The Greatest Showman

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Breaking Records, Renly Hall Breaking Records Again, "Cancer Me" shatters the first-week December box-office record set by "The Last Samurai" in 2003, with 3,001 The million-dollar box office score easily increased the original record by about 30%, and became the first film in the history of film history to exceed 30 million in the weekend box office in this period!

Even in the box-office record of the entire December, the premiere of "My Anti-Cancer" can rank among the top 20 and temporarily ranks 19th!

From word of mouth to box office, from film critics to audiences, Renly once again delivered a perfect answer, only in 2011, this is the third time! Stunning, in addition to stunning, still amazing!

If "Love Crazy" two months ago, the commercial box office achieved excellent results, it was just "a flash of inspiration". The factors of the right time, place and people came together, and finally achieved the box office miracle of this love drama work. ; Then this time, "I'm Anti-Cancer" can be said to have defeated all market rules and made the most incredible achievement in the North American box office market in the past eight years.

The two works have one thing in common: Renly.

After "Fast and Furious 5", this new-generation actor who was born with his acting skills initially showed his box office appeal and consolidated his audience base step by step. For certain groups, " The name "Renly-Hall" has an irresistible attraction, such as literary and artistic youth, such as senior movie fans, such as female audiences.

Not only that, "Crazy Love" and "Anti-Cancer Me" have one thing in common, plus "Buried Alive" as well. The three works are all made at a low cost, and the most expensive "Anti-Cancer Me" It's only 8 million. The cheapest "Love Crazy" is only 250,000, but the latter has achieved a box office of 125 million in North America, and the income ratio is simply appalling.

This is critical for any production company! Even if it is an independent film, even if it is a work of art, it still earns a lot of money at the box office. The magic of the invincible myth.

Maybe it's too early to say "The Myth of Invincibility". After all, it's just four movies, but think about it seriously. Back then, Tom Cruise's five consecutive works broke 100 million in North America, which established him as a box office superstar in one fell swoop. The status of Renly; now that Renly has made four consecutive profits, such a feat is enough to make people look at it, not to mention that only one of these four works is a commercial film.

Involuntarily, people think of the "Edge of Tomorrow" that is being put into production.

Was it really a stupid choice to turn down "Fast \u0026 Furious 6" and a potential Luke Hobbs spinoff in favor of "Edge of Tomorrow"? Will Edge of Tomorrow really fail miserably? Was Renly's choice really blind and impulsive? Sure, isn't this a loss for Universal Pictures or, to be more precise, a loss for Universal Pictures that's all there is to it?

From the association of "Anti-Cancer Me" to "Edge of Tomorrow", it can be seen that people in the industry are paying more and more attention to Renly's choice. This can be expressed in another language, industry status, power in the circle, industry influence. For the first time, Renly was so qualified.

In the recent period of time, many, many things have happened around Renly, dazzling, one after another, it is almost breathless. But now it looks like it's a good thing.

In the North American weekend box office charts in the first week of December, "I'm Fighting Cancer" was crowned the champion without any suspense with the gesture of creating a historical record!

With the exception of "My Cancer-fighting Me," the other films, as expected, performed horribly. In the third week of its release, "Twilight: Dawn (Part 1)", the box office plummeted by 60% again, and the blood collapsed for two consecutive weeks. It only earned 16 million US dollars in three weekends, ranking runner-up. The cumulative box office in three weeks is 246 million, and the box office data for the opening weekend alone accounts for 56%. The characteristics of fan movies are clear at a glance.

The "Muppet Movie" released in the second week was still a mess, and the box office of the premiere was not satisfactory, the second week dropped by as much as 60%, and only won the weekend box office of 11 million, ranking first 2nd runner-up. This media comprehensive review has achieved 75 points of outstanding performance, but the box office performance is really unsatisfactory. Fortunately, the production cost is only 45 million, and the cumulative box office has reached 56 million in two weeks. , and hope to be profitable.

The work "Hugo" directed by Martin Scorsese was enthusiastically sought after by film critics. After winning the Oscar statuette with "The Departed", the old man threw off the burden and returned to the original. Instead, the work once again showed innocence and spirituality. It is a pity that the box office market did not buy it. The box office this weekend was only 7.5 million, and the accumulated data for two weeks was only 25 million. This week, it ranked the runner-up.

As expected, the awards season works have not yet developed, and commercial works are weak. "The Muppets Movie" and "Hugo", two well-received works with a certain box office driving force, both encountered Waterloo, while only There is a "Breaking Dawn" that has a strong box office performance and is also a fan film with congenital deficiencies, all of which have created good conditions for "Anti-Cancer Me" to achieve excellent results.

However, if you take a step back and think about it, if there was no media containment at the beginning of the year, if Renly hadn't missed the Oscars for the "anti-cancer me", if there was no accident at the premiere, if there was no malicious hype of the news media, if there is no " Don Quixote's Six Grammy Nominations Without "Love Crazy" North

The U.S. box office is approaching the threshold of 100 million... So, can the "anti-cancer me" still achieve good results? Even the "Hugo" with a comprehensive rating of 83 by the media has no market rules that can be broken. Can the "anti-cancer me" be broken?

I'm afraid no one can guess. Because these subjective conditions and objective environments exist, the "anti-cancer me" ushered in a box office outbreak.

It is still unknown how long the box office of "Anti-Cancer Me" will last. It is not easy to replicate the miracle curve of "Crazy Love", although the average box office in North America has increased to 200 million. , but for these, 100 million in North America is still an unattainable indicator.

But one thing is for sure, 2011 was a year for Renly. Following the positive results of last year's "Pacific War" and "Buried Alive", this year's "Fast and Furious 5", "Crazy Love", and "I'm Anti-Cancer" have all won the North American weekend box office champions, especially after considering The artistic attributes of the two are even more rare.

In terms of commercial value, Renly has shown great potential, waiting for development and exploration, which makes people more and more expect the box office results of "Edge of Tomorrow". This will be Renly's first super commercial blockbuster starring the so-called "" Whether the "box-office appeal" is a pile of bubbles or real material will be known at first sight.

Not only that, the two works "Crazy in Love" and "Me Against Cancer" are also highly anticipated in the awards season. As Roger Ebert said before, these two sketches can make Renly continue Will the second year take its place in awards season?

But movies aren't just one area where Renly excels. It is always easy to forget that Renly has also received a lot of recognition in music, and has shown no less talent than acting! However, people are getting used to it now, and maybe one day, this will be another killer for Renly.

This week, "Anti-Cancer Me" won the weekend box-office championship with almost double the number of runners-up. This performance is astounding; on the other hand, the album sales of "Don Quixote" also ushered in a blowout, and the whole Indie music lovers in North America ushered in a carnival feast!

The first is the Grammy nomination. Among the nomination frontrunners, "Don Quixote" is undoubtedly the most topical, and at the same time it is the least popular and least recognized, far surpassing the Blessed Sons and Blessed Sons. The bon-iver band grabbed everyone's attention, so driven by curiosity, sales ushered in an explosion.

After that, "I'm anti-cancer" occupied the hot topic list, and even "Don Quixote" entered the public's attention along with Renly's keywords, even if it was only one out of a hundred people. Interest, it's all huge exposure for "Don Quixote."

Naturally, "Don Quixote" has become the most watched and discussed album in the music market this week. Asked, are there any tracks from the album "Don Quixote" in "Me Against Cancer"?

127,000 sheets!

"Don Quixote" has made 127,000 copies in this week! You know, this album has been released for 12 weeks, and the cumulative sales are only 112,000 copies; now, in just one week, the album sales have reached 127,000 copies, far exceeding the previous 12 Weekly cumulative figures, the total sales more than doubled directly!

From this perspective, we can see why publicity is so important, why film production companies and record production companies place so much importance on publicity and distribution, and why are the days when the fragrance of wine was not afraid of deep alleys gone forever... and, Why Grammys and Oscars are so important.

The same album, before and after the promotion, before and after the nomination, the waves created are so different!

This is just a nomination. If it is an award, the doubling effect will be even more obvious. The awards season every year, in the final analysis, is not so much a battle of reputation as a battle of interests.

With an explosive sales volume of 100,000 in a single week, "Don Quixote" soared to the top of the Billboard album chart in the second week of December without any suspense! Dominate strongly!

Champion, second champion: one for movies, one for music. With such momentum, who can match? 8)

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