The Greatest Showman

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In one breath, Douglas threw out three plans, and then said a lot of numbers. The speed of brain analysis was a little slower, and it was impossible to keep up with the rhythm.

Of the three options, which one is more suitable? Which plan is more beneficial to the crew? The messy numbers poured in in less than 30 seconds, and Drake entered a brief crash state. Americans are not very good at numbers, not to mention, copyright and box office calculations are inherently Very complicated.

For most laymen, anyone will think that the third option is the best. The reason is very simple, the copyright fee is a full four million, even if it is not inferior to the five million bought out, and there is also a 15% box office dividend, which is simply not more cost-effective.

Of course, some people will simply choose to buy out, harvest five million US dollars in one breath, and get rid of poverty in an instant. This kind of temptation/temptation cannot be stopped by anyone.

But Renly knew it was a trap, a very clever trap.

On the surface, Focus Pictures is more generous, giving Drake three options, full of different possibilities, full of sincerity, comparing Harvey Weinstein's calculations and suppression, and making a judgment.

But in fact, another meaning of the three options is that with only these three options, the bargaining chips will not change.

In other words, the three options have been carefully calculated. Focus Pictures has always been in control and will never suffer. Drake has also lost the opportunity to negotiate and can only choose among these three options. , pick the one that suits you best.

It seems that the options are very rich, but in fact, the space for negotiation, debate and profit has been compressed to the extreme. Sure enough, whether it is Focus Pictures or Weinstein Pictures, neither one is good.

Douglas just proposed a total of three options. In fact, the difference between the first option and the second option is not very big.

If the North American box office of "Crazy Love" reaches 10 million, the results of the two options are basically the same, below 10 million, the second option loses a little bit, but the loss also fluctuates within a small range; higher than 10 million , the second option is more cost-effective, but there is not much room for profit.

But the problem is that part of the publicity cost of the second option has to be paid for by the crew. Part, what part? Makeup and hair? transportation? Or styling? The tricks in it cannot be summed up in just two sentences.

Focus Pictures’ attitude is very clear. If they choose the second plan and share the risks, then the burden of publicity needs to be shared; if they choose one plan, Focus Pictures will take care of all the related costs of publicity. They also carry all the risks on their shoulders, and naturally, the profit part will also belong to them.

It is conceivable that Focus Pictures must face all the problems and risks. For its own interests, the publicity efforts will naturally give the highest treatment; but if the crew will share some of the risks, Focus Pictures can contribute less, and the crew members They will be exhausted to gnash their teeth to promote.

In short, between the first and second options, Focus Pictures favored the option of Drake choosing to buy out.

However, in the comparison of the first two schemes, the third scheme suddenly stands out.

4 million royalties and 15% of box office dividends. Although it is said that the crew needs to bear part of the publicity costs, on the whole, this has not only reached the expected height, and Andy's estimated share of the royalties is four About one million; and can cooperate with Focus Pictures, not to mention the prospects of the awards season, at least the exposure in the box office market will skyrocket.

More importantly, Focus Pictures agreed to share options.

At the beginning, Renly decided to accept the filming of "Crazy Love" with a salary of $20,000. Andy didn't care about Drake's share commitment, because he knew that it would be difficult for the distributor and the producer to nod to agree to this. requirements. Andy has given up on the idea of ​​sharing, and simply operates "Crazy in Love" as an unprofitable art film.

But I didn't expect that "Crazy Love" was filmed by Pittsburgh Indian Pictures and Drake out of their own pockets. After the producer nodded in agreement, the distributor also relented.

For the publishers, if they have enough confidence in the box office, buyout is the first choice, and sharing is the second choice, because in this way they can ensure their profits are maximized; if they are not optimistic about the box office prospects of the work, then choose sharing, you can Reduce royalties and share the box office risk with producers and theaters.

For producers, it's the other way around.

The reason why Focus Pictures is willing to choose to share, to put it bluntly, is that it is not optimistic about the box office prospects of "Crazy Love".

This does not mean to belittle, but an objective judgment. The North American box office of "Blue Valentine's Day" is only 9 million US dollars. It is difficult for such art films to have an advantage in the theater. They can only rely on the achievements of the awards season, and then Hope for the on-demand TV, the rental of video tapes and the playback of art theaters.

Therefore, compared to buying out, it is more beneficial to split into Focus Pictures.

Focus Pictures has been squeezing the box office share of "Love Crazy", from 45%, to 25%, or even 15%. In this way, their box office share The more successful you are, the less likely you are to lose money. Coupled with future peripheral profits, Focus Pictures will be invincible.

Despite this, the third option is still an irresistible choice for Drake and the "Crazy Love" crew.

This is joe

The most brilliant part of the film industry, on the surface, it opens up a variety of possibilities for you to choose, but in fact, under the series of digital attacks, Douglas is invisibly guiding Drake to choose the third one. option, there is no doubt about it, followed by the first option, and finally the second option.

Especially with the comparison of the first two options, the advantage of the third option is very obvious. Drake's decision was not difficult.

But are there really only three options?

It's like a multiple-choice question, where someone asks, "Go left or right next?"

The answer is obvious, left or right. Almost everyone makes a choice. But in fact, the answer is that there are other options, go straight, go back, ask other passers-by and so on. This is the myth of multiple choice questions.

Countless numbers were surging in Drake's mind, and he was a little confused now. Compared with Harvey, Douglas gave a clearer choice, but Drake was more swaying and chose to commit phobias.

So, Drake turned to look at Renly and cast a questioning look. In other words, the look of help.

Working with numbers is not something Renly is good at, it is the domain of Matthew Dunlop; but with people, Renly is no stranger. He knew that Douglas had said three options, no matter which one they chose, Focus Pictures would readily agree to negotiate? There is no negotiation at all, just choice.

Therefore, Renly chose the simplest and most direct method.

"Why don't you listen to the plan our crew has come up with." Renly's words made Drake stunned, and he was full of question marks. Do they have a plan?

Douglas, who was sitting opposite, laughed, "Oh? Do you have a plan?"

"Two, we have two plans." When facing Harvey, Renly always refused to show his cards, that's because he didn't have an accurate concept of royalties, so he couldn't make unreasonable bids.

But now, after going through the prices of Andy, Harvey and Douglas, he probably has a vague number in his heart. He decided to report to the highest point of the limit of this number and try it out.

Whether it was Harvey or Douglas, Renly really didn't like this kind of intriguing numerical calculations, and instead of fussing over petty profits, it was better to cut through the mess and get things done neatly.

"First, buy out." Renly just finished speaking, and Drake's anxious call came from beside him. Renly was a little helpless, but he was unmoved on the surface and continued, "Eight and a half million, The North American distribution rights for 'Crazy' is left to Focus Pictures."

Eight and a half million, Drake was frightened.

"Second, share." Renly's voice was always calm, and Douglas was impressed by his calm and calm attitude. "The copyright fee is five million, and the box office dividend ratio of the crew is 35%."

The situation Douglas threw to Drake just now, and now Renly threw it back to him, in just 30 seconds, the initiative has been alternated.

Douglas found it very interesting.

This is not the first time Focus Pictures and Renly have dealt with each other. The work "Buried Alive" really caught Douglas's eyes. He didn't complete the distribution rights negotiations in Toronto, but he also heard that Renly's agent, Ann Di - Rogers is definitely not a good stubble, he has shown strong confidence in "buried alive" and won't give an inch in terms of box office dividends.

The facts also proved Andy's wisdom. "Buried Alive" made a box office of 52 million in North America. Before the surrounding areas started to be released, Focus Pictures had already made a small profit of 12 million US dollars. After the video tape distribution, TV on demand and other links began , they will continue to make profits. More importantly, this work is still on the waiting list for the awards season, maintaining strong competitiveness, which is really rare.

Focus Pictures is also quite optimistic about the work "Love Crazy", especially the future of Renly. Even if "Love Crazy" doesn't make it to the final list of nominees for the 2011 awards season, Douglas believes that Renly will remain a strong force, even stronger than Ryan Gosling was four years ago.

Leaving aside competitors such as Weinstein Pictures and Paramount Advantage, Focus Pictures itself is determined to win.

It's just that Renly's calmness, wisdom, and self-confidence are really surprising.

"It seems that you are very confident in the North American box office of 'Crazy Love'." Douglas did not answer directly, but made a joke.

The corners of Renly's mouth twitched slightly, like the morning sun leaping over the treetops, "Don't you have confidence?" (.)

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