The Greatest Showman

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The North American box office market is finally picking up slightly ahead of Independence Day on July 4th, with "Teddy Bear" and "Magic Mike" finally successfully attracting audiences to the cinema again.

These two comedies are typical of children not suitable for children. The former has become the first comedy hit since its unveiling this summer, with a popcorn index of 73%. ; The latter is adapted from the real experience of "striping/clothing/dance/male" before Channing Tatum's debut, offering a muscle feast for all female audiences. In addition to the 60% popcorn index, The Rotten Tomatoes Fresh Index is 80 percent.

Two restricted-level comedies and two low-cost comedies both stood out. Two months after the opening of the summer program, they finally stopped the overall decline and radiated new vitality.

"Teddy Bear" won this week's championship with a weekend box office of 54 million, so the box office data is already comparable to "Men in Black 3", "Snow White and the Huntsman" and other works, but this work's The investment cost is only 50 million, less than one-third of the other works, so the income ratio is really eye-catching. Universal Pictures once again succeeded in being small and big, and finally managed to stop losses during this summer's vacation.

"Magic Mike" received 39 million box office data in three days over the weekend, ranking second in the list. Although the box office figures do not seem to be that bright, considering that the production cost is only 7 million, this result is not enough. It is enough to make Warner Bros. smile; and the excellent word-of-mouth data also makes the box office stamina of the work highly anticipated.

Although "Teddy Bear" and "Magic Mike" have revived the market vitality, the two works are comedies with different styles, and the market impact of "Edge of Tomorrow" is minimal, and the box office drop in the fourth week of release is only %. Thirty, for the third consecutive week, handed over an amazing box office trend curve, successfully triggering an exclamation from the entire market!

36.8 million, only with a box office gap of more than 2 million, behind "Magic Mike", and slipped to the third place in this week's North American weekend box office rankings. But, this is not bad news, on the contrary it is good news worth celebrating!

With such weekend box office data, "Edge of Tomorrow" has basically tied the weekend box office of "Avengers" in the same period, with a slight disadvantage of less than 200,000, ranking among the weekend box office records in the fourth week of film history. , occupying the third place - the champion is still the "Avatar" of the sky-defying level.

Transcendence, this is the real transcendence. The box office curve of "Edge of Tomorrow" has been surpassed again and again. From the premiere box office, it is refreshing its own historical record with an even more astonishing decline every week, and it ranks among the top of the film history list. On the leap forward, showing an unstoppable upward momentum.

Now, people finally understand the true meaning of an 81-point media review, a 98-percent Rotten Tomatoes freshness index, and an "a+" score in theaters.

After experiencing the hot topic of the premiere, the viewing square of "Today's Show", and the discussion heat of "Hereditary Baron", all the attention has been gathered, and then the effect of word of mouth has exerted unprecedented energy, and it has become almost every one. A must-see option not to be missed by audiences who walk into the cinema.

If the outbreak of "Avengers" is an expected surprise, the foreshadowing of the Marvel Universe has created enough momentum; then the rise of "Edge of Tomorrow" is an unexpected dark horse, surpassing the former and becoming a It has become the biggest hit this summer, and it even has the potential to become an annual hit.

Once again, Renly succeeded.

Starting from "War in the Pacific" and ending in "Edge of Tomorrow", all of Renly's works have been successful, and they are brilliant and successful, and they have truly demonstrated his market appeal and box office appeal; experienced After the initial trial of "Fast and Furious 5", "Crazy Love" and "Anti-Cancer Me" went to a higher level, and finally ushered in a full-scale outbreak in "Edge of Tomorrow".

There is no doubt that Renly is a well-deserved top star in the industry.

Of course, going from the top to the top is not something that can be accomplished only by popularity and popularity. The real core focus is the salary; it is unimaginable that Renly's current highest salary is still 10 million from "Edge of Tomorrow"!

What people are most curious about now is whether Renly will make it to the 20 million club in one go, or imitate the path of Johnny Depp and Robert Downey Jr., relying on dividends to achieve top box office superstars; more importantly, who will become the first A crab eater?

"I can guarantee that Universal Pictures is now perplexed, why Renly Hall was let go for the 'two million' price difference, this may be the biggest decision-making mistake of Ron Mayer in 2011. "

This is a joke from the "Chicago Tribune", but it reflects the views and attitudes of the entire industry. No one can ignore the speed of Renly's rise. Similarly, no one can ignore the box office figures of "Edge of Tomorrow"——

Four weeks after its release, the cumulative box office of "Edge of Tomorrow" has broken through 400 million, making it the 14th film in North American film history to achieve such a feat. : Gathering Soul Pavilion", temporarily occupying the ninth place on the total box office rankings of film history.

Obviously, this is still not the end of "Edge of Tomorrow".

Before this summer, the outstanding box office performance of "The Hunger Games" made the entire North American market full of joy and excitement, and they all looked forward to the next summer to detonate the box office; now, "Edge of Tomorrow" is only four weeks away.

It has successfully surpassed the cumulative total box office of "The Hunger Games" - as of the fifth week of June, the cumulative total box office of the latter was 398 million, and will soon exceed 400 million.

The box office performance of "Edge of Tomorrow" is enough to make any words pale. Now, 500 million in North America can be officially put on the agenda, and no one doubts that this goal is bound to be achieved, because the next Independence Day schedule, for Every work will be an excellent period to further improve the box office, and "Edge of Tomorrow", which has both word-of-mouth and topical dominance, will undoubtedly seize the opportunity!

The first week of July is the much-anticipated Independence Day schedule. The new version of "The Amazing Spider-Man" has undoubtedly become the absolute king of this schedule. The college student version Peter Parker played by Andrew Garfield is youthful and sunny. Cheerful, has won the hearts of many audiences before the release.

This year's Independence Day is Wednesday. In order to make full use of the Independence Day holiday, Sony Pictures arranged for the film to be released one day earlier and officially released on July 3, joining the competition for the summer slot with an absolutely strong attitude.

At the Los Angeles premiere, Renly, who returned to London after a publicity period, regretted not being able to attend; but then Renly kept his promise and appeared at the London premiere to cheer for Andrew, At the same time, it also detonated the audience frenzy at the scene - the "Edge of Tomorrow", which is being shown, obviously made Renly the new dream lover in the UK.

The media reputation of "The Amazing Spider-Man" can be said to be qualified, with a comprehensive media evaluation of 66 points, a Rotten Tomatoes index of 73%, and a Popcorn index of 77%; After the magical performance of the "Man" series, the North American market did not seem to have much interest in the rebooted Spider-Man, and the overall box office performance was tepid and far from meeting expectations.

After its release on Tuesday, "The Amazing Spider-Man" earned only 137 million in the first six days, basically the same as the first three days of "Edge of Tomorrow"; The box office data of 62 million is only the seventh place in the film history of the Independence Day schedule. Compared with the "Transformers 3" that swept the Independence Day schedule last year, the box office data has shrunk by nearly a percentage. of thirty.

The rebooted series cost 230 million, and the cost of publicity is not relentless, but after the first week of its premiere, Sony Pictures has already felt huge pressure, and it is too early to say whether it is losing money. The good popcorn index still makes the film's follow-up box office worth looking forward to; but if it wants to achieve profitability, Sony Pictures must hope for the strength of the overseas market.

However, this is not an easy task, as Edge of Tomorrow is still the strongest competitor on the market.

In the first week of July, "Edge of Tomorrow" once again handed over a proud answer, topping the North American weekend box office rankings, still maintaining its third place, surpassing "Magic Mike" and falling behind "The Amazing Spider-Man" and "Teddy Bear"; at the same time, the Independence Day schedule has truly become an excellent opportunity for the film to sweep the box office, and the midweek box office is second only to the premiere of "The Amazing Spider-Man", showing an incredible Box office continuity.

Even "The Amazing Spider-Man" has not been able to shake the market share of "Edge of Tomorrow", and subsequent works are naturally more difficult.

What's even more embarrassing is that in the third week of July, the year's most anticipated "Batman: The Dark Knight Rises" premiered in Denver. Two suspects shot guns in the cinema hall, causing an explosion. The tragic situation in which 12 people were killed and more than 50 people were injured, this not only greatly dampened the enthusiasm for watching the movie "The Rise of the Dark Knight", but also hit the movie-watching boom throughout the summer.

The entire follow-on box office market has turned cautious.

Under such circumstances, the follow-up box office curve of "Edge of Tomorrow" gradually flattened, but it has always occupied an important position in the market. In the end, the cumulative box office in North America reached an incredible 550 million, not only easy It broke through the threshold of 500 million, and also surpassed "Batman: The Dark Knight". In the case that the box office performance in the early stage was not as good as that of its opponents, with its strong staying power, it achieved a go-ahead in the cumulative total box office.

And so, a miracle was born.

550 million, "Edge of Tomorrow" became the fifth film in North American film history to exceed 500 million at the box office. Who would have expected such a result?

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