The Growth of the Richest Man

Chapter 82: continue to develop

After the National Day, Zhang Yong returned to the capital to continue his business of making money.

The filming of "Returning to the Ming Dynasty to Be a Prince" has already started, but in this TV series, Zhang Yong has no other participation at all except for the screenwriter and investment, so Ning Hao has to play freely, and the crew went to film it by himself.

In "If You Are the One", Zhang Yong has nothing to do with himself other than granting leave to his female employees to be female guests.

In terms of Zhang Yong's current cash flow, although Hammer Technology makes a lot of money now, all the money it makes is used to expand production and does not bring any positive income to Zhang Yong; However, the income is not very good, and Zhang Yong's net investment is needed for a long time. Of course, the technology developed by Meditation Technology is still quite good, and it is very promising for the second generation of Hammer mobile phones in the future; He made a small amount of money, but most of the money was spent on the company's publicity and website expansion, which brought limited benefits to Zhang Yong; TOMFORD has also been expanding recently, and now has more than 20 stores in the United States. In addition, Zhang Yong also made an additional investment of tens of millions through Yongchang Investment Company, let alone brought him any income.

Although Zhang Yong's current valuation may already be relatively high, but his companies, apart from making movies and TV dramas, are the most real moneymakers. Other companies still lack the ability to make money, but this point Zhang Yong is not in a hurry. The reason for not making money now is to make more money in the future.

In terms of Zhang Yong's liquidity, there is no problem at all. Sure enough, people who are in finance are the ones with the most money. Zhang Yong can now embezzle more than 2 billion funds from "Renrendai" or "Yuebao" in a short period of time. Of course, the embezzled money is He has to pay it back. Anyway, the net income from his movies will be 1.2 billion soon, so he is not particularly worried that the embezzled money will not be paid.

Therefore, as soon as Zhang Yong returned to Beijing, he used his investment income from the movie "Wolf Warrior" as a guarantee, and immediately transferred 1.2 billion funds from "Renren Loan Company" and "Renren Wallet Company" to prepare his own company. further development. It's not that Zhang Yong doesn't want or can't use more money, but if he uses more money, if the capital chain of "Renrendai" or "Yuebao" is tense, once a run occurs, the consequence will be Zhang Yong. unbearable.

1.2 billion money is not too much to say, and it is indeed a lot to say less. Money still has to be spent.

Kublai Khan Film and Television City has basically spent the 300 million invested in the early stage, and has also completed the construction of the "Mongolian Camp Film and Television Base" and the "Yuan Dadu Film and Television Base". There are only two photography bases, which is obviously not enough for such a big film and television city that has gradually become popular. Tang Mingming has also applied to Zhang Yong for additional investment many times, so Zhang Yong sometimes added 300 million yuan. Investment, this time, he is going to build three new film and television bases, "Daming Forbidden City", "Mongolian Kaiping King City" and "Jinlianchuan Shogunate".

Needless to say, "The Forbidden City of the Ming Dynasty" was the most central place in the Ming Dynasty. The construction of such a place, combined with the two existing film and television bases, had a systematic and complete effect on the filming of TV dramas and movies in the Yuan and Ming Dynasties. . "Mongolian Kaiping King City" and "Jinlianchuan Shogunate" were important military and political bases and cities during the Yuan Dynasty. The construction of these two scenic spots is also very useful for filming costume dramas.

With the remaining 900 million yuan, Zhang Yong used about 100 million yuan to supplement the liquidity of the companies under his name, and the remaining 800 million yuan, Zhang Yong is going to do a big thing - establish a national Yongchang after-sales service organization.

Zhang Yong's self-operated Renren Mall has been operating for a long time. Now this mall insists on only cooperating with big merchants and enterprises. Therefore, on this website, the genuine product rate is very high. Like individual sellers, full of fakes and scams. Therefore, this operating model, which is obviously different from Dibaobao, has also brought a lot of website traffic to Zhang Yong. Just because Zhang Yong is a latecomer in the online shopping industry, he is still at an obvious disadvantage in the competition with Duobao. Now Zhang Yong has used a lot of methods to attract merchants to settle in and attract buyers to buy, so he makes money. It's not like that.

Although Renren Mall itself, because Zhang Yong does not charge any intermediary fees at all, so apart from some advertising revenue, there are no other charging measures at all, but Renren Mall can bring a lot of benefits to Zhang Yong's "Yue Bao"~ www.wuxiahere.com~ For example, merchants need to pay a certain amount of store deposits, and these deposits are deposited into Yu’ebao on a regular basis (this is very popular with Zhang Yong’s merchants, although Zhang Yong’s shopping malls Just like Duobao, you need to pay the store deposit, but the deposit of Duobao has no income at all, and the deposit of Renren Mall can enjoy income in Yu’ebao!). In addition, for example, the merchant sells the goods and goes out, right? Before the merchant purchases the goods, the money is useless. At this time, the merchant often saves the money in Yu’ebao for a few days of interest. In addition, for the convenience of shopping, or for the convenience of "hunger marketing", buyers will reserve some money in the "Renren Wallet" bound to their "Renren Mall" account. This part of the money is also Will lie in Yu'ebao and eat interest.

The most representative product in Renren Mall, and one that Ma Yun can never take away, is the Hammer smartphone issued by Hammer Company. This product is also unique to Zhang Yong's shopping malls.

At that time, the consequences of the "hammer mobile phone" panic buying incident made many businessmen realize the benefits of "hunger marketing". Now many people are imitating Zhang Yong's "hunger marketing", deliberately creating a shortage of supply, and they are sold out as soon as they are put on the shelves. Of course, the effect is still there, but after a lot of use, it makes consumers hate those companies, and instead pushes their consumers to companies that produce the same type of products as themselves.

What they don't know is that every marketing model can be successful, in addition to the superficial reasons, there are often deeper reasons. For example, the "hunger marketing" of the Hammer mobile phone is so successful, the big reason is because of this mobile phone. , in this era, has irreplaceability! And, Hammer phones are transforming.

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