“CCTV, how can it be CCTV, I thought I could only sell it to Beijing TV…”

Along the way, director Shang Jing was a little overjoyed.

Of course, he has a relationship with CCTV, after all, “The Story of the Cooking Class” has caused a lot of impact.

But a friend saw the sample and directly persuaded him to dismiss the idea.

“The Legend of Wulin”, a comedy full of various Internet phrases and popular memes, still seems too alternative in this era.

Li Huai smiled and did not speak.

In the previous life, “The Legend of Wulin” was also broadcast on CCTV eight in 06, I don’t know what twists and turns it went through, but now it still enters the sight of CCTV with Liu Zheng’s efforts.

You know, broadcasting on CCTV and local stations is completely two concepts.

The later “big pants” had not yet started construction at this time, so the two took a car straight to Fuxing Road in the HD area.

Liu Zheng was already waiting at the door, and after seeing the two, he quickly walked up and pulled them to a secluded place, his face very serious.

“Now that the above is organizing the viewing of the film, I have found some people, but I am not very sure.”

“Remember, if you are seen, people say as much as they want, even if they lose money, as long as they are on CCTV, it is a victory, and we make a profit by selling the second round.”

Li Huai and director Shang Jing glanced at each other and nodded solemnly.

The three entered the building and came to a waiting room, where a group of people was already waiting.

“Yo, Director Xu, Producer Zhang, are you here too?” Li Huaidang greeted with a smile first.

This is the crew of “Little Soldier Zhang Ga”, and he met each other when he went to find Mo Xiaobei’s actor. This is a

production unit called Yarun, which may not sound famous, but it is a joint venture between Central Asia Advertising and Hairun Film and Television.

are giants in their respective industries.

It is worth mentioning that at that time, the crew not only saw Brother Gazi, who would become a muscle man in the future, but also was surprised to find that it was Zhang Yishan who played the thin man with glasses.

Both sides greeted each other with friendly pleasantries on the surface, but in fact they both raised their vigilance, after all, they were already competitors when they came here at the same time.

CCTV purchases certain TV series every year with certain indicators, of which 10% are customized dramas, while the rest will follow a set of procurement standards.

Even if both sides are successfully selected, there is competition in broadcast time, after all, it will affect the later publicity and the second round of sales. The two sides were pulling

some gossip without salt, and before they knew it, two or three hours had passed.

In the viewing room inside, there has been a fierce debate.

The director of the purchase of the film, surnamed Zhang, just landed shortly after entering the squad room, and it is said that he is generally trembling in this key position that is popular with people, but he is young and wants to make a career.

“Well, “Little Soldier Zhang Ga” basically has no problem to pass, let’s discuss “The Legend of Martial Arts” again.”

As soon as his words fell, a middle-aged man with glasses shook his head and said: “I don’t agree to buy this film, not to mention that its cast and director don’t have a big name, even the subject matter.” To tell you the truth, what kind of stuff is filmed!

“Deputy Director Liu, I don’t agree with your point of view.”

A slightly younger woman said with a smile: “This film is very interesting, not only close to the current hot spots, but also full of irony about the current flood of martial arts films.” It should be popular with young people. More

than a few of them came to watch the film, and others also spoke one after another, arguing for reason.

Director Zhang frowned and did not speak, he found a strange situation: everyone who opposed it was a more senior and older person. And young people generally like it.

“Don’t fight yet.”

Director Zhang interrupted everyone’s words, “Xiao Zhao, go and call a few more young people to see their reaction.”

After another round of watching the film, the newly called young people generally praised.

The situation is clear at a glance, “Wulin Gaiden” is very marketable among young people, but the traditionalists do not look at it.

The two sides fought fiercely, until Deputy Director Liu raised a question: If this film is broadcast, will it affect the image of CCTV, thus causing criticism? Director

Zhang was a little hesitant, to be honest, he wanted to take this risk, but Deputy Director Liu’s words were not unreasonable.

At this moment, a middle-aged man sitting below who had been silent spoke, “I think you can give it a try, being liked by young people means that advertising has potential, after all, we still have to pursue certain economic benefits.”

This is Director Shen of the future advertising company, as a wholly-owned advertising company of CCTV, almost all advertising auctions are in charge of them, and the words spoken are obviously not light.

Deputy Director Liu snorted coldly, “Then what if it fails, the ratings will take up too much time if they don’t meet the standard.” Don’t forget, this film has 85 episodes!

Director Zhang was lost in thought, thinking of the upcoming new building and the long-rumored restructuring.

He is not young anymore, and he is wrong to stay put, but if he performs well this year, he may go further.

Now is not the time to be cautious.

“My opinion is: buy!”

……

The team of “Little Soldier Zhang Ga” left happily, and after a while, Liu Zheng also walked into the waiting room with a ruddy face.

“It was successful, CCTV decided to buy it, and in June it was broadcast in CCTV’s eight sets of prime time, and they quoted a price of 15 million.”

Li Huai and director Shang Jing glanced at each other, both with surprise. One set didn’t

think at all, basically some formal dramas and historical dramas, “The Legend of Wulin” will only be purchased and broadcast in eight sets, but I didn’t expect it to be arranged in prime time.

Generally, primetime dramas CCTV generally give 500,000 per episode, and they have too many episodes, with an average of less than 200,000.

But this drama only invested 3 million, and the profit has already doubled several times.

Director Shang Jing finally breathed a sigh of relief and looked at the two with emotion, “Two, fortunately, you trust me, and I didn’t let you lose money.”

“Where…”

Liu Zheng held Shang Jing’s hand and patted him on the shoulder, “Director Shang, I have a very good time with you, and I hope to have the opportunity to cooperate next time.”

Li Huai smiled, “Don’t talk nonsense, call all the main creators to celebrate the banquet at the Royal Palace Hotel tonight.”

“Oh, the iron rooster plucked its feathers.”

“Brother Liu, am I that person…”

“Let me think… Hey, I haven’t seen you kid generous…” That night, all the

main creators of “Wulin Gaiden”, except for Yu Xiucai, could not come to Shanghai, and all the other leading actors gathered.

This crew has a relaxed atmosphere, plus today’s good news, one by one is even more noisy.

Yan Ni raised his glass and grinned: “That, Boss Xiao Li, Wishing you prosperity, do you have to seal us a red envelope.”

Li Huai smiled, “Yes, yes, 50,000 per person.” Don’t be too little, after all, you are all going to be on fire.

Yan Ni laughed out loud, got up and spun around, “Yuanyuan, you have to keep an eye on your boyfriend, open your eyes and say nonsense, my face, my body, is it a person who can fire?”

Everyone joked in unison, “Fire, fire!”

Yan Ni was so happy that he couldn’t stand upright,

“Forehead drop God…”

After signing the contract with CCTV, it seemed to be idle all of a sudden.

Approaching the May Day holiday, Liu Zheng, who had been busy for most of the year, went to the United States to visit his family, while Li Huai took the leprechaun on a plane to Yun Province.

The first is tourism, and the other is to visit the crew of Mr. Cao Baoping.

On the plane, the leprechaun listened to the song boredly, and she was recently fascinated by Lin Junjie’s new “Jiangnan”, which has been playing on a loop.

Li Huai, on the other hand, flipped through the newspaper boredly. “The crew of “Wuji”

is open for the first time, watch the reporter unveil the mystery for you…” ”

The preliminary selection of the derivative novel of “Wuji” is over, and director Kaige likes the young writer Guo Xiaosi…” ”

All game manufacturers gathered in Beijing to compete for the right to adapt the game of “Infinity”…”

Only by participating in it can we know how big a chess game China Film has played, and it is completely developed according to the business model of Hollywood blockbusters.

All of Hollywood’s major movie magazines ran covers for two weeks in a row, and the Cannes Film Festival was also a cult hype.

The advertising cost of CCTV alone in China exceeds 18 million, from the Internet to local stations, as well as various print media, and the means of publicity are pervasive.

Will the film lose money?

Of course not!

Just say that Konka color TV sold 30 million in order to bundle sales, the box office will definitely be able to return the cost, and overseas guaranteed sales have also sold a lot.

Not to mention a series of later developments, involving games, anime, novels, theme parks…

Zhongying completely exerted his strength to eat milk this time.

Li Huai suddenly had a hunch that with his intervention this time, if the reputation did not collapse, I was afraid that it would cause a chain reaction, and countless hot money would enter the market in advance.

Is it good or bad?

Li Huai couldn’t judge either.

In fact, director Veuve Clicquot had already called him, hoping that the derivative novel adaptation would be carried out by him, but Li Huai refused on the grounds of busy studies.

It’s not something he wants to get.

But Guo Xiaosi, who needs to look up to director Veuve Clicquot at this time, would never have thought that he would be listed as a mentor with director Veuve Clicquot a few years later.

The Chinese film world is really a weird place…


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