The King of Variety Entertainment

"Let's compare" Summer Sweet "and" Chinese Talent Show "!"

"The female anchor of" Summer Sweetheart "can sell cute, handsome, shout, eat, perform acrobatics, all kinds of personalized talents can be applied in order to gain the audience's like. If we change our mind, Find a group of versatile ordinary grassroots players, no matter what you perform, dance, mime, acrobatics, magic, chest broken stones, etc., there are no limits, as long as your performance is exciting enough to impress the judges, we will let you advance Is this going to be a bigger audience? Will the audience be more acceptable? "

Teacher He suddenly realized: "Summer Sweetheart" only selected online female anchors. There were too few audiences focusing on young male audiences, and the audience was not large, so its word of mouth was not good. "China Talent Show" can focus on Grassroots players take surprise, strange, mysterious, and strange performances as their highlights, and by the way they are supplemented by their inspirational stories, which is exactly in line with the preferences of traditional audiences! "

Yang An applauded: "Yes! Let ’s talk about another thing. Apart from Ning Dao, everyone here is a TV person. Since ten years ago, Radio and Television has issued Order No. 54 to broadcast the traditional" broadcast " The scope of the 'Television' has been expanded, and relevant content of the 'Internet' has been added. In simple terms, it is the slogan of 'Taiwan Network Interactive!' "

The interaction between Taiwan and the Internet is an important idea that television stations seek to change in the Internet era, adapt to the trend of the times, grasp the pulse of the times, and keep pace with the times.

But in the past ten years, it has not been done well, just an empty slogan.

From top to bottom, there is no effective framework at the national level. There are no perfect regulations, no reliable guarantees, and the grass-roots and independent production companies of TV stations do not like things that are too trendy. The audience is waiting to see, which causes younger viewers to watch less and less, old viewers are tired, a vicious circle, and the speed of the audience is accelerated.

In addition, the radio and television especially likes to frequently intervene in unsightly affairs, especially the Internet, and sweeps it every three minutes. It is also the same for TV stations, no broadcasts, no South Korea. One day, the leader ’s brain was cramped, saying "No goddess idol "These words" caused the following chickens to jump and jump, and "Fantasia of Gods" inexplicably changed to "Fantasia of Men". This urine has always existed. Where can TV stations dare to contact the Internet with great fanfare?

Speaking of the interaction between Taiwan and the Internet, everyone was angry and scolded.

Yang An said, "I only admire it for" Summer Sweetheart ". It dares to make changes and breakthroughs in the traditional TV model. It is a new exploration. We can try this and use it in the" China Talent Show " "Top. Teacher He, do you have confidence in this show? Do you want to try it?"

Teacher He was a little nervous: "Let me try to strengthen the interaction between Taiwan and the Internet on" China Talent Show "?"

Yang An nodded: "Yes, as for how to get it, I let Ning Dao help you to use your brains and see your abilities! The big frame in your hand has been written, and you continue to refine the other content. Strive to officially start after the Spring Festival next year and start broadcasting in April and May. "

Teacher He promised to come down seriously. It is half a year from now. Such a large project cannot be prepared in a day or two. He decided to work hard to make this program as a vote to join the Yang An Department.

This planning plan is now in the hands of Ning Hao. Teacher He will spend three days returning to Xingcheng to hand over work and pack luggage. He may live in Hongfeng for many years to fight for his dream.

...

Although a lot has happened this week, the TV industry is really colorful and overwhelming.

Enron's homepage was attacked, hackers were arrested, the producer of "Flowers and Teenagers" was fired by Huang Mang TV, He Jiong resigned, the two parties got together and separated, and various headlines were played every day without replay, some people were tired .

But everyone didn't forget one thing. There was another blockbuster show "Fantasia Boys" on Blue Ocean TV that was not shown, and this show attracted much attention because of Yang An's joining.

At 9:15 on Thursday morning, Xiong Hao, deputy director of Ziyu Satellite TV, checked in to work and hurried to the science and education electrical conference room on the stage. He was late because he had to wait for an important document, as long as he did n’t Just delay the meeting.

Zijing TV is going to hold a special and important observation meeting this morning. Xiong Hao is the host of the meeting, and all the visitors who are visiting the Shanghai-Shanghai-Guangwen Group are related to TV program production. All are senior producers. people.

Xiong Hao carried a laptop and briefcase and came in. The director and the director of the production center have arrived, and he is talking with a leader, Qi Director of the Guangwen Propaganda Department.

"Lao Xiong, come and come, we just talk about the content of the Taiwan Network interaction, you come and introduce to Director Qi."

The director waved and greeted Xiong Hao.

Xiong Hao put down his things, shook hands with Director Qi, and said with a smile: "Taiwan network interaction? This topic is a big one. Everyone has talked for more than ten years without any results. How can I start?

Director Qi smiled: "Deputy Director Xiong is very polite." Summer Sweetheart "is not an excellent example of the interaction between our TV station and the TV station!"

Xiong Hao blushed oldly: "It turned out that you said this program had a ratings of 1.4%. It was really terrible. There was a scold on the Internet. We plan to stop broadcasting after the first season."

Director Qi advised: "Don't say that, the emergence of new things will always cause controversy. You say that there is a lot of scolding on the Internet, I don't think so, because there are many praises on the Internet. Traditional audiences have not yet accepted this approach. After another year or two, as more and more live variety shows appear, everyone's perspective will gradually change and become support! "

Xiong Hao is hard to say anything. Who can say the future?

He finished the season of "Summer Sweet" with a curse, and he was almost sprayed into a dog on the Internet. Would he still be stupid to continue doing it in the second and third seasons? He suffered a few years of infamy, corrected the audience's point of view, and then made other shows cheaper? Think beautiful! Sure enough, Yang An did not involve in the variety of types, they were all mine, and a little carelessness killed them!

The director told him not to speak, and prompted: "Director Qi is studying the status of the live broadcast industry. We are the first domestic television station to be exposed to live broadcast. He also hopes that you can continue to explore the connection between the television station and the network. From the perspective of the television station, Discovering loopholes and deficiencies in the live broadcast industry, radio and television may launch a regulatory policy on the live broadcast industry next year. "

Xiong Hao's first reaction was to tremble: "It happened, the radio and television black hand stretched out again."

However, the friends of the dead did not die, the radio and television had to manage the live webcast, and whoever loved them, Xiong Hao immediately stated: "No problem, of course I know everything and can't stop talking."

After half an hour, everyone arrived, at 9:45, the meeting started on time.

The director presided over the meeting and said, "Today everyone is invited to come to this observation meeting, mainly for the show" The Boys in Hua Yang "broadcast by Blue Ocean Satellite TV last night. Have you watched it last night?"

Raised three hands below, one of them was Xiong Hao.

The director said: "It doesn't matter if you haven't seen it. Today, listen to the explanation from Director Xiong. Everyone can see more with purpose. You can find more things. Old bear, I'll leave it to you."

Xiong Hao first stood up, bowed to thank him, and then sat down: "Thank you all for your busy schedule to participate in the observation show and to provide suggestions for our new variety show on Ziyu TV. As we all know, this year, many domestic TV stations' outdoor star reality shows There are endless programs. Eighteen programs have been launched in half a year. There have been blowouts on reality shows. However, the quality of these programs has been uneven. After being broadcast in a quarter, only 30% of the profits were made. Other programs almost ended their lives at a loss. "

Today, these think tanks are invited to watch Yang An's variety shows and find a way out that matches the characteristics of Ziyu TV.

Xiong Hao continued to introduce: "Last week, Yang An ’s" Fantasia of Flowers "premiered 2.6% of ratings, and two days later, Huang Mang Satellite TV's brilliant" Flowers and Teenagers "aired, with ratings of 1.83%. He was dismissed afterwards. It is said that he used black means to deal with Yang An and was arrested by the police. However, it is unknown whether they have made a deal on both sides. This topic is outside the scope of today's discussion. "

There was no discussion, but everyone was laughing.

How can such a big thing be hidden from everyone? Many people in the circle guessed it, but they didn't tear their skins publicly. Besides, the worse the Huangmang TV was, the worse it was for them. smile!

"Okay, they die for themselves, no wonder others, let's just take it!"

The director took control of the situation and motioned for Xiong Hao to continue.

Xiong Hao opened a PPT, pointed at the projection screen with a laser and said, "This is a time-sharing chart of the ratings of the two programs. You can see that Yang An's" Sisters over Flowers "is a linear upward trend. "Juvenile" is a linear decline. Regarding this point, we have concluded that after each program of Yang An is broadcast, there will be a steady upward trend, and many other television programs of the same type have great fluctuations. I A deliberate summary of a report ... "

There are countless TV people who study Yang An's programs every year. Xiong Hao is a senior expert, and he is very familiar with Yang An. His opinions are more in-depth and pierce the core than ordinary people.

The elites present listened carefully, and nodded secretly all the time. Xiong Hao talked about ideas.

After half an hour, Xiong Hao stopped and operated the computer: "Look at last night's" Fantastic Men's Team ", I hope you can take a few points I just summarized, look at it, and propose improvement plans! "