The Greatest Showman

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There is always a default rule in the film industry: the less confident you are, the easier it is to cancel or adjust the file. News that frequently change the schedule time and time again is just exposing your lack of confidence. In this way, you tell the audience, "You need to lower the schedule." Looking forward"; and only when you are truly confident can you choose to take the initiative to raise the file.

What's more, "Interstellar Crossing" is still a summer file where the group gets together and fights together, which is even more courageous.

Knowing that there are many difficulties, knowing that there are layers of pressure, and even knowing that the word-of-mouth foul of the internal preview, Warner Bros. still showed the courage and courage of "knowing that there are tigers in the mountains and going to the mountains of tigers", and used a hard-handed way to tell people in the industry. And the vast audience showed their full confidence.

If Kevin Tsujihara hadn't lost his mind and lost his mind, because of his personal feud with Thomas Tull, Renly Hall, or because he deliberately put Barry Mayer in the company in order to eradicate the residual power in the company. "Interstellar" as a victim; then such a file-raising behavior is a stroke of genius.

After the end of the previous internal preview, although the reviews were generally positive, the concern about the popcorn index was raised because of the esoteric theory of "Interstellar", which undoubtedly cast a shadow over the film's prospects.

Now Warner Bros. chooses to take the initiative to raise the file. Although there is suspicion of avoiding the confrontation of the "Super Marines", the move to choose the summer file is still a booster, which makes those doubts and worries gradually disappear, but it is a faint start. Looking forward to the release of the movie, this is an important turning point for market confidence and box office forecasts——

This has created an impression on the audience: the quality of this movie is good enough, and Warner Bros. is willing to raise the file to participate in the battle for the summer file, which is worth looking forward to! Coupled with the strong lineup of the director and starring cast, the publicity department of Warner Bros. consciously launched public opinion guidance, and a new saying even began to circulate on social networks, "Nolan and DiCaprio collided wonderfully. Sparks, so can Nolan and Hall be able to put on a good show now?"

Obviously, Warner Bros. is not fighting an unprepared battle. Before the official decision to raise the file, the publicity and distribution department has already formulated relevant strategies to ensure that the action of raising the file can have more positive effects; but in fact, Warner Bros. chose the summer file schedule. It is also a decision made after careful consideration, careful review and decision-making, and is definitely not as brave and decisive as it seems on the surface.

The first is the competition ahead of the official premiere of "Interstellar." .

In the fourth week of May, "X-Men: Days of Future Past" hits theaters.

"Maleficent" and "A Million Ways to Die in the West" hit theaters in the first week of June.

"Interstellar" hits theaters in the second week of June.

Warner Bros. chose the schedule very cleverly, avoiding the positive impact of continuous pressure in the second week of "X-Men: Days of Future Past", and actively confronting "Maleficent" and "A Million Ways to Die in the West".

"Maleficent" is a good example of a continuous back-and-forth, directed by robert-stromberg, who has won twice with "Avatar" and "Alice in Wonderland" The director of the Academy Award for Best Art Director, took the helm for the first time, and partnered with Angelina Jolie, who starred again after a four-year hiatus in "Deadly Companion", darkening the classic fairy tale "Sleeping Man" from the perspective of a witch reinterpretation.

Disney has very little confidence in this work internally, it has adjusted the file twice, and made a reshoot; in addition, the feedback attitude of the internal test screening is also ambiguous, everyone seems to be very secretive, and they are full of this work that cost 180 million yuan. I'm worried, especially since Robert Stromberg, who took the helm for the first time, failed to win the trust of producers and critics - a good art direction doesn't mean you can be a good director.

To put it simply, the future of "Sleeping Magic" is uncertain, the magnitude is there, but there are doubts about the quality.

Meanwhile, "A Million Ways to Die in the West" is a mid-budget comedy film, and the collaboration between Seth MacFarlane and Charlize Theron is really worth looking forward to, and it can even be said to be the most popular this summer. An eye-catching comedy; but subject to the market feedback capacity of comedy works, even if the box office explodes, the congenital defects at the magnitude level still lack sufficient pressure.

Moreover, "Interstellar" and "A Million Ways to Die in the West" are not head-to-head in the first week, but the first week in the second week, which further weakens the box office pressure of comedy movies, even this comedy After handing over the sky-high decline, its ability to divert the market of "Interstellar Crossing" is also limited.

In this way, the two works in the first week of June will not bring too much diversion pressure to "Interstellar" - and there is no collision in terms of subject matter.

Followed by the competitors of "Interstellar" released at the same time and later.

In the second week of June, "Interstellar" and "The Fault in the Stars" are released simultaneously.

In the third week of June, "Dragon Tiger Team 2" and "How to Train Your Dragon 2" will be released simultaneously.

In the fourth week of June, "Think Like a Man 2" and "Jersey Boys" are released simultaneously.

It can be seen only from the degree of accumulation of the number of released works. This is a dragon pool and a tiger's lair. Throughout June, the frequency of the premiere of two new works per week is on average. The box office market has been drained throughout the summer, and the competition is fierce. The level is terrifying, and it's no wonder that Disney is reluctant to continue to join in the fun.

But it is worth noting that the above works are all middleweight and lightweight family carnival works, mainly sequels, which also means that the audience has a lot of

The field is relatively fixed; at the same time, its types cover comedy, animation, love, action, etc., but there is no science fiction. More precisely, from the release of "X-Men: Reverse the Future" to before the release of "Transformers 4" For four full weeks, "Interstellar" was the only sci-fi movie.

This is the abacus of Warner Bros.: win at risk!

Of course, staying in the Thanksgiving schedule is an option. The head-to-head confrontation between "Interstellar" and "Super Marines" may not have no chance. The degree of thrill and intensity may not be comparable to the summer schedule, and the winning rate of "Interstellar" may still be slightly higher. Gain the upper hand; but benefits and risks are always interdependent, and higher risks often mean the highest benefits. The market potential of the summer season is naturally unmatched by the Thanksgiving season.

In addition, Warner Bros. needs blockbuster works in the summer to drive the box office. Otherwise, after the end of "The Hobbit" and before the DC Universe is established, they will face a severe development vacuum period, which is undoubtedly very challenging. Sexually, even as conservative as Kevin Tsujihara, he still let go and gambled.

If you don't enter the tiger's den, you can't get a tiger's son, right?

From a purely theoretical analysis, "Interstellar" may not have the chance to detonate the box office in the schedule of June 6th; but the market competition in the summer season has never been a theoretical victory. It is a mule or a horse. .

What if the box office fails? Kevin Tsujihara didn't seem to have much to lose either, packing up the blame to Thomas Tour and Renly Hall, and he was still able to easily grab the lead. Everyone thinks that Warner Bros. has lost his mind, but Kevin Tsujihara is quietly showing his wisdom and courage.

There are expectations, curiosity, worries, and doubts. In any case, after "Interstellar" is officially set, the grand premiere is about to debut.

But at this time, the absolute protagonist of the premiere still has not returned to the main continent of North America. It seems that the premiere may face the danger of opening the skylight at any time. The "Interstellar" crew is also helpless, which is also one of the links that Warner Bros. cannot control. :

After the temporary file upgrade, Renly's itinerary became the biggest problem. According to the contract, Renly must cooperate with many publicity work for "Interstellar"; but it is also stipulated in the contract that all publicity schedules must be notified to Renly one month in advance. , and needs to be fully adjusted to match Renly's itinerary, Renly has the initiative to change the time.

Now the "Interstellar" crew and the "Jurassic World" crew have encountered such a problem:

Renly's filming work in Honolulu is still not over, and he has no way to rush back to North America to participate in the pre-promotion work. Now Jessica Chastain, Anne Hathaway and others have started to be interviewed by the media one after another and participated in the preliminary publicity work, while Renly is still absent.

The "Interstellar" crew was anxious but could only patiently urge Andy Rogers, as for Renly? No one was rushing Renly right now.

It wasn't that they were afraid of Renly getting angry or angry, nor were they afraid of Renly's big name, but because they knew Renly's character - acting came first, everything else came second; everything was easy to say, but there was no principle. changed. Even if the publicity and distribution staff found Renly directly, they couldn't change Renly's decision. Instead, it was more practical and effective to continue harassing Andy.

The time for the premiere was approaching day by day, but... Renly still didn't show up.

The "Interstellar" promotional and distribution team has been driven to the point of madness, but what can they do?

On the one hand, the top bosses of Warner Bros. willfully raise their files, forcing the entire propaganda team to the edge of the cliff; on the other hand, the top actors in the Hollywood pyramid are stubborn, and all urging and harassment are ineffective, further suspending the entire propaganda team. on the cliff.

They can't blame Kevin Tsujihara or kidnap Renly Hall, finally? In the end, they could only laugh at themselves and make fun of themselves. Gradually, they also entered the state of Buddhism. Since they can't control it, then enjoy it. Anyway, they have done their best, and Andy has already given a promise - the day of the premiere , Renly will definitely appear on the red carpet scene at the Chinese/Chinese Theater.

What if the sunroof is opened? Then open the skylight, what else can we do?

On Monday, June 2, there are two days left until the premiere, and Renly is still filming at Gurney Ranch.

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