The Greatest Showman

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Since the birth of "Star Wars" in 1977, the concept of summer vacation has officially landed in North America. After more than 30 years of development, the North American film market has gradually matured, forming spring, summer, autumn and vacation. And the concept of winter gear. Among them, the summer box office frenzy is undoubtedly the top priority of the year.

The reason is very simple. Summer is the best month of the year. After the long and dreary winter, people can't wait to get out of the room, embrace the bright sunshine outdoors, take off their heavy and cumbersome thick clothes, put on swimsuits and face them. Running on the beach, surfing, swimming, paddling, sunbathing, temporarily put down the burden and stress of life, release yourself, and truly enjoy a rare vacation. There are also those students who have finished their studies and embraced the summer vacation, adding every minute and every second to the carnival.

Every summer is always so enjoyable.

Thanks to the innate advantages of weather and holidays, the summer season has undoubtedly become the most important year for major businesses. The discount season in July is full of crowds and an endless stream. Similarly, the North American film market is also the same. Now, the summer movie box office can account for 50% or even 60% of the North American annual box office, which also makes the summer movie a battleground, and any film company will treat it with the highest standards .

The summer program officially kicks off from the second week of May and lasts until the first week of September. In the United States, the second Friday in May is Arbor Day, and the first Monday in September is Labor Day. Therefore, strictly speaking, the beginning of the summer season starts with Arbor Day and ends with Labor Day.

During this period, top commercial blockbusters with an investment of over 100 million can be seen almost every week, and sometimes even three or four highly anticipated works can be seen in one weekend. For exaggeration, this is a life-and-death war, a war through and through!

It can be seen that how to choose a schedule, avoid major competitors, choose to face competitors, and investigate indirect competitors is a very advanced knowledge. This summer is the best portrayal.

Over the past few years, comic book adaptations such as "Spider-Man", "Batman Prequel", "X-Men", "Iron Man" and others have achieved great success, even with "Catwoman", "Watchmen" in between. , "Constantine", "Fantastic Four 2" and other works have failed miserably, but they still cannot stop the trend of major film companies putting abacus on comics.

Not to mention that Disney acquired Marvel at the beginning of last year, and will build the entire Marvel Universe system next. What kind of profound impact will this have on the entire movie market? Just talking about this year's summer season, there are four comics. The adaptation of the film work will debut, which has attracted the attention of the entire North American market.

The four works are "Thor" and "Captain America" ​​produced by Paramount, "Green Lantern" produced by Warner Bros., and "X-Men: First Class" produced by Twentieth Century Fox. In addition, the "Transformers 3" jointly produced by Paramount and DreamWorks is also of the same type to some extent, although it is not a comic book superhero.

There is bound to be a battle between these five works, because they can be regarded as works of the same type, the same theme, and even the same style. The share of the film market is limited. Everyone is sharing the same piece of cake, and some people share more , then naturally there will be fewer points, and the arrangement of schedules will become more and more important:

Who comes first? The first to show must have the upper hand? What if word of mouth and box office fail? Will there be any impact on subsequent works? Compared with May, the real peak of summer vacation is in June and July, so who can occupy this peak and popular period? August is a relatively low attention period. If it is released at this time, will the market be weak? Although May is the opening month, as a vanguard, it is impossible to know how much the market will recover after the spring season. Is it possible that it may be a trap time instead?

There is also the most important point, this year's summer season is not only limited to these five highlights, "Pirates of the Caribbean 4", "Super 8", "Harry Potter and the Deathly Hallows (Part 2)", "Rise of the Planet of the Apes" , "Cars 2", "The Hangover 2", "Kung Fu Panda 2" and other works are all eyeing, and several of them are considered to be strong contenders for the year-end box office championship, even the "disc" originally planned to be released in the summer. Impossible 4", after weighing, was postponed to the Christmas schedule.

This is the summer season. No work is safe. Anyone can become a dark horse, and anyone can become cannon fodder. Any little bit of carelessness may lead to the loss of the 200 million investment. Even Warner Bros., Pie A top presence like Ramon Pictures is no exception.

It is against this background that the duel between "Thor" and "Fast and Furious 5" is about to debut. How can people refuse?

Although it is said that the summer vacation every year makes people so excited that they want to scream, exciting and dazzling, but this year is especially prosperous! With four comic book-based superhero movies, as well as the reboot of the "Pirates of the Caribbean" franchise, the end of the "Harry Potter" franchise and the "Changing Hearts" franchise, there are surprises every week, every week a big one.

For the audience, that's a good thing; for the studios, it's a disaster, because the competition will be more intense.

In particular, the scheduling of comic adaptations has endured more tests. On the one hand, they need to avoid the direct competition of works of the same type, and avoid the dilemma of superhero movies being released for two consecutive weeks, which is likely to lead to a lose-lose result of internal friction; on the other hand, they have to be concerned about other business

Blockbusters like "Pirates of the Caribbean" 4 are opponents that no one wants to face.

The "Pirates of the Caribbean 4", with an investment of $250 million, is definitely the top seed for this year's year-end championship.

The schedule game between major film companies kicked off the summer schedule early.

Among them, "Green Lantern" is undoubtedly the most confident. The original comic is one of the most popular characters under dc, even comparable to Superman and Batman, and has a large number of fans; Warner Bros. spent 200 million US dollars The investment is one of the highest investment works this summer. It invited Martin Campbell, who brought the "007" series back to life twice, to helm the director, as well as Ryan Reynolds and Blake Lively. With popular actors starring, it can be said that there is no reason for this work to fail.

The least confident is "X-Men: The First World War". Five years ago, "X-Men 3: The Last Stand" was aggressive, but suffered a complete defeat at the box office and word of mouth, and directly let producer and director Bright - Ratner has taken a back seat, no one wants to let him in charge of the director for a short time, and it is more like the "evil boss" before the producer takes control of the overall situation.

This time, 20th Century Fox overturned the entire story line, restarted it in an all-round way, invited a group of well-known fresh faces to join, and then looked forward to Matthew Vaughn, who amazed countless people last year with "King Bian" (mattew -vaughn) can turn corruption into magic.

As the core of this year's summer program, Paramount is in the limelight. "Thor", "Captain America", "Transformers 3", "Super 8", "Kung Fu Panda 2" five works, each of which Both are seed players that cannot be underestimated, and Warner Bros., which owns "Harry Potter", "The Hangover 2", "Green Lantern", etc., are divided into two parts of the world. How these two companies arrange the schedule has also become the top priority. heavy.

From the schedule arrangement, you can get a glimpse of the strategies of various companies. Warner Bros. arranged the "Green Lantern" in the third week of June, the finale of "Harry Potter" in the third week of July, and Pyra Mon has "Transformers" in the first week of July, "Captain America" ​​in the fourth week of July, and "Thor" in the second week of May.

It can be seen that "Transformers 3" is undoubtedly the top priority of Paramount this summer, and this work will be one of the most powerful contenders for the year-end box office championship. The department will face off with "Harry Potter", the first one will open the summer season, and in two weeks, it will face the giant "Pirates of the Caribbean 4", how the box office performance can only be handed over to The market decides.

After the schedule of the summer season was released, the first to bear the brunt of it was the release of "Harry Potter and the Deathly Hallows (Part 2)" and "Captain America" ​​one after another. There is no doubt that this is the key point of this year's summer season. Pound Showdown.

It is generally believed that "Harry Potter" has obvious advantages. This is the ultimate box office bomb that is enough to compete with "Pirates of the Caribbean 4", but what kind of box office answer "Captain America" ​​can deliver is also worth looking forward to.

In addition, other high-profile box office blockbusters have more or less avoided head-to-head confrontation, and will be released at least a week apart from other direct competitors, avoiding unbuffered encounters.

But now, the second fiery showdown in this summer's season is on the scene. On the one hand, it is the vanguard of comic-adapted superhero movies, and on the other hand, it is the dark horse striding toward the commercial blockbuster after getting rid of the B-level series. The collision of the two works, Some people think it's evenly matched, some people think it's a disparity in strength, and some people think it's because different types cannot be compared, but it is undeniable that the outcome of the two works has entered the public eye, and it has begun to warm up for this year's summer season early.

What's more, hidden behind these two works is the confrontation between two popular actors, Renly and Natalie. This is the real highlight. A showdown? This is really exciting. Of course, whether the confrontation between the two former roommates is a friendship or a rivalry, the suspense and gossip are enough to drive the audience's enthusiasm.

With the publication of the article "Vanity Fair", with the rumors of the showdown becoming more and more intense, with the gradual heating up of media hype, with the continuous fermentation of the focus, people finally realized that summer is coming!

However, in the eyes of professionals, this is a different picture.

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