The Greatest Showman

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Is it unexpected or reasonable?

For commercial films, it seems to be a normal result that the comprehensive review of the media has encountered collective criticism; but the feedback from the early internal preview of "Thor" did not say so. Paramount and related personnel have repeatedly emphasized , this is a work worth looking forward to, the quality is comparable to that of "Iron Man", so, what happened now?

Objectively speaking, losing to "Fast and Furious 5" in the comprehensive media review is not a good thing. It's frustrating and embarrassing. It's even frustrating to lose to such a B-rated movie series. Angry; however, this is still not the end of the world, and the competition of commercial films is still the box office after all.

As for media reviews? Anyway, "Fast \u0026 Furious 5" won't win the Oscar, so what's the use of a higher score in the media review? After all, the final outcome of the two works is still based on the box office, so it is far from the time to panic.

But Paramount Pictures is still panicking, Chris Hemsworth is still panicking, Fisher Morgan is still panicking, and Natalie Portman is not feeling much better. Because, after the official landing in the North American market on Friday, other word-of-mouth also collapsed completely, and the form shows no sign of warming.

Freshness on Rotten Tomatoes is only 75 percent, and mass media scores are only 6.4; Popcorn starts at 74 percent and continues to decline. If that wasn't scary enough, and if that wasn't scary enough, a "b+" theatrical score would be a death sentence for the movie.

Even Fast and Furious 4 has an "a-" rating, not to mention the further "a" of Fast and Furious 5, and now Thor has only scored a "b+" ”, which also means that if the box office of the premiere is less than 100 million, then the final box office of the movie may not be able to cross the threshold of 200 million. Although it is only "possible" at present, it can already be determined to be a high probability event.

No one will forget that before the movie was released, "Thor" was expected to follow in the footsteps of "Iron Man" and reaped 300 million box office in North America; but now, the situation has reversed, and the 200 million hope of "Thor" has begun to fade. Instead, "Speed ​​​​and Passion 5" rides on the wind, and the hope of 300 million is greatly increased.

Lost, completely lost, from the media comprehensive review to the Rotten Tomatoes index, from the theater score to the popcorn index, "Thor" lags behind "Fast and Furious 5" in an all-round way.

In just two weeks, the whole world seems to have undergone upside-down changes. "Speed ​​​​and Passion 5", which has never been favored by word of mouth, has become the darling of the media and audiences; the aggressive "Thor" has encountered verbal criticism. Criticism, the positions of the two works are completely reversed. The word of mouth is so, the momentum is so, even the popularity seems to be so.

This is the summer season. It is no longer the summer season that people are familiar with, but it is still the Hollywood that people are familiar with.

But is this the end of the world? no.

In 2009, "Transformers 2" was released, with 35 points in the comprehensive media review, 19% in the Rotten Tomatoes Fresh Index, 3.9% in the mass media, 57% in the Popcorn Index, and 57% in the theater. "b+", a series of rating numbers is simply a disaster, horrific, but what about the ending?

In the end, "Transformers 2" swept 400 million US dollars in North America, and the global box office reached 836 million. On the year-end box office list, it was only behind the sky-defying "Avatar", occupying the throne of the annual runner-up. Breaking all the laws, breaking all the inertia, breaking all the rules, "Transformers 2" out of a path of its own.

Now, all the review data of "Thor" is ahead of "Transformers 2", which also means that everything is not over yet. On the contrary, everything has just begun, and the end of the world is still far away.

But no one likes an opening like this, especially with the hype of the opening game in full swing, and Paramount expects not just a victory, but a clean, hearty victory; now, facing the The strong performance of "Fast and Furious 5", "Thor" has encountered the Waterloo of the previous comments?

It's a bad start, and it's slowly turning into a disaster.

Just like the Titanic, which was once glorious, it was vigorous when it set off, and it was still accelerating and accelerating, trying to refresh the speed record of long-term voyages many times, but due to the acceleration too fast, suddenly, it appeared within the line of sight. The iceberg, an iceberg capable of destroying everything, lay on their only path, and the future was suddenly cast a shadow.

The previous Titanic could not be avoided; what about the "Thor" this time?

On Friday, May 6th, with the negative pressure of word of mouth, the eager attention of the opening battle, and the earnest anticipation of the whole summer vacation, "Thor" officially premiered in 3,955 courtyards The full release of the line not only opened the journey of the summer season, but also opened the journey of comic superhero movies, and also opened the showdown of the opening battle. Success or failure, victory or defeat, will be decided this weekend.

$23 million.

When Friday's box-office statistics came out, everyone was stunned and even began to wonder if the numbers were wrong. High expectations, like falling from high altitude and free fall, smashed into the bottomless abyss, not only shattered and disintegrated, but turned into powder, and even the broken dregs could not be found.

After more than six months of long publicity, more than a year of brewing and polishing, and a publicity budget of more than 45 million, it is no exaggeration to say that "Thor" made its debut under the attention of all the people.

Comments aside, regardless of the audience's word of mouth, at least in terms of attention and attention, this work is definitely one of the top works this summer, even compared to "Pirates of the Caribbean 4" and "Harry Potter". Compared with works such as Deathly Hallows (Part 2), it is not inferior.

Logically speaking, the opening weekend's box office should contain a strong explosive force. As for the subsequent box office trend, that is the scope of influence of word of mouth and quality. But now, let alone Saturday and Sunday, even Friday's box office was so sluggish it was jaw-dropping and shattered.

what happened?

This should be the question mark in everyone's mind. Is it because the appeal of comic-adapted superhero movies is far less than people think, and "Iron Man" is just a special phenomenon? Or was it because of the serious drag from negative word of mouth after the premiere that affected the audience's expectations? Or was it because of... Chris Hemsworth's "borrow door"?

The specific reason is unknown, but the poor performance at the box office on Friday is clear at a glance.

As the first month of the summer vacation, May has always been a dense area where the box office is bombarded. The competition is fierce enough to be comparable to that of July. In this month alone, there are eight movies in the history of the film that have their opening weekend box office. Breaking 100 million, it occupies half of the film history list; and there are ten films with a single-day box office exceeding 40 million, not to mention the 30 million level...

Even the premiere box office of "Fast and Furious 5" swept the record in April, but in May, it was only a humble gesture of bowing.

But now, what about Thor? What about "Thor", which is not even comparable to "Fast \u0026 Furious 5"?

The single-day box office of the premiere was 23 million, compared with 37 million for the same period of "Fast and Furious 5", which is a whole "Troy" difference.

Such abysmal box office data really forced "Thor" to the gallows, although they still have a chance to live, there are countless cases where the box office on Saturday is higher than the box office on Friday, and the "Avatar"-style drop in the next week is a miracle. It is still possible to win, not to mention the myth of "How to Train Your Dragon" that the box office did not drop but instead increased in the later period. effort. But, but, they are already standing on the edge of the cliff, no doubt about it.

They seem to be really caught in the dilemma of the Titanic. The speed is too fast, the steering wheel is too small, the iceberg is too close, and the iceberg is so huge that there is not much room for them to save themselves. The ominous premonition is approaching little by little, and the sense of crisis makes all the hairs stand up!

"Thor"'s opening weekend box office forecast fell from $100 million at the earliest to about $95 million; but now it seems that the forecast data will shrink further, and it is wise to aim for $65 million Yes, the momentum of such a losing streak broke out the first major upset since 2011, a shocking upset!

If it is said that Chris's "borrowing the door" has no impact at all, no one will believe that the impact of negative news on the box office this time has far exceeded expectations; but now, Paramount has no heart to pursue responsibility, Because they are already overwhelmed, they must concentrate all their energy to cope with the current difficulties.

Now for "Thor", the outcome of the opening battle is no longer important. Because there is no possibility of surpassing the 95 million premiere box office of "Fast and Furious 5", the poor performance of Friday's box office basically cut off all potential possibilities.

But what's even scarier is if they don't focus on their box office, if they don't push hard to promote it, if they don't do everything they can to get the Saturday and Sunday box office back, if...their weekend box office hits six in a row Fifteen million dollars is not up to the standard, then they don't put enough pressure on the "Fast and Furious 5" sub-week box office, which means - "The Fast and the Furious 5" sub-week After the box office has turned against the sky, they may even lose the weekend box office battle. Not to mention the victory of the opening battle, they can't even win the box office championship for the week. That is a real collapse.

Terrible, it's really terrifying. Just imagining it makes me tremble. From being dismissive, to being on par, to falling behind, this rout trend of retreating and retreating is shocking!

This year's summer season is really abnormal, and now, no one in the industry dares to claim to be able to accurately predict where the outcome of the opening battle will go.

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