The Greatest Showman

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Ups and downs, twists and turns, the weekend box office battle in the first week of June 2014 can definitely be regarded as a surprise, and unexpected expectations broke out, which really ignited the enthusiasm for watching movies in the summer; , "Interstellar" still succeeded in having the last laugh, crowning the champion with the expected attitude, continuing Renly's "undefeated record"!

Friday, 26 million.

The single-day box office data of "Interstellar" failed to detonate the market. Objectively speaking, this is almost the same as the market performance of "Inception", and it can still be regarded as within the expected value range; The former will be pulled down a little bit, and the single-day box office difference is only 120,000 US dollars. Such sturdy data and such a small gap immediately caused a lot of heated discussions:

Everyone is looking forward to the collaboration between Renly and Nolan to sweep the market and truly set off the movie-watching craze. The dominant attitude of sweeping thousands of troops is in line with the status of the two top big names in the industry. The romantic love movie was forced into such a woeful situation that it fell below everyone's glasses, this... this shouldn't be! This is definitely not how "Interstellar" should behave!

As a result, the box office performance, which was still within the expected range, immediately seemed unpleasant, "Shouldn't it be better?"

But on the Saturday and Sunday that followed, the effect of social networking came to the fore.

On Saturday, 26 million, the decline was infinitely close to zero. The box office numbers on Saturday and Friday were basically the same, only a difference of thousands of dollars, which was almost negligible.

On Sunday, the exhibitor relationship predicted a drop of 11.5% based on the box office pre-sale figures and the proportion of the theater sample survey, and another 23 million.

What do these two sets of data indicate? Xiaoxiao listed two sets of data for horizontal comparison, and you can see that, "Captain America 2" dropped 6.1% on Saturday and 32.4% on Sunday; "Inception", weekly Six fell flat, down 11.8 percent on Sunday.

The former is the temporary box office champion in the summer of 2014, and the latter is Nolan's previous work that is close to "Interstellar" in all aspects.

In other words, now that "Interstellar" has a slightly higher box office than "Inception" on the first day of Friday, and is facing the attack of "Maleficent" and "The Fault in the Stars", it is still Relying on the popularity of the Internet, it walked out of the "Inception"-style magical trend, and even slightly outperformed, and finally handed over a perfect answer sheet at the box office of the opening weekend, which is undoubtedly a good one for Warner Bros. news.

Previously, due to the unique curve of word-of-mouth distribution and the lack of enough popcorn moments in "Interstellar", professionals had always been skeptical about the movie's box-office feedback prospects-although various word-of-mouth data of "Interstellar" It is equal to or surpassed "Inception", but the box office driving force may not be able to get out of the latter's magical curve. Even after the single-day box office release on Friday, the doubts have not disappeared.

Now, the opening weekend box office has finally been officially released, and all doubts can finally be dissipated - the final premiere box office data of 75 million easily surpassed the "Inception" and the box office predictions of major professional media. The numbers, although they didn't touch the 80 million predicted by the Chicago Sun-Times, are still "satisfactory" and put an end to the opening weekend.

In the end, "Interstellar" successfully defeated "The Fault in the Stars" and "Maleficent" and successfully crowned the North American weekend box office champion in the first week of June.

Objectively speaking, the opening box office of 75 million can only be said to be expected, but it is far from a surprise - it is higher than the 69 million premiere of "Maleficent", but "Interstellar". "But not "Maleficent", directed by Christopher Nolan, led by Renly Hall, joined by actors such as Anne Hathaway, Jessica Chastain, Matt Damon, etc. Expectations for it are far from being a "Sleeping Curse".

The opening weekend box office data, let alone "Gravity", is still very different from "Edge of Tomorrow" two years ago. Previously, people in the industry were looking forward to Renly coming to slap in the face, hoping that "Interstellar" would become the first weekend box office hit in 2014, and people's expectations could be seen from the side; The result of 75 million can only be said to be quite satisfactory.

Can this be considered deliberately making things difficult?

not necessarily. It should be said that people have higher expectations for Renly. As James Roche, who gave the only bad review in the comments this time, said that Renly is no longer an ordinary actor. The film industry on the east coast and the entertainment industry are eagerly expecting Renly to become the last "superstar" of the 21st century——

Perhaps, for the two young actors of "The Fault in the Stars", it was an achievement worthy of screaming celebration, but for Renly, it was just a normal operation standard ending. Especially at the end of last year, after experiencing consecutive box office explosions of "Gravity" and "Drunken Country Ballad", people naturally hope that Renly can set more records.

To put it simply, "Interstellar" looks like holding a good card of "Wang Bang" at the gambling table, but it did not win 12 million, but won a mere 100,000. This is obviously a waste of money, and naturally, no one will be satisfied, and no one should be satisfied.

But when you calm down and think about it, things seem to be different.

Precisely because "Interstellar" suffered a "star" at the box office on Friday

The serious challenge of "Fault in Fortune" has also made people realize a serious problem: the box office appeal of this work is indeed relatively weak.

First, there are too few popcorn moments, even less than "Inception"; second, the hasty promotion and insufficient publicity, at least during the premiere, it is difficult to create more surprises; third, with "Geocentric" The homogenization of "gravity" is serious, and the second miracle is to be replicated in just half a year, and the market does not allow it-why the release time of Marvel movies needs to be carefully arranged, that is, the fear of aesthetic fatigue will have a negative impact on the box office.

From the outbreak of "Fault in Star Fortune", we can see the adverse reaction of the market to "Interstellar Crossing".

But it was under all the unfavorable circumstances that Renly relied on his appeal to ignite the Saturday box office market again, and then continued to walk out of the wonderful box office curve on Sunday. This is the real testament to Renly's strong appeal.

Not Nolan, nor any other cast lineup, but Renly!

"I sincerely hope that you will come to the cinema to watch movies." In 2014, when entertainment life has been diversified and enriched to a new height, when the halo of superstars has gradually disappeared, saying this sentence is still the same. The only one who can impress the general public is Renly.

Now, all aspects of "Interstellar" can form a reference and intertextuality with "Inception". According to the latter's box office curve, the final North American box office is 4.7 times that of the opening weekend box office. Then, "Interstellar" The box office forecast can reach 350 million. Once it is realized, it will become Renly's third North American box office to exceed 300 million.

Of course, this is just a prediction. Whether "Interstellar" can perfectly replicate the subsequent box office curve of "Inception", higher or lower, there is still a long journey ahead, and it is still unknown at this time. . Nonetheless, "Interstellar" took its first step steadily.

There were no surprises, but at least it met expectations.

And just like that, the North American box office battle for the first week of June came to a raucous end.

"Interstellar", "The Fault in the Stars", and "Maleficent" ranked the top three in the North American weekend box office rankings respectively.

The word-of-mouth "X-Men: Days of Future Past" has not been able to attract audiences. The box office drop in the third week of its release has expanded to 53%. This week, it ranked No. 1 at the weekend box office of 15 million. Fourth, for a work with an investment of 200 million US dollars, the current cumulative box office is 189 million, which is disappointing. Next, we can only look forward to the performance of the overseas box office, and look forward to the excellent word of mouth. Other countries and regions achieved a turnaround.

"A Million Ways to Die in the West", "Godzilla", "Neighbors War", "Single Parent Resort", "Unfinished Chef", and "Million Dollar Arms" ranked fifth to tenth, respectively.

Among them, "One Million Ways to Die in the West" only accumulated 30 million in two weeks, and the box office dropped to 7 million in the next week, a drop of more than 56%, and it was basically a fiasco. The comedy created by the production team of Di Xiong still has not been able to break through the curse of bad luck of Western movies.

"Godzilla", which Warner Bros. had high hopes for this summer, unfortunately failed to achieve the expected results. The mediocre word of mouth led to the subsequent drop in the box office. At present, it has accumulated a total of 185 million at the box office within four weeks of its release, and the overseas box office has also declined. It didn't meet expectations. Compared with the investment cost of 160 million and the publicity and distribution cost of more than 40 million, it is far from enough. Although it is not as miserable as a "full collapse", the result of loss has basically been determined.

The only uncertainty is whether the loss can be controlled below 100 million, or even reduced to below 50 million, which is a very important criterion for whether Warner Bros. shoots a sequel.

In comparison, the three small-budget comedy films "Neighbors War", "Single Parent Resort" and "Down Chef" are more commendable, especially the bad boys such as Zac Efron and Seth Rogen. Gang led the "Neighbor War", the production cost of 18 million was exchanged for a box office of 137 million in just five weeks, which is another big discovery this summer.

Of course, the bad boy gang of "Neighbor Wars" is already famous, and "The Fault in the Stars" popped out of the cracks in the rocks, which is still different.

In addition to the top ten, "The Amazing Spider-Man 2" ranked eleventh this week, which is undoubtedly one of the most disappointing works of this summer.

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