The Greatest Showman

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Barry believes in big money, and he loves it.

When the "Batman Prequels" trilogy came to an end, Warner Bros. was even willing to give up box office dividends in order to keep Christian Bale and Christopher Nolan; but unfortunately, these two are more artistic than Interested artists, almost without any consultation, both of them rejected the proposal, and simply announced the end of the trilogy.

Still, Warner Bros. has given the green light, lavishly paying for a series of Christopher Nolan films, without affecting the partnership in the slightest.

Now, restarting the Batman series and the Superman series, Warner Bros. is still focusing on top stars, at least first-line actors and first-line directors.

In his bones, Barry still has the pride of a superior, refusing to copy the success of Marvel, eager to blaze a trail of his own, of Warner Bros., and to leave his name in the annals of history. As for whether such persistence is a blessing or a curse, it is impossible to predict.

Originally, Renly was the No. 1 pick on the alternate cast list, but after Edge of Tomorrow, Barry changed his mind.

Different from Robert Downey Jr., who established his reputation with "Iron Man", and Johnny Depp, who is charismatic in the "Pirates of the Caribbean" series, Renly has unique characteristics. Acting skills, temperament and image, audience reputation, professional attitude, etc., have gradually established their own "brand".

This brand, in the 1980s and 1990s, Harrison Ford, Tom Cruise, Will Smith is a typical representative, including Tom Hanks. Compared with Robert Downey Jr. and Johnny Depp, these actors are still powerful after they are separated from the personal characteristics of the series, and they are still effective into the 21st century.

The difference between the two is that:

The former must focus on the combination of actor image and brand image, and through work after work, step by step to consolidate the character image, and the studio can only benefit from one series.

The latter does not have such restrictions. The actor's brokerage team and public relations team will be responsible for the brand packaging and operation of the actor's personal image. The film company does not even need to spend energy, just prepare suitable projects and issue invitations, and that's it. In principle, studios can apply the actor to any commercial movie template.

Of course, this is a theoretical result on paper. In the actual operation process, there are bound to be many problems, but on the whole, this is the truth. This is also the reason why the film market always respects top actors——

Since "Star Wars", the Hollywood film industry has gradually matured, but in the past 35 years, only Harrison Ford, Tom Cruise and Will Smith have been called box office superstars. It takes an average of ten years to produce one, the real big waves wash the sand, the real real gold fire refining.

After the huge success of "Pirates of the Caribbean", Johnny Depp's film contract was almost resigned, which is the most direct proof, because the major studios believe that another Tom Cruise, another Will Smith It turned out; but soon, the industry was disappointed, and Johnny's limitations gradually became apparent.

Later, when "Iron Man" turned out, the market seemed much calmer.

Now that Renly has the potential to become the next top actor, it doesn't need the image bonus of Batman, and the market appeal is enough, so Warner Bros. also uses Renly to play a superhero, which seems like a waste of money.

In Barry's conception, they should hand over other works that require more star effect bonus to Renly to maximize Renly's market value. This is the most reasonable and effective business strategy.

After entering the 21st century, the global film market is gradually evolving towards "serialization". Serial films, sequel films, and fan films are becoming the protagonists of the market, while the personal appeal of actors is gradually declining, especially grassroots stars in the Internet age. A strong rise means that all people can become stars, which further weakens the aura of stars.

Johnny Depp and Robert Downey Jr. took Hollywood to the top in new-century fashion, but couldn't recreate the star power of the '90s. Now that Renly is here, can he turn the tide of an era?

Everything is a string of numbers in Barry Mayer's eyes, "Fast \u0026 Furious 5", "Love Crazy" and "I'm Cancer Fighting Me" are still too few references, but "Edge of Tomorrow" is unexpected The explosion of the earth, especially standing out from the super schedule, is even more eye-catching, which changed Barry's mind.

Barry wants to take a gamble and really test how big the number of interests represented by the name "Renly-Hall", how deep the potential number is, and more importantly, how much it can play a role in the future of Warner Bros. How effective is it?

So Barry showed up in London himself, not for a specific project, but for the entire future. What if Warner Bros. could make Renly Hall a brand and build a series around that brand, outside of DC Comics?

After a real face-to-face conversation, Barry further confirmed his confidence, "I just received the cumulative box office data of 'Edge of Tomorrow' on a global scale two days ago, congratulations, you have done a wonderful job." He held up He took the whisky in his hand, gestured, and expressed his congratulations.

Renly

Wei Wei is a little surprised at Barry's directness, without polite greetings, and goes straight to the topic; at the same time, Renly is slightly surprised that the success of "Edge of Tomorrow" actually alarmed the CEO.

For the past few weeks, Nathan has gushed about the film's box-office success in Renly's ear, but Renly didn't have a deep understanding of the specific numbers, taking it for granted that it might be related to "The Fast and the Furious". 5" is the same level of box office, but now it seems that there are surprises——

After returning, Renly asked Nathan out of curiosity and learned about the accumulated box office so far. With a rare look of astonishment, he opened his mouth slightly in surprise, which made Nathan and Roy couldn't help but laugh. Laughing very happily.

Even Renly himself was slightly out of his mind when he heard about the box office of "Edge of Tomorrow", let alone others?

"My pleasure." Renly responded with a smile, raising the whisky in his hand. "Fortunately, our bold attempt was responded to by the audience, otherwise it would be a very different situation now. I think Paul would have Very happy." No emphasis, but apparently referring to director Paul Greenglass, not Paul Walker, who also starred in the work.

"Haha, of course, of course." Barry laughed cheerfully, nodded again and again, took a swig of whiskey, showed a comfortable look, and gradually relaxed.

But then the conversation changed, and the sharp tone of the attack increased instead of falling, which means that relaxation is only a confusing appearance, in fact, the attention is still highly concentrated, "For the sequel, do you have any ideas? ?"

Although it was a question, Barry didn't mean to wait for Renly to speak, and then said, "Yesterday, Paul and I talked on the phone about the idea and creativity of the sequel. He has some good ideas, but he thinks it needs to be Further discussion and refinement. Paul mentioned that you also contributed a lot of inspiration during the production meeting of this work, and maybe, about the sequel, you can also provide more ideas."

"No, to be honest, I don't have any thoughts right now." Renly chuckled softly, shook his head, and said sincerely, "In the past, all my energy and attention have been focused on the work at hand. , it's a tough job that doesn't allow for any distractions. Even during the promo period for the movie, I've been flipping through the script and staying on track. So, for a sequel, I really don't have any ideas."

Having said that, Renly gestured to Barry with his right hand, and there was a hint of narrowness in his eyes, "Actually, before the movie was released, none of us expected that the sequel would be considered; even now, I still Outside of the status quo. So, are we seriously discussing the possibility of a sequel right now?"

"Yes." A smile flashed in Barry's eyes, and Cheng Zhu said in his heart, "The sequel has already been put on the agenda. If you are willing to nod and join, it is a sure thing."

There is no hype, just a simple sentence, but it shows the decisiveness in Barry's bones: there is no need for cumbersome sweet words, a simple invitation is already full of weight. This confidence, concise and clear, simply neat.

Renly could clearly feel the weight in Barry's words, and he couldn't help but raise his eyebrows slightly, and a playful look appeared in his sight.

I have heard of some special circumstances before. Before the official filming of the film, the sequel has been confirmed, and maybe even the trilogy has been packaged and signed in one go. Even if it's not a comic book adaptation movie like "Iron Man" and "Thor".

But now, "Edge of Tomorrow" is still in the air, and Warner Bros. has put the sequel on the agenda, which is very rare.

"Without the script?" Renly's first reaction caused Barry to chuckle, the corners of his mouth and the bottom of his eyes were full of smiles, and even with that, Renly couldn't help but smile and said half-jokingly. , "Looks like I made a rookie mistake and asked inappropriate questions."

"It's not surprising." Barry restrained his smile a little, and his expression became serious. "I'm more curious, if there is no script, are you really unwilling to sign? Even if Warner Bros. is willing to pay twenty million dollars?"

Renly could detect the high-ranking posture of Barry, which reminded him of Harvey Weinstein. From a certain point of view, after these top bosses are used to giving orders, they have more or less similar habits. and attitude.

When facing Harvey, Renly went his own way; now, facing Barry, Renly is still very confident.

"Yes." With a neat and tidy answer, no detours, no courtesies, no falsehoods, Renly admitted the "accusation" frankly.

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