drop out of the top ten, unexpectedly, it returned to the top five again and won the championship in two weeks. Such a momentum is definitely comparable to "21". Interestingly, Renly and Adele were the biggest winners above the Grammys at the beginning of the year.

Driven by the limited special edition "Don Quixote", industry professionals have said that after the album's sales surpassed 3 million, the long-term sales figures are still worth looking forward to, and it is likely to challenge the sales of 5 million threshold, and even create higher achievements.

Eleven Studios has now started working on the distribution rights in Europe, and besides the US, they are also looking forward to this album going to the whole world, at least the UK.

Under this upsurge, the performances of singles such as "The Beast" and "Believe in Belief" have also recovered; but as folk singles, their market potential has been basically tapped, except for "The Beast", which returned to the top two Outside the top ten, other singles just hovered outside the fifty, and the results were not outstanding.

What really grabbed all the attention was still the newly released two singles, "Another Light" and "Say You Won't Give Up".

In just three days, these two singles exploded with incredible sales energy, winning two titles on the itunes instant download chart and spotify's instant listening chart for 72 consecutive hours, which no one can shake; And the YouTube video of "Another Light" has also been confirmed and has become an officially certified streaming media data. As a result, the two singles both ushered in an explosion.

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