The Greatest Showman

1966 perfect ending

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$103 million!

Although it only stepped into the 100 million threshold with the attitude of brushing the ball, 100 million US dollars is 100 million US dollars. "Transformers 4" finally achieved the "zero breakthrough" in 2014. Under the much-anticipated, the premiere weekend was blasted out. With a box office of the order of 100 million, the summer craze is finally looking a little bit.

The objective fact is that the premiere box office data of "Transformers 4" is second only to the 108 million of "Transformers 2". This is the second time that the series has exceeded 100 million at the opening weekend. Paramount enables Mark- Walkerberg's action in the lead still paid off, bringing the franchise back to life.

Even, the overall word-of-mouth evaluation of "Transformers 4" has continued the recovery momentum of the series restart, slightly better than the second and third parts of the series, but still behind the first part of the series; of course, the media comprehensive review thirty Five points, 18% on the Rotten Tomatoes index is nothing to brag about, and even the 51% popcorn index is not good enough, the only thing worth showing off is the theater score.” a-” was even a notch higher than “Interstellar,” and apparently popcorn-loving audiences still showed their support.

In the face of the strong performance of "Transformers 4", all competitors in the same period in the entire market inevitably suffered heavy losses.

"Thinking Like a Man 2" fell by 65% ​​in the second week, and the weekend box office fell to 10 million, becoming the victim of the biggest blow this week, and the entire follow-up box office prospects became uncertain; fortunately; The thing is, the cumulative box office has reached 48 million in two weeks. Compared with the low cost, the loss is not enough, but the profit becomes weak - after all, it is impossible for such a low-investment work to land in overseas markets. .

"Dragon Tiger Junior Team 2" and "How to Train Your Dragon 2" are still inseparable brothers and sisters. The former has dropped by 42%, while the latter has dropped by 46%. The gap between the weekend box office data is still less than Two million dollars, however, the cumulative box office data has quietly opened the gap——

"Dragon Tiger Youth Team 2" can basically determine the recovery cost, but the profit depends on the overseas box office; "How to Train Your Dragon 2" has shifted the focus of all publicity to overseas, looking forward to the excellent word of mouth to give play to the advantages of the type suitable for all ages. Looking forward to making a box office profit.

Even "Interstellar" is no exception.

In fact, the work with the most serious frontal impact should be "Interstellar", because the audience groups of "Transformers 4" and "Interstellar" overlap with each other. The premiere of the former will squeeze the market of the latter. There is a relationship that cannot coexist with each other; the only good thing for both parties is that "Interstellar" has been released for the fourth week. Whether it is the pressure on "Transformers 4" or the risk of box office losses, it has weakened. a lot.

In the end, the box office drop of "Interstellar" also exceeded 40% for the first time, with a 41% drop in the weekend box office of 29 million, and the pace of box office growth slowed down significantly; After this, the North American market will continue to usher in more powerful works, which also means that the hope of "Interstellar" in North America 500 million has dropped slightly, and the box office trend every week may have variables.

In any case, in the fourth week of June, "Transformers 4" reached the top without any suspense, ending the three consecutive championships of "Interstellar"; the latter retreated to the runner-up position. Dragon Masters 2", "Think Like a Man 2", "Maleficent", "Jersey Boys", "The Fault in the Stars", "X-Men: Days of Future Past", "Down Chef" occupy the top spots respectively ten remaining positions.

"Godzilla" unfortunately fell out of the top 10 list. This work that Warner Bros. has high hopes for has reached 197 million at the cumulative box office in seven weeks of release, and will break through the two-point mark on Tuesday at the latest. The threshold of 100 million yuan, but if you want to touch higher box office data, there is no hope.

Looking back now, it was indeed a big gamble that Warner Bros. took a risk to upgrade "Interstellar", but it is also just like the meaning of "big gamble", the greater the risk, the higher the reward. Brother regained his place in the summer stall, so is that a hint?

Don't forget the original reason why Warner Bros. chose to upgrade the file. In addition to the collision of the "Super Marines", the most important reason is:

The "Harry Potter" series is over, the "Batman" series is over, and the "Hobbit" series is coming to an end. Before the DC universe can be established, Warner Bros. has lost the summer season and even the entire To take the initiative in the competition in the North American box office market, they need to find a new point of box office growth, otherwise their advantages will be further eroded in the competition with Disney.

"Interstellar" is stationed in the summer file, and the main inspection objects are Christopher Nolan and Renly Hall. It has nothing to do with professional technology, but mainly considers their market appeal and box office driving force. With the box office data gradually clear and clear, The results of the test will gradually become clear, but outsiders will not know how Warner Bros.' internal decision-making will go, and they can only wait and see.

Following the debut of "Transformers 4", the competition pattern of the North American summer season will also enter a new level. The intensity of strong works will reach a peak in July, and then slowly slip into August, which also announces the annual event. The summer season comes to an end again, and then comes the autumn season for students and recuperation. The Toronto Film Festival and the Venice Film Festival will slowly start the awards season, which will be another story.

"Tammy", "Rise of the Planet of the Apes", "Zeus"

Son of Hercules", "Super Body", "Guardians of the Galaxy", "Teenage Mutant Ninja Turtles" and other works will debut one after another, adding fuel to the summer box office competition. Find moments of ease in the cinema.

With such a fierce competition pattern, "Interstellar" faces severe challenges every week, and the weekly box office decline may affect the final box office trend.

Especially when the topic craze quietly cooled down, the people who were used to eating gradually dispersed, and the charm of the work "Interstellar" began to become the main reason for audiences to enter the cinema. The two key points of "brain burning" and "hard sci-fi" The relative niche of the word is gradually highlighted, and the box office stamina slowly declines.

Although with its excellent reputation, the subsequent box office decline of "Interstellar" has remained at a decent level; but after confronting "Transformers" head-on, the decline data has always hovered around 40%, and it has not been able to further reduce the number of declines. If it is depressed, it has not been able to replicate the sky-defying decline curve again. Naturally, it will not be able to replicate the magic of last year's "gravity".

However, such a statement does not mean that the box office of the movie is disappointing. The reality is that this can be regarded as the pursuit of perfection under the "Renly standard"; Judging from the data of "Inception", or based on the data of Nolan's past works, the box office performance of "Interstellar" has far exceeded expectations.

"Interstellar" was released in theaters for 33 weeks, and it was not offline until the second week of January of the following year. The long and lasting release cycle also proved the fact that "word of mouth is king", and the audience's lasting support Let the movie be mentioned repeatedly in the awards season, and many people expect it to have a place in the awards season like "Batman: The Dark Knight" and "Inception"; this also makes the film's North American The box office continued to accumulate.

In the end, the North American box office data of the movie stopped at the position of 455 million US dollars, becoming the 23rd work in history to reach the "North American 400 million" height, but after all, it still failed to hit the 500 million threshold. Slightly sorry.

But this data is already amazing!

On the top box office list of North American film history, "Interstellar" ranks among the top ten, temporarily ranking ninth; the top eight are "Avatar", "Titanic", "Gravity", "Vengeance" League of Legends, Edge of Tomorrow, The Dark Knight, Star Wars Episode 1, and Star Wars.

Behind "Interstellar" is "Batman: The Dark Knight Rises", which together constitute the top ten list of North American box office data in film history.

First of all, James Cameron has two seats and Christopher Nolan has three seats, but these two are directors, and Renly, who also has three seats, is an actor, which also makes Renly the successor After Harrison Ford and Tom Hanks, there is another actor who can occupy two or more seats in the top 10 box office of film history.

Industry status is evident.

Secondly, comic-adapted superhero movies have three seats, Star Wars has two seats, plus the novel adaptation of "Edge of Tomorrow", which also shows the existing composition of the North American film market.

Finally, and most importantly, except for "Titanic", all the other nine works can be classified as sci-fi movies - at least with sci-fi elements. So why is Warner Bros. still hesitant to launch Edge of Tomorrow, Gravity, and Interstellar? Because of the decline of the original script.

The decline of original scripts can be seen from the rise of the "blacklist" and the weakness of the Oscar nomination list. Even if the awards season is aside, in the box office market, science fiction movies are still the largest number of works every year, but they are on the street. Works account for the vast majority, and it is really too difficult to discover novel and exciting stories among original works, which also makes major film companies put all their hopes on adaptation copyrights.

"Edge of Tomorrow" is an original Japanese novel, while "Gravity" and "Interstellar" are original scripts, which is why Warner Bros. lacks confidence.

But all three works were successful, which also allowed Warner Bros. to continue its strong position in the box office competition.

Looking back on "Interstellar", from any point of view, the North American box office of this work has continued Renly's success, there is no doubt!

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