The Growth of the Richest Man

(In the codeword tribe event, the second update.)

Tom Ford, born in Austin, Texas, in 1961, is a famous fashion designer, creative director from 1990 to 1999, and creative director of YSL from 1999 to 2004. After leaving in 2004, he founded Personal brand "TomFord" company, dedicated to operating the TomFord brand. TomFord series lipstick is the representative work of TF company.

Tom Ford himself is a very successful designer, but he is not a very successful businessman. Because of the shortage of funds and other reasons, the development speed of his company is not very fast. However, a year and a half ago, after Zhang Yong's Yongchang Investment Company invested in TF Company and obtained the controlling stake in TF Company, the reasons for TF Company's lack of funds and poor management were well resolved. Up to now, The company has opened more than 30 stores across the United States. In addition to the representative TomFord series of lipsticks, fashion, and foreign trade (mainly helping Renren Mall to purchase infant milk powder and selling it to Huaguo, eh) have also become important sources of income for TF.

In December 2008, TF company held a press conference. On the basis of the 36 stores already opened in the United States, TF company will open its first overseas store in the near future, and the selected location of the store is in China.

As soon as the news came out, the local media in the United States did not make much waves. After such a fashion brand company has developed very well in the United States, it will go out sooner or later. But this news caused a great sensation in China.

The first to be hit are the domestic lipstick manufacturers. Domestic lipstick production has not formed a very good leading enterprise, and almost none of them have the ability to compete with well-known foreign brands. If domestic brands want to occupy the market, they often can only rely on massive advertisements, huge and convenient marketing channels, especially cheap goods to occupy the market. And once TF company opens a store in China, it will be very convenient to advertise and engage in marketing. With these two advantages, domestic lipstick manufacturers will disappear, and they can only protect their market through fierce price wars. Share, and the price war does hurt the enemy by 800, and lose 1000 by themselves. They are not sure whether they can persist in the price war to the end.

What's more, if there is a price war, the TF company may not be able to pick it up! They sell fashion brands that are well-known all over the world. Even if they don't cut prices, domestic urban white-collar workers will rush to buy them.

Then, the people who are very interested in this news are the big shopping malls in various first-tier cities. Large shopping malls in Beijing, Shencheng, Hangzhou, Shenzhen, and other cities have contacted TF company one after another, hoping that TF company's first domestic store can be opened in their malls. The establishment of such a store is of great help to the customer flow and popularity of the mall. In order to attract TF company to settle in, several large shopping malls such as China World Trade Center even offered preferential terms of halving the rent and free water and electricity. I hope that the window company of TF company can choose them.

In addition, Ma Yun is also very interested in the arrival of TF company. After entering the second half of 2008, due to the rapid increase in Zhang Yong's popularity, the popularity of Renren Mall has increased rapidly. Under the circumstance that the threshold for online shopping malls is not high and the homogeneity is very serious, the popularity of mall leaders, It has become a very important determinant of the popularity of the mall. Obviously, Zhang Yong is better than Ma Yun in terms of personal image and public opinion. The influence Ma Yun brings to people is the appearance - not to mention this, and then the impression of the mall - there are many fakes. In this case, TF company wants to enter the country, Ma Yun very much wants to get TF company's online flagship store to settle in, only the presence of such influential brand stores can gradually reverse the current situation of Taobao Mall and Renren In the competition of shopping malls, a declining trend is gradually revealed.

And what makes Ma Yun very nervous is that TF Company used to purchase foreign milk powder for Renren Mall. But this is not the point. The main thing is that since TF Company has such close official cooperation with Renren Mall before, Ma Yun is very worried. If he doesn't take action in time, maybe after TF Company's domestic stores are opened, the time will come. The opening of the online flagship store will also be opened in the Renren Mall. In this case, it is very unfavorable for the treasure.

Therefore, Ma Yun decided to give TF company the most favorable measures, as long as the flagship store of TF company is opened in Duobao! What is the annual service fee of the platform for enterprise-level stores? This is not much, only tens of thousands of dollars a year, and hundreds of thousands of dollars in large stores, so you don’t have to! Advertising fee, publicity fee, referral fee? Is this still recommended? To advertise for TF is to advertise for your own treasure store. Not only do you not need advertising fees, but you can also give TF company brand licensing fees. Consumer Protection Fund? This ~www.wuxiahere.com~ is a large company, if they have quality problems, it is almost impossible, but even if it happens, just find them directly, the relationship with the platform is not too big, this is also not necessary .

Therefore, Ma Yun decided that as long as the TF flagship store can enter their Taobao mall, all these preferential measures can be given to them!

Tengxun Paipai also gave similar preferential measures, and even more preferential measures, hoping that the TF flagship store can stay in their shopping malls. But after all, their market popularity is not very high, so they do not have much hope.

Others are very happy, mainly those urban beauties. In the past, they could only buy TF series fashion products from abroad through their sisters who went abroad; or they could also buy TF series fashion products through some overseas online shopping websites or professional purchasing agents, but in this case, there was a possibility of buying fake products. risk—and now, they can buy real fashion on their doorstep. Although the first store may not be opened in the city where they are located, for many urban beauties, as long as it is a big city, they are often able to go there, so it is not difficult to go there once a few months and buy frantically. .

The news that TF company will open its first flagship store in China has already caused a lot of repercussions in the domestic business and fashion circles, but all the repercussions are still speculation. What will happen after that depends on TF company. What are the decisions made.

However, some people keenly discovered a little problem, why this time the sensational news about the arrival of TF company, such as Yongchang Group Company and its Renren Mall, did not have much response? The calmer the reaction of Renren Mall, the worse Ma Yun's feeling.

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