The Greatest Showman

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George Slander.

Renly knew very little about him. He never asked about George's personal situation, and he never knew about George's past deeds. He just knew that George was a producer and he had created a lot of brilliance. Gray chose to retire; George's dedication and focus on music was as hot and surging as a moth to a flame, and Renly bowed down.

For George, Renly admired. Because in him, Renly saw the madness and passion that he spent all his life trying to put his dream career first.

George is not a young man who has just stepped out of the society. He is eager to realize his self-worth and pursue his dream of freedom only by virtue of his passion. He is over sixty years old and has experienced countless trials and vicissitudes, but he still maintains a pure heart. He completely burned his life and dedicated his life to the music career he loves.

Such a craftsman is awe-inspiring.

Even Renly wouldn't dare to say that thirty years later, he can still maintain his passion for acting as he is now. A lifetime commitment is too far away and too heavy.

Renly felt George's sincerity when he decided to make the album. "It's all about music", this is George's promise, put aside commercial considerations, put aside the needs of the market, really return to the music itself, and produce a pure, simple and sincere album.

But when he actually heard Matthew say the terms of the contract, Renly's heart was still surging. George almost gave Renly all the decision-making power in terms of artistic creation; in other words, he gave Renly enough rights to maintain his own creation, which was equivalent to giving Renly a completely based on his own ideas. rights to the album.

This is completely impossible in the film field, because the producer is the supreme existence of the entire crew and has the decisive veto power; however, in the field of music, the singer is the soul of the entire album. It also gives the singer the final decision right, but this right is not owned by everyone.

Even singers like Justin Timberlake, Beyoncé, Madonna, mariah-carey, bruno-mars have been in the business for years After that, when you have a solid fan base and your own artistic style is affirmed, the record company will be willing to let go. Otherwise, it is still the record company that has the final say.

Now, George has handed over all the rights to the fledgling Renly, so boldly, so decisively, so firm, not only amazing, but also admirable. Compared with "crazy in love" Derek Doremus, George's desperate gamble is even stronger, and it's hard not to be moved.

Renly recalled today's exchange. The two of them just had a brief conversation, and they didn't discuss the details too much. Who would have thought that behind the understatement, there was such an earth-shattering content.

With the lemonade in his hand, Renly was taken aback for a while.

Matthew's understanding of the entertainment industry is infinitely close to zero, but as a lawyer, as an ordinary person, he also understands the meaning of this contract, and he can't help but tug at the corners of his mouth and tease, "If I didn't know you, I would think you must have gotten this contract through the rules, and the sugar-daddy kind."

There was also a smile in Renly's eyes, and he returned calmly, "A sweetheart can get such a contract, this deal is really worth it."

Matthew laughed, and had to admit that Renly was right, because that wasn't the whole of the contract.

"George is still in the contract, it's written in black and white that through this album, you can receive 15% of the royalties, and his income is 25% of the royalties you receive. In addition, The budget for the album is $150,000." Matthew put the contract on the table with a hint of surprise in his eyes, "I don't know where this level is in the industry, but I do know that if he's not yours Sweet Daddy, then he's a lunatic."

Renly didn't respond immediately, picked up the lemonade, took a sip, calmed down his turbulent mood a little, and then said with a small smile, "He is indeed a lunatic who went bankrupt for music."

Regarding the album's dividend model, Renly is not surprised. George has talked to Andy Rogers before, Andy is a professional film manager, and he only knows the skin of the music part, but before the negotiation, Andy still has a deep understanding of the current market, and then completed all the negotiation.

Renly remembers Andy's comment at the time, "He's so honest, I'm too embarrassed to keep raising prices. If every job is so easy, I'm useless, you can do it all by yourself. contract work.”

The process of making an album, in a way, is actually the same as a movie.

In the first stage, the production company allocates a budget to set up a project, hand it over to a producer, and start production.

In the second stage, producers look for directors, actors, screenwriters, and the entire production team, and start shooting the work with a budget until the work is completed.

In the third stage, the production company finds the distribution company, signs the contract, the distribution company contacts the theater chain, develops the promotion and distribution strategy, and then the film is released.

In the fourth stage, the box office is released, and the production company, production team, distribution company, and theater chain divide the revenue.

In the fifth stage, the production company excavates the peripheral value of the work.

Roughly speaking, that's how movies are made, and the same is true for albums, just by changing the production company to a record company. Only, in "Phase Two," the albums and movies are different.

After the contract is signed and before the record is made, the record company allocates a budget, but this budget is not for the producer, but for the artist.

This money is not the signing fee, it is called advance payment in jargon, but it can be regarded as part of the signing fee.

But in fact, the so-called "freedom" still has a premise. Because this advance payment is not only the living expenses of the artist before earning income through the album, but also the cost of producing the album. In other words, the entire team that made the album was formed by the artist and paid for it out of their own pocket.

In the process of making an album, an artist first needs to find a suitable producer; then form a recording team, including a recording engineer, orchestrator, arranger, etc.; then rent a recording studio and engage in formal recording work; finally Mixing and post-production also need to be done.

All costs of the entire process are covered by this advance payment. Of course, if it is a new singer, the record company will arrange the entire production team, but the cost is still paid by the artist himself.

Generally speaking, it will cost about 200,000 to 300,000 US dollars to make an ordinary pop album. This is just the most basic cost, not including the cost of hiring a big-name singer, not including the cost of shooting a music video, and not including the cost of insurance and unforeseen circumstances.

The music market is in a slump now, and record companies are not as generous as they used to be when it comes to paying artists upfront. For newcomers, it is generally under $350,000, for intermediate artists, it is around $350,000 to $500,000, and only top superstars can get $500,000.

In the current market environment, it is almost impossible for an album to cost more. But there are exceptions to everything. If a superstar like Beyonce intends to make a money-burning album of more than 500,000 yuan, the record company chooses to nod and agree after careful consideration, but they will not pay it all in one go, but Choose to pay in batches. After the first batch is used up, the funds will continue to be allocated.

But what if the production cost of the album exceeds the upfront payment agreed upon by the record company?

Then, the record company will pay the second, or even the third, advance payment until the album is made. The difference is that the first payment belongs entirely to the artist, which means that it does not need to be repaid in the future; but not after that. , After the album is released, the record company will deduct the corresponding amount from the artist's income.

Therefore, after many new singers sign their first record contracts, they spend a lot of money on luxury cars, or on alcohol, drugs/drugs, and parties, and they will soon fall into the dilemma of "debt".

Renly is now working on Don Quixote, but things are a little different. Due to the special nature of the album, George did not find a record company for Renly, so they now not only have no record company network support, but also no upfront cost support.

Instead, George went out of his own pocket and put everything into making the album.

But what is certain is that after the album is recorded, George will still find a suitable record company and distribution company. After all, as independent individuals, they have no packaging channels, distribution channels, and publicity channels, so the album can only be locked on the computer after all. There will never be a public date.

At that point, if the record company agrees to sign, they will pay Renly an upfront payment, which can be considered as a signing fee or as a fee for the production of the album. Renly would then be able to pay the advance payment to George to repay the album's production costs.

But the problem is that this album has a unique style. The reason why I chose to leave the record company and complete the production independently is because I am worried that the mainstream market will not appreciate it. If no record company is willing to sign, then the album can only be stored in the warehouse, which means that George's investment will be completely lost.

Even if "Don Quixote" managed to sign a record label, George's risk was far more than that. The production cost of the album was only a fraction of the cost up to the third stage, in addition to the royalties involved, and the contract continued the same pattern, placing all the risks on George alone!

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