The Greatest Showman

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Another year of summer.

In a trance, it seems that the craze of "another year of awards season" has not yet gone away, and the summer season has already arrived. In a blink of an eye, half of 2012 has passed, and the most lively season of the year has arrived. The heat of midsummer makes people go out of their homes one after another and enter the cinema to enjoy a moment of leisure and relaxation.

This is an atypical and unconventional summer vacation, and the development of the whole thing is beyond people's expectations. However, it cannot be said that it is a frequent dark horse, it should be said that it is a series of surprises.

First of all, at the end of March, there is still a full month before the summer season, and the "Hunger Games", which follows the trend of "Twilight" teenage novels, will debut.

All industry insiders believe that this will be another "Twilight"-style youthless brainless movie, but the actual situation has subverted most people's ideas-

The media comprehensive review score is 68 points, the imdb score is 7.2 points, and the Rotten Tomatoes index is 84%.

It exploded, and the word of mouth exploded. For a movie based on a teenage novel, compared to "Twilight", the word of mouth of the movie exploded completely, especially the heroine Jennifer Lawrence. The unanimous praise set off a frenzy in the cold and bleak spring season.

In just a few weeks, "The Hunger Games" has become the biggest hit of the year. It didn't even have time to end in May. After winning the weekend championship for four consecutive victories, the accumulated box office in North America has already reached the third. 80 million US dollars, breaking through 400 million seems to be a victory, dominating the summer file and dominating the year-end box office list, everything does not seem to be a problem.

Then, in the first week of May, "Avengers" landed in North America, opening the curtain of the 2012 summer season!

Since the "Iron Man" in 2008, after four years of long layout, Marvel Studios and Disney have spent 220 million US dollars to build the "Avengers", which finally officially and audience meet. Although the audience had high expectations for the work before it was released, the finished product still did not disappoint people, and completely detonated everyone's enthusiasm.

The media comprehensive review score is 69 points, the imdb score is 8.1 points, and the Rotten Tomatoes index is 92%.

The overall evaluation even surpassed that of "The Hunger Games". For a commercial popcorn, such word of mouth can be regarded as a big explosion. "The Avengers" is completely filled with praise and attention. , which undoubtedly made the 2012 summer season a good start.

The point is, this isn't a simple start.

Opening weekend grossed $207 million! This is the first film in North American film history to exceed 200 million at the box office during its opening weekend, easily breaking the 169 million opening data of "Harry Potter and the Deathly Hallows (Part 2)" , topped the box-office champion of the premiere weekend in film history!

Under such a strong performance, "The Avengers" swept thousands of troops and gained a series of records. The fastest in film history exceeded 100 million, the fastest in film history exceeded 200 million, film history Friday box office, film history Saturday box office... and so on. , really pushed the momentum of comic adaptation movies to the peak, and the momentum of destroying the dead, no one can form an effective confrontation——

Not even the courage to fight.

In the second week of May, Tim Burton and Johnny Depp's "Shadow" became the first cannon fodder. The opening weekend box office was only 29 million. In "Avengers" times In front of the weekend box office of 103 million yuan on Monday, he shivered; compared with the investment cost of 150 million yuan, Warner Bros. lost money and suffered internal injuries.

However, Warner Bros. quickly found the troubled man.

In the third week of May, Universal Pictures spent 210 million to build the "Super Battleship", facing the "Avengers" in the third week of its release, it still lost its armor and armor, and the premiere weekend was only 2,500 Ten thousand dollars, not only witnessed the "Avengers" three consecutive championships, but also directly led to the rage of Ron Mayer.

Familiar recipes, familiar flavors, always in summer, witness some works reach the top and become gods, and at the same time witness some works lose their money. Either way, it's a carnival feast for the audience!

So, after this? The June of the 2012 summer season is still full of splendor and stars.

Will Smith's "Men in Black 3," Kristen Stewart and Chris Hemsworth's "Snow White and the Huntsman," DreamWorks' "Madagascar 3," Pixar's "Brave," "Alien" prequel "Prometheus", Tom Cruise starred in the "rock age"...

All of these works are concentrated in June, and they all burst out in one go; then in July, the two works of "The Amazing Spider-Man" and "Batman: The Dark Knight Rises" will once again start a heavy showdown , as well as "The Bourne 4" with a comprehensive blood change, and "The Expendables 2" with a big platter of stars.

In this year's summer season, there is absolutely no gap to stop, and wonderful dramas will be played one after another.

Either the incredibly high investment, "Men in Black 3", "The Dark Knight Rises" and "The Amazing Spider-Man" all cost more to make than "The Avengers"; Countless, Will Smith and Tom Cruise, the two former box office superstars, after Johnny Depp, will also appear one after another to compete with Robert Downey Jr.

So lively that the media couldn't wait to exclaim,

"This is the hottest summer vacation in the 21st century!"

Not to mention whether this year's summer program can create new highs above the box office figures, but at least it is certain that in terms of hot topics and discussions, it has now reached the highest point since the 21st century. On social networks, On the traditional media, and even in real life, the topic of discussion about summer movies has become the number one focus this summer.

Amid the bustling discussion, "Edge of Tomorrow," starring Renly Hall, is also due to hit theaters in June, but doesn't even make the list.

The investment cost of 130 million US dollars is not high, nor is it acceptable, and it is not even comparable to unconventional popcorn works such as "Soul Shadow" and "Snow White and the Huntsman"; the cast also lacks enough explosive points, Renly Second collaboration with Jennifer Lawrence, it's certainly a point of interest, but—

The scandal between the two actors is already a thing of the past. After both of them have denied it many times, the media are too lazy to continue to fry them. What's more, Renly, who has been away from the West End of London, has been out of the public eye for nearly four months. The era is almost equal to four centuries. Instead, Jennifer, who has become a media darling with the "Hunger Games", has become a media darling.

Rather than discussing the second collaboration between Renly and Jennifer, it is better to discuss that in the first half of 2012, Jennifer starred in two commercial blockbusters, which were much more popular than Renly, who won the Oscar. What's more, isn't Jennifer's love triangle with Josh-Hutcherson and Liam Hemsworth a more interesting topic?

By the way, Liam, who successfully stood out by relying on the "Hunger Games", once again reminded people of Chris Hemsworth.

Although it is said that last year's "Thor", the box office was far lower than expected, and Chris was not as popular as expected; but the advantages of appearance and Thor's role, under the fermentation of "Avengers", still let People are optimistic about Chris' career prospects. Now, the two brothers have become Hollywood's potential blue-chip stocks, attracting countless attention.

In the early publicity of "Edge of Tomorrow", Jennifer unexpectedly became the focus of the discussion, but it was a crowd-pleaser.

However, Warner Bros. had just experienced the "Sombra" box office fiasco, and before the release of "The Dark Knight Rises", all their chips were pressed on "Edge of Tomorrow", and throughout June, Warner Bros. only had this work. Join the competition for the summer slot. In the face of the star-studded and powerful battles, it is by no means easy to fight a bloody path.

As a result, Warner Bros. made a two-pronged approach. On the one hand, it promoted the news of "Les Miserables" at the Almeida Theater and increased a lot of exposure; All publicity resources are focused on "Edge of Tomorrow", and I look forward to this work to create a good box office.

Towards the end of May, a piece of news quietly appeared on the Internet, "Renly Hall: I will not be in the cinema to watch 'Snow White and the Huntsman'."

The source of the news is no longer known, but the speed of dissemination is extremely fast. In less than 12 hours, it spread on Twitter and Facebook and became a hot topic. A short piece of news once again awakened people's memories - obviously, Renly said this because of Chris Hemsworth, the story of this pair of friends turning against each other is still circulating on social networks. on.

All kinds of discussions have sprung up. Renly fans and Chris fans are fighting each other. This description is not very accurate. Strictly speaking, it should be Chris fans who took the initiative to provocate, and Renly fans swept away thousands of troops. The suppression is completed.

In terms of the current fan base comparison of the two actors, apart from "Thor", how can Chris, who has a lackluster career, be on a par with Renly?

But then the turning point came. Before the official statement from Renly and Chris, the tmz website issued a clarification notice, declaring that it was fake news, on the grounds that, "during the West End show, with the exception of 'Empire' magazine, Renly has not been interviewed in any way by any media."

It seems that this is a false alarm, and someone with a heart is fabricating the news. What happened next proved this.

Not long after, another piece of news appeared on the Internet, "Chris Hemsworth: Renly and I are not friends, never have been, he is a little guy to be honest."

After the news appeared, the Internet was fried again in an instant, but before the fans could get angry, the tmz website made a clarification in just six hours, "The source cannot be verified, Chris Hymes. Voss was also never interviewed and confirmed to be fake news."

Renly and Chris both looked confused: what's going on?

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