The Greatest Showman

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In July, there is fire, and in August, it is not young.

The hustle and bustle of midsummer is slowly dissipating in the gradually calming heat, the summer battle is coming to an end, the London Olympics has officially come to an end, and the ice bucket challenge craze is also fading...

Some people stay beside the blue swimming pool, bored and reluctantly hold the tail of summer; some people take surfboards with great interest, speeding freely in the clear waves, and enjoy the last good time before autumn; Some people wandered the streets at midnight, listening to the cicadas and laughter, and feeling the pulse of summer slowly calming down.

Among them, there are still some people who can't wait to gather from all corners of North America towards New York, the world capital on the east coast.

On August 15, the play "Les Miserables" starring Renly Hall officially premiered at the Richard Rogers Theatre.

This brand-new play has won unanimous praise in London, and has been hailed as "the most unmissable play of 2012", and is also considered to be "the most powerful contender for next year's Oliver Award", and even Some people praised "this is the best adaptation of the past decade", and major mainstream media and professionals praised it.

Now, the adapted version of "Les Miserables" is about to land on the North American continent. It has already begun to publicize and warm up as early as a month ago, and it is highly anticipated.

The pre-sale of tickets officially started on August 1.

Referring to the experience and experience of the Almeida Theatre, Richard Rogers Theatre opened the pre-sale of all performances for three months on the official website and the official ticketing platform; and went further, when No on-site tickets will be reserved, all tickets are open for sale online in advance.

However, if there are still remaining tickets on the day of the performance, the audience can purchase tickets on the spot.

At the same time, the theater's official announcement stated that Renly will only participate in performances between August 15th and October 16th, and the number of performances will be adjusted in real time according to the status of the actors each week; The performance will be completed by a completely different set of performances.

For those who follow Renly, this is undoubtedly a pity; and for those who really like drama, it is also a pity - the quality and effect of the performances of different casts will naturally vary. Despite the reputation, people still want to see Renly's version of the show.

Still, the pre-sale of tickets has exploded with unprecedented and unbelievable energy.

In less than 30 minutes, when the audience refreshed the ticketing center again, they suddenly found that the number of shows they hoped to buy was comparable to the remaining tickets. Asked on Twitter and Facebook what was going on.

Subsequently, the official Richard Rogers Theatre officially confirmed that all the tickets for the performances between August 15th and October 16th have been sold out; and the tickets for October 16th to November 15th have been sold out. There is still a small amount left. In an instant, the United States was in an uproar.

It's not the Almeida Theater, it's the Richard Rogers Theater.

The Almeida Theater can accommodate 550 spectators, while at the Richard Rogers Theater, the number is 1,380, more than doubled. In terms of play, the attendance rate of the latter is a serious challenge, not to mention 100%, even an attendance rate of 80% is very rare.

Now, in nine weeks, fifty-four performances, and a total of 74,520 tickets -- not including the VIP box, sold out in just thirty minutes.

For comparison, the Almeida Theater had a 100% attendance rate for three months and finally attracted 43,000 spectators, and now the Richard Rogers Theater has easily broken this in the pre-sale stage. score.

Incredible, truly incredible!

Similar to the West End of London, after entering the 21st century, Broadway is also facing the problem of shrinking market. At its peak, even the bustling scene of Broadway outside and outside the city is completely gone forever. Broadway in the heart of Manhattan is hampered by attendance, and many established theaters are facing bankruptcy.

100% occupancy rate, and it was completely sold out 30 minutes after the pre-sale started.

Such a situation, such a situation, such a wave, is really long gone. Even the "Phantom of the Opera", "Cat" and other shows that rely on tourists from all over the world are rarely seen now.

Following the Ice Bucket Challenge, Renly was once again truly at the height of its power.

For a Broadway show, for a six-hour experimental show, for a 100% attendance rate and a 30-minute sell-out, "Renly Hall" is what attracts people to frantically grab tickets The only reason for this, apart from this, is that it is really hard to imagine a more appropriate conclusion.

If it was said that three months ago in the West End of London, people were still discussing whether Renly's joining would have a positive impact on "Les Miserables" and on the theatre industry? And after the super popular actor leaves, what impact will it have on the development prospects of the entire industry?

Now the answer has gradually revealed the full picture. Obviously, without discussion, the answer is

Positively positive; even if it is impossible to foresee the future direction of the industry, what is certain is that young people's fixed and outdated views on theater, Broadway and the West Side, thanks to the appearance of Renly, have broken the ice.

For the older generation, they need to learn to accept new-generation things, such as social networks, such as smartphones; and for young people, they also need to learn to accept history and cultural heritage, such as artistic creation, such as cultural heritage. Age barriers and age barriers are not only for older people, but also for younger people.

Interestingly, before Renly created the social network account, people used to wonder how high Renly's influence had reached. Everyone knew that Renly was already a top superstar, and it was only the attention of the six major Hollywood studios. It's obvious, but I still haven't been able to have a clear understanding.

But in real life, all aspects of society can see the strong penetration of this young actor. The frenzy of heated discussions after the "Today Show", the national carnival of the Ice Bucket Challenge, the snap-up of "Les Miserables"... From the influence of the industry to the appeal of the whole people, to the driving force of the unfamiliar field, all of these are more than push A series of digital records on the special and photo wall are more vivid and more real.

From where I am now, looking back at the North American box-office miracle of "Edge of Tomorrow" again, it seems less surprising and less surprising. Everything has already been traced.

After the Richard Rogers Theater officially announced that the tickets for the first two months of the show had been sold out, in less than an hour, it issued another announcement, officially announcing that the tickets for the third month of the show were also sold out. This also means that, for three months of performance, the Richard Rogers Theatre has truly achieved a 100% attendance rate.

At least, for now.

The overall situation in the recent period is undoubtedly special. On the one hand, it is the strong impact brought by the ice bucket challenge; on the other hand, it is the strong appeal brought by the "Edge of Tomorrow" box office; On the other hand, it is the curiosity and impulse brought by the pre-sale frenzy.

It is under the influence of many factors that the miracle of all performance tickets being sold out within 90 minutes is created.

Things could change as the overheated brain cools off. Some people may choose to refund the ticket, some may choose to give it as a gift, some may choose to resell it on the Internet, some may realize that they have to go to New York to watch it after a long delay, and some may even give up attending and let the tickets accumulate dust at home... …then, attendance could all be affected.

The real attendance will still have to wait until the day of the performance to know.

Even so, no one can deny the madness of the ticket pre-sale situation, which has brought incredible shock.

The local media all over New York are boiling, "New York Times", "New York Post", "New Yorker", "Wall Street Journal", "Time", "People" and so on, all the media issued the first time Exclamations, can't wait to start looking forward to the premiere night of "Les Miserables"; and those professional drama critics have already sharpened their blades early, are ready to show their skills, and are gearing up to join the show. Annual carnival party.

Two or three days before the premiere night, New York has already begun to liven up, gradually warming up for the upcoming feast.

Media reporters stopped at JFK International Airport one after another, looking for various big-name stars, trying to piece together the star lineup for the premiere night. The craze of the ice bucket challenge has just come to an end, and Broadway has become the latest focus.

Then, August 15th officially arrived.

Unlike the premiere night in the West End of London, Broadway followed the commercial style of the entire American market. The Richard Rogers Theater almost held the premiere night as a premiere, and even paved a burgundy line at the entrance of the theater. The carpet was vigorous and lively, and before the guests arrived at the scene, the swarming reporters had already blocked the entire red carpet.

Then, the superstars began to shine. The first to appear were Paul Walker and... Ryan Gosling.

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