The Greatest Showman

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The first three consecutive championships at the North American box office in 2011, after the opening of the summer file, finally came too late, "Fast and Furious 5" was successfully crowned, and after it was born as a dark horse, it swept thousands of troops. It caused a lot of exclamations!

In the third week of May, all works will work together, hoping to seize more markets and harvest more box office before the release of "Pirates of the Caribbean 4", so as to avoid an avalanche of decline next week and create a box office tragedy. As a result, the entire North American market has shown a trend of cooking oil on fire.

Among them, Paramount took the lead, with a mighty and vigorous publicity campaign, fully utilizing the advantages of large film production companies and seizing major media resources, it seems that it was not affected by the loss of the opening battle. "It was able to turn the tide, and when the opening weekend box office was much lower than expected, the decline was effectively controlled to 47%, which saved face.

As a result, the whole of Hollywood seems to breathe a sigh of relief.

This not only avoided the potential vicious circle caused by negative word of mouth, but also reinvigorated the dawn of comic-adapted movies, and the positive feedback from the market gave other competitors a reassurance. With an excellent decline, "Thor" achieved a box office of 32 million in the second weekend of its release. The cumulative box office in two weeks narrowly crossed the threshold of 100 million, and temporarily settled at 108 million.

For Paramount, which has nowhere to go, it can definitely be called the first ray of light in the past two weeks.

Although the hope of "Thor" breaking through 200 million at the box office in North America has been completely dashed, judging from the weekend box office of the next week and the upward momentum of the box office during the week It finally exceeded 100 million. At least the fig leaf was preserved.

As for the two newly released works, it has brought very different results.

"Bridesmaids" replicated the dark horse's footsteps of "Fast and Furious 5" amid praise and applause, and earned 26 million over three days over the weekend, even compared to "Thor"'s next week's box office It is not inferior; what is even more gratifying is that the film has become popular in a series of feedback information such as media comprehensive reviews, imdb scores, Rotten Tomatoes, theater scores and popcorn index, and many experts are optimistic about this small film. The cost-effective works will achieve box office results of over 100 million in North America.

In just three weeks, Universal Pictures once again completed a small and broad miracle, unexpectedly becoming the biggest winner of this summer's opening season.

"The Exorcist" was completely submerged in the voices of criticism and crusade, and the propaganda wave was completely suppressed by "Thor". From the topic to word of mouth, it was completely defeated, and finally only 15 million at the box office over the weekend. score. For a medium-cost work with an investment of 60 million, this result is not bad, but it is not outstanding. Whether it can recover the cost or even make a profit depends on the box office drop in the next week. But judging from the feedback from word of mouth, it is difficult to reach the sky.

Faced with the attack of the three works, "Fast and Furious 5", under the cover of excellent reputation, showed the victor's ease. They did not increase publicity efforts, but proceeded in an orderly manner according to the established pace. Publicity In this regard, Universal Pictures said that there is no need to increase the budget for publicity, and this momentum is enough now.

Paul Walker, Vin Diesel and Renly Hall made their first appearance on the late-night talk show, and "The Jimmy Feather Show" became Renly's first talk show stage. This episode of the show was very popular. Not only did it achieve the highest ratings and number of viewers since the Golden Globe Awards, but after the show was uploaded to YouTube, the hit rate quickly exceeded 10 million.

Among them, the hot topic of discussion about Renly rose rapidly. In less than three days, Neil Tucson's personal account dedicated to uploading Renly music live videos, the number of subscribers soared by 1.5 million, and Neil even made it to the recommended account position of YouTube, the effect is crazy , words are really indescribable.

Facts have also proved that Universal Pictures' confidence is well-founded, even in the face of the overwhelming publicity offensive of "Thor" in the second week, and even in the face of the powerful impact of the two new films of "Bridesmaids" and "The Exorcist", "Speed". The advantage of "Furious/Love 5" has not only weakened, but it has been further enlarged, maintaining a steady and powerful acceleration, and the upward momentum of the box office has not diminished at all. 's new star.

"Fast and Furious 5" first handed over 35 million weekend box office with an astonishing drop of 41%, and defeated "Thor" for the second consecutive week with an advantage of 3 million. An astonishing three consecutive championships; then, with a stable mid-week box office convergence speed, after a strong breakthrough of the 200 million threshold, the three-week cumulative box office was raised to 238 million in one go, still maintaining a strong sense of "Iron Man". "The leading edge of the box office in the same period, the footsteps of hitting 300 million continue to make great progress!

Three weeks after its release, every step of "Fast and Furious 5" was amazing. It took all the records with an absolute strong attitude and accumulated 238 million results in three weeks. It left behind the highest box office data of the "Fast and Furious 4" series, not only that, but also approached the box office champion of the racing genre in North American film history with a super-light-speed attitude.

Prior to this, the box office champion of the racing genre in North America was maintained by "Cars", and the North America's 244 million results were unrivaled and far ahead. In the past five years, no one has been able to shake it. It can also be seen from this side that racing movies are on the decline.

But now, 'Fast \u0026 Furious 5' has only taken three weeks to get close to that record

, making history is a sure thing, what people should be curious about is, how high will the final box office be? After breaking through 300 million, when will the sprint of the movie stop?

The North American box office list for the third week of May has finally settled, with "Fast \u0026 Furious 5" successfully winning, "Thor" in second place, "Bridesmaids", "The Exorcist", "Rio Adventure" ranked third to fifth.

In just one week, the upsurge of the opening battle has cooled down rapidly, and the box office development curves of "Speed ​​​​and Passion 5" and "Thor" have shown worldly different trends, and the focus will naturally gradually dissipate.

A three-week cumulative box office exceeded 200 million, aggressively rushed to 300 million; a two-week cumulative box office barely exceeded 100 million, the hope of 200 million has been completely dashed, and exceeding the book cost line has become the main goal. One is in the lead and the scenery is infinite; Obviously, with the advancement of time, the gap between the two will only increase, and the value of comparison will become smaller and smaller.

In that war filled with gunpowder smoke, the two opponents now entered two different battlefields. There is no more intersection, which is the most terrifying part for "Thor". They don't even have the qualifications to become the opponents of "Fast and Furious 5".

But the facts speak louder than words. The follow-up box office trend of "Thor" is really not optimistic. The outstanding decline in the following week seems to be just a flashback, and then the original shape appears.

The decline in the third week quickly reached 55%. The weekend box office was not excellent. Under the strong pressure of "Pirates of the Caribbean 4", more than half of the blood was lost in an instant, and the pace of impacting the book cost line was released in an instant. Slowed down; the fourth week's decline still did not improve much, and it fell by 39% again. The squeeze of "Hangover 2" and "Kung Fu Panda 2" is still breathless, and the weekend box office fell directly. Break the 10 million bottom line.

This is the summer season, a summer season in which the bayonet is red and the move is fatal. If one is not careful, he will fall into the vortex of war one after another, retreating step by step, step by step, and he has failed completely before he has time to catch his breath.

Ultimately, "Thor" grossed $140 million in North America, or $141.01 million to be exact. Compared with the 150 million in the book, there is still a distance of 10 million, but everyone in the industry knows that such a result can be said to be a fiasco, even the "Superman Returns" that made Warner Brothers vomit blood. , the North American box office will also pass 200 million, at least for laymen, this achievement does not seem to be bad, and it is not bad. But 140 million?

Not to mention the performance of "Thor" in overseas markets, but in the North American market, this work has indeed failed. Not only did it fail to replicate the miracle of "Iron Man", it also failed to reach the level of "X-Men". , just a little better than a flop like "Catwoman".

Relatively speaking, "Fast and Furious 5" started an indomitable counterattack mode, and continued its mighty momentum of sweeping thousands of troops.

In the fourth week of May, "Pirates of the Caribbean 4" was released, and the box office of "Fast \u0026 Furious 5" plummeted 48% over the weekend, creating the largest drop since its release, but even so, the value remained at 100% Within 50%, this week's decline was second only to the sky-high 20% of "Bridesmaids", a performance that overshadowed all praise.

It is worth mentioning that the opening box office of "Pirates of the Caribbean 4" is only 90 million US dollars, which is higher than the first part of the series, but far lower than the second and third parts of the series, compared with 250 million US dollars. In terms of the investment cost of tens of millions, this result is unsatisfactory. What's more, this figure is not as good as the 95 million of "Fast and Furious 5", and the whole of North America has fallen below the glasses.

As one of the strong contenders for the year-end box office title, "Pirates of the Caribbean 4"'s premiere data is enough to be called Waterloo.

Quietly, defeating two highly anticipated box office giants, "Fast and Furious 5" has shown the strong aura of the champion.

In the fifth week of May, "The Hangover 2" and "Kung Fu Panda 2" were indistinguishable. In the end, "The Hangover 2" won the box office shock with an 85 million premiere box office. The bigger upset was "Kung Fu Panda 2". "Panda 2" only started with 47 million in the negative comments, becoming the second work this year after "Thor".

As for "Fast and Furious 5", it once again wrote a miracle of decline. The excellent data of 36% raised the cumulative North American box office of this work to 280 million.

300 million, so close at hand!

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