The Pioneer of the Rebirth Era

Will "Happy Boy" catch on?

This is undoubtedly an unquestionable question, and it will definitely catch fire, and it will be a big fire. As long as the organizer, that is, he himself does not commit suicide. Basically, it is a certainty that this show will become popular.

So it is really unreasonable not to take a gamble even knowing the hole cards. The only thing Yang Dongxu is not sure about is how popular a show that is sure to be popular can be. For example, whether the ratings are 10% or 15% is a bit uncertain.

However, he thinks that advertisers should have no objection to the plan of finding the average value of the popular American TV series as the bottom line, and if it exceeds one percentage point, the advertising fee will be increased by 10%. Because under normal circumstances, you can't buy 1% of the ratings with the same money.

The results of the meeting are naturally based on Yang Dongxu's opinion. Who made him the largest shareholder in the first season?

So when the audition was going on like a bad job, the talk about the advertising agency was a hot topic. In the end, the sports brand Nike became the general title sponsor of the first season of Happy Boys with the highest price of 15 million US dollars, and accepted a 7% bottom line, and the advertising fee increased by 10% for every point higher in the ratings. agreement.

Is the 7% yield difficult to achieve? After 2010, when all kinds of video sites and various entertainment activities filled all the spare time of human beings, this rating would not be so easy to achieve. After all, the people who watched TV every day at that time, except for the older generation, probably young people It is rare to watch it carefully several times a year.

But it is really not high now, even if the construction of the US information high speed has been initially completed and the Internet has begun to become popular in the United States. Only good programs or TV dramas can basically have an audience rating of over 5%.

Although it is not as exaggerated as the 60% or even higher ratings of a certain domestic phenomenon-level TV series. But it is very real and stable, but because there are many kinds of entertainment activities here, you don't have to choose to watch TV. Therefore, the ratings want to be 7%, unless it is some better programs.

So when the bottom line was set at 7%, the representatives of the four major record companies disagreed, but because Yang Dongxu accounted for the bulk of the income, he insisted on agreeing with the other four and had to choose to shut up.

And Yang Dongxu only agreed, no doubt because he felt that such a good program, although it could not reach the ratings of 70% or 80% in the United States, at least 10% of the ratings were the bottom line, and it might not even be a hit. Up to 20% are possible. Double the advertising fee and halve the advertising fee, this choice is not too easy.

Yang Dongxu personally sat in the town, and Dongxu Technology provided the best audio equipment to meet the requirements of the popular variety show standards in the future. Then spend money and shoot with Hollywood movie-level luxury.

Since the birth of the top 64 after the audition, the ratings of the "Happy Boys" talent show have been singing all the way. I originally thought that the price was higher than the TV station, or the advertiser. After the broadcast of the birth of the top 64 in the first season of the first season, everyone's hearts were put back in their stomachs, knowing that this time the bet was safe.

And Yang Dongxu was almost exhausted. After many years, director Xiaoxu picked up the microphone of the chief director again and shot on the spot in person. During the whole shooting process, even the Hollywood shooting team felt that this young director was too demanding. It’s high, but a shot requires reshoots, and more than a dozen cameras are shot together at the same time. After shooting, the editor cried because they needed to select the parts that Yang Dongxu was satisfied with from the dozen shots and then edit them into Together.

Such fussy shooting requirements, and a lot of meticulous work. When the first episode was aired, the ratings directly reached 5.3%. Although it was the peak without appearing on the stage, it also reached a high level.

A total of 4 episodes were filmed for the top 64. There are 16 contestants in the first level. The winners of two pairs will advance to the losers and they will be eliminated directly. Yang Dongxu controls the program time to about 90 minutes, which is one and a half hours, which is equivalent to a movie.

The rhythm is as tight as possible, coupled with the tasteful comments that often hit the nail on the head, it can be said that there is no urine point throughout the whole process. As long as you want to lock in the TV station of this program, few people will change the channel midway.

One episode on a Monday, one month in a row, "Happy Boys" has been soaring all the way. The ratings of the last episode directly passed the 10% mark, and the average ratings came to 6.8%, which is only 0.2 points away from the 7% ratings of the gambling contract. percentage point.

Everyone knows that breaking through this 0.2 percentage point is only a matter of time. When everyone was predicting whether this program would achieve an incredible ratings, the top 32 competition was held as scheduled.

Compared with the editing used by the top 64 contestants on stage for the first time to ensure the viewing effect, all programs from the top 32 will be shown in the form of live broadcast.

A large-scale live variety show definitely exists in this era, and it is also a very good gimmick. So after a month of brewing, the popularity of the show suddenly broke out in the third week of the second month, and the ratings directly reached an astonishing high of 16%.

And as the competition progressed, the top sixteen will determine the top eight, and then the top eight will determine the top four. Under the secret promotion of the record company, more or less began to have their own support groups and their own fans.

Major entertainment newspapers also reported on it one after another, and the headlines alone made it no less than three times. In this way, "Happy Boys" became completely popular, and the rookies who entered the top 16 also followed everyone. In less than two months, 16 newcomers were selected. The star-making ability of "Happy Boys" is the same as the ability to attract money. People are dumbfounded.

When the "Happy Boys" competition was going on smoothly, there were no accidents in the three consecutive live broadcasts. Yang Dongxu finally breathed a sigh of relief. A lot of work began to be handed over to the team below. He only cared about the shooting effect and process planning. This gave him some time to rest after being busy for more than a month.

At the end of the live broadcast again on the weekend night, Yang Dongxu and the staff worked hard to pack up things, and suddenly walked in front of him alone.

"Hey, Brother Chen Long, why did you come here?" Seeing the familiar face of the short and short man in front of him, Yang Dongxu stepped forward with surprise and hugged him.

"Come to promote the movie." Chen Long said with a smile: "I heard that the program you produced is very popular in the United States, it's amazing."

After speaking, Chen Long gave a thumbs up. Although Hong Kong and Taiwan movies are very popular in Asia now. But as early as the 1980s, the Hong Kong and Taiwan stars who supported Hollywood on the other side of the ocean had no status in Hollywood.

Chen Long is undoubtedly one of the Hong Kong and Taiwan stars who wanted to enter the Hollywood market very early, but the effect has not been very satisfactory. It wasn't until 1995 that he opened the American market with "Red Fan District", but even so, his status in Hollywood is still not very high. Even if he is the best one among all the Asian stars who have entered Hollywood, whether it is now or in the future.

In his previous life, Yang Dongxu read some news on the Internet about the failure of Asian stars to enter Hollywood. There is a sentence that sums it up well. In a Hollywood market dominated by whites, it is almost an unspoken rule that it is difficult for a yellow person or even a black person to get a good role.

Generally, the roles given to yellow people or black people are either small characters, or evil or violent villains. For example, the stars and women who came to Hollywood in the future are okay, but the men basically start as villains, including Jet Li and Chow Yun-fat.

Yang Dongxu had a deep understanding of this when he was filming "Happy Boy" before. At the beginning, when the Hollywood film crew heard his shooting requirements, they were perfunctory, and finally he severely punished him several times before they calmed down. . But he is honest on the surface and still looks down on him in his heart.

Later, the ratings of "Happy Boy" rose steadily, and these talents shut their mouths. There is also audio equipment. Dongxu Technology now ranks second, and no one dares to say that he is the first.

The audio equipment in the top recording studios of the entire European and American record companies is produced by Tunghsu Technology. As a result, when the stage was set up on the spot, when they heard that the equipment was shipped from the mainland, the staff pouted and felt that it was too backward.

After trying the sound quality effect, I was obviously surprised. But I don't want to admit my ignorance, and I keep asking if this is a Korean product or a Japanese product. In their impression, they still have a little impression of the products of these two countries, which is not bad. China. Are they still at war now?

"Rush Hour, right?" Yang Dongxu asked with a smile.

He remembered that Heiner had reminded him about this before, after all, Heiner also invested in this movie. It's just that I was too busy to forget this time.

"Yes, are you still busy here? Or, find a place to sit?"

Although he finally opened up the American market with movies, he admires Yang Dongxu who is so hot as soon as he makes a move. After getting off the plane, he ran to find Yang Dongxu without even closing the jet lag.

In fact, it's not just his admiration. With the variety show "Happy Boy", "Xiao Xu", who is also well-known in Europe and the United States, has now risen to a higher level in the mainland and has become the only one in the mainland. .

A good man is a good man. If Ze Yi doesn't make a move, he will definitely be a blockbuster once he makes a move. This made people who had gloated and said strange things about Haina's poor development overseas, completely shut their mouths this time. And my heart became even more sour, and I yelled to the sky enviously why it wasn't me.

"It's okay, the basic preparations for tomorrow have been completed, and the live broadcast will be done tomorrow, just pack up some trivial things. What do you want to eat? I invite you." Yang Dongxu greeted the on-site management staff and took his own Clothes and Chen Long went out together.

"I'm not very hungry just after getting off the plane. I'll eat something with you if you want to eat." Although Chen Long and Yang Dongxu didn't have much interaction in China, as a superstar in the Hong Kong film industry, he has a relationship with Haina. very good. There are quite a few films that have specifically sought investment from Heiner, so the relationship between the two of them can be considered familiar after several times.