The Greatest Showman

1946 weekly decline

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Champion, "Interstellar", 60 million.

The runner-up, "Dragon Tiger Junior Team 2", 57 million.

Third place, "How to Train Your Dragon 2", 49 million.

Runner-up, "Maleficent", 18 million.

Fifth, "Fault in the Stars", 15 million.

In the focus of the United States, the exhibitor relationship announced the North American weekend box office rankings for the second week of June for the first time. "Interstellar" once again fought a bloody road in the fierce competition, withstood the fierce impact of a number of strong opponents, The excellent performance of the lowest weekly decline in the summer of 2014, won the championship!

boom!

Boom!

The flood of praise throughout North America exploded in an instant, "The myth of Renly-Hall continues!"

Relying on the frenzy of discussion on social networks, "Interstellar" controlled the box office drop to an incredible 20% in the second week of its release. It took 60 million in three days on the weekend, and the box office figures in the opening weekend were not even among the top. In the case of the top 55 in the history list - only ranked 57th, the next weekend box office counterattack climbed to the 11th place in film history, ranking in "Batman: The Dark Knight Rises". behind.

What is even more amazing is that among the top 20 box office charts in the second week of film history, "Interstellar" has the lowest opening box office number, and its second-week decline is second only to "Avatar"; in addition, we must not forget What’s more, the challenges and impacts that “Interstellar” faced in the next week were absolutely top-level, surpassing the original situation of “Avatar” in an all-round way. From the side, you can see how incredible the box office data created by the movie on the weekend of the next week. !

Miracle? This is indeed a miracle!

In 2010, when "Inception" was released, it failed to set off the box office on its opening weekend, but it handed over an astonishing 32% drop in the following weekend, which attracted a lot of surprise from the media and industry insiders. Wow, for a work with a box office of 60 million in its opening weekend, a drop of less than 40% in the next week is a very good result, and the subsequent box office trend curve also proves this again.

Now, "Interstellar" has a better box office than "Inception" in its opening weekend, and the next week's decline is only 20%, which has truly written a miracle of its own. Refer to the next week's decline and box office trends. It can be basically determined that 300 million North America has been locked in advance, and there is even a further possibility.

The only one who can explain this phenomenon is "Renly-Hall".

It's as if the "Titanic" created a miracle that is difficult to surpass or even replicate. All the credit goes to Leonardo DiCaprio - the origin of Hollywood's inequality for actresses It has been a long time, and it still exists objectively.

But later, "Avatar" successfully copied the miracle of "Titanic", and even created a greater myth, so all the credit fell on James Cameron's shoulders. The technology-controlled otaku director has also become the "uncrowned king" indistinctly.

So is Renly now!

How daunting the challenges and how difficult the situation was in the first week of full release, then how amazing the achievements of "Interstellar" are now, truly writing an impossible myth, proving once again that Renly is unrivaled in the North American market , Unique and powerful appeal.

The superstar is dead? Maybe the reality is; but again, maybe Renly is the only exception, the young actor is building his empire of influence step by step—

Starting with "Gravity" late last year, then "Drunken Country Ballad," and now "Interstellar," Renly has deservedly accomplished total domination of the North American film market, even with Nolan, even Jessica and Annie and other superstar casts were still unable to compare with Renly, and all the light fell on Renly like a spotlight.

This is obviously unfair, there are so many factors that interfere with the success or failure of a movie, and now all the credit is attributed to Renly alone, it is unfair to the crew and the staff behind the scenes - but the reality The situation is that if the movie fails at the box office, then Renly is also solely responsible for all the blame. Those haters are eagerly looking forward to Renly's Waterloo, and they will never give up.

Once again, the eyes of major Hollywood studios are on Renly, and the market value of the young actor needs to be re-estimated.

Even though it encountered multiple strong works at the same time, "Interstellar" still showed more and more confidence and strength in the box office market. In just two weeks, the cumulative box office has reached as high as 190 million US dollars! 300 million in North America is within easy reach, and more discussions focus on the possibility of "400 million in North America" ​​or even higher——

Can "Interstellar" replicate "Avatar" or "Gravity"-style miracles?

At this point, all doubts and suspense have been dissipated. If the box office of 75 million in the first week is still slightly disappointing for the huge investment and strong cast of the film; then the cumulative box office of the two weeks will break through. 200 million, which is enough to prove Renly's "invincible halo" once again.

"Renly Hall is still Renly Hall."

This is a news headline from the "Chicago Tribune", which simply and clearly shows the domineering that belongs to Renly——

Renly is now a well-deserved top star, even Johnny Depp, Robert Downey Jr.

A weak point. Even Steve Spielberg and Tom Hanks are very polite. They don't need any hereditary aristocratic family background, nor do they need to list egot's award resume, or even unnecessary introduction. , only need to report a name, "Renly-Hall", this is the best and strongest sign.

Just like the world's top brands like "Apple", the name itself is the greatest value.

"Interstellar Crossing" broke through the siege with absolute strength, reached the top in the second week of June, and successfully won the Huashan Swordsmanship, instantly dazzling, and gathered thousands of favorites; but even so, the competitors' outstanding performance The performance is definitely not inferior. In fact, it is precisely thanks to the excellent performance of the opponent that this further highlights the magic of the achievements of "Interstellar", which in turn highlights the unique advantages of Renly in the entire market. status.

The comedy film "Dragon Tiger Youth Team 2" performed successfully beyond expectations. With a data of 57 million in the opening weekend, it was only 3 million behind and was the runner-up. It was only a little short of "Interstellar", so weak The gap also proves once again the market appeal of the Bad Boy Gang.

Like "Renly Hall," the "Bad Boys" comedy is now a distinct brand in Hollywood, with Seth Rogen, James Franco, Dave Franco, Jonah Hill A group of young comedians are becoming a new force in the bad boy gang, continuing the prestige of Ben Stiller, Owen Wilson, Will Ferrell and other veterans, and gradually gaining a firm foothold in the market, every time they attack Always an easy hit.

The investment cost of "Dragon Tiger Team 2" has risen to 50 million, but the market return rate is still very gratifying. With reference to the excellent response of media word of mouth and audience word of mouth, this comedy even has the possibility of hitting 200 million in North America. Or look at the performance of the box office drop in the next week.

Although it lost to "Interstellar" and failed to top the North American weekend box office chart, "Dragon Tiger Team 2" is still considered one of the winners of the week.

Instead, the results of How to Train Your Dragon 2 were disappointing.

The situation is somewhat similar to the opening weekend of "Interstellar". The excellent reputation of "How to Train Your Dragon 2" has made everyone look forward to the box office numbers, but the final box office data can only be regarded as quite satisfactory - "Interstellar" is slightly higher than Expected, and "How to Train Your Dragon 2" is slightly lower than expected.

The box office of the first film was 43 million, and the box office of the sequel was 49 million. Such a small increase is really unsatisfactory for such an excellent sequel, and it can even be said to be embarrassing. But just like "X-Men: Reversing the Future", the audience did not buy it, and the producer could only express a headache, and the result was still helpless.

What's more dangerous now is that because the competition is too strong, "How to Train Your Dragon 2" may have a worrying decline in the next week. Once the decline is unsatisfactory, the North American box office of the sequel may be lower than the previous one, which is too bad .

The only thing that can be comforted is that in the face of such fierce competition and such a dense schedule, "How to Train Your Dragon 2" still has no stage fright after all. It proves that DreamWorks is still one of the most mature and outstanding animation companies in the North American market.

In addition to the top three works, "Maleficent" and "The Fault in the Stars" ranked fourth and fifth respectively.

"Sleeping Mantra" fell to 46% in the third week of its release. Although it did not narrow significantly, it was still able to control the decline despite the increase in competitors. This is already a surprise. The box office reached 163 million, which is not far from the production cost of 180 million. Disney has also increased its confidence in overseas box office performance.

"The Fault in the Stars" set off a frenzy of discussion on social networks. It seems that everyone is asking, "What the hell is going on with that dark horse", but the conversion of discussion enthusiasm and box office data is still unsatisfactory. After all, the "Twilight"-style fan effect was lacking, and the next week's decline ushered in a cliff-like decline of 73%. Such a performance can even be called a collapse - the word-of-mouth limitations of teen movies are still revealed. .

If teenagers don't buy it, it will be difficult for audiences of other age groups to enter the cinema, even if the word of mouth is excellent. This is the limitation of this type of film, unlike "Interstellar", which relies on word-of-mouth communication and topic popularity, it can attract audiences of different levels to buy tickets.

In the end, the second weekend box office of "The Fault in the Stars" was only 15 million, and it even fell behind "Maleficent" and ranked fifth.

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