The Richest Man Starts From Falling In Love

  Chapter 374 Star making and brainwashing (first more)

  Three o'clock in the afternoon.

  Located in the office of Luming Building, Chu Yao is in a meeting.

  A summary and development planning conference on the first phase of "Star Entrepreneurs".

  Participants included Jiang Lingyun, Cheng Ye's team, the three star entrepreneurs who were shortlisted for this competition, and Xu Yan who was in the audience.

  From the preliminary preparation, project establishment, to the first stage broadcast, replay, and follow-up work, a complete process.

  Strictly speaking, this project is where Chu Yao spends the most time.

  Others, neither can I.

  At this moment.

  On the big screen, as the chief producer of the show, Cheng Ye is giving a speech.

   "I will report to you, after the first recording of the program, to the present, the development of our program and the candidates."

  One by one PPT began to be presented.

"As of nine o'clock last night, the program was online for seven days. The three major platforms have been viewed 93 million times on the entire network, and the popularity of Weibo topics has exceeded 530 million. The secondary creations, articles, and short videos derived from other media channels on the entire network have exceeded Twenty thousand."

  "Three entrepreneurs..."

  "Shi Jian, the total number of fans on the entire network has increased by 420W."

   "Li Jiajia, 680W, what is pleasantly surprised is that within seven days, the number of orders generated by new fans reached 3,200, the per capita payment amount was 998, and the business income skyrocketed."

   "Wu Hua, the fan growth is 200W, the conversion rate is extremely high, the number of APP downloads and the number of registered members exceeds 150W, and more than 60% will remain in seven days."

   "Even the eliminated candidates have expanded their business scale to varying degrees. Recently, some people have been asking me whether I can still participate in the second period if I failed in the first period."

  Speaking of these, Cheng Ye's tone was inevitably a little excited.

  In all fairness, this kind of result is already considered good and cannot be better, it is almost a business miracle.

  He guessed that this model is very novel and would be very eye-catching, but he did not expect that the conversion rate would be so high.

  I have been reviewing this matter this week, summing up experience, but also summing up some insights.

  There are three reasons.

  First, the format and content of the program are very new, the first in the country, and a blank market area.

  Second, the stories of the three entrepreneurs are indeed very eye-catching, attract attention, and naturally have the genes for transmission.

Third, use variety shows to do "fan marketing" and "corporate marketing". The content of the program is advertising, which produces a very strong advertising effect. Compared with other advertising forms such as live broadcast, advertising, and naming, it is completely To be higher by one or even several dimensions is a dimensionality reduction blow.

  When other companies advertise, they first have programs and then marketing.

  These three are equivalent to tailor-made, and the content itself is marketing.

  ……

  The digitized report is very intuitive. Chu Yao nodded and looked at the chart on the big screen blankly.

  The eyes of everyone in the conference room are focused on his face.

Poker face?

  Have no joy at all?

   Really makes people a little...not clear and worried.

   "The heat is not enough."

After being silent for at least one minute, Chu Yao slowly spoke, "Considering the cold start, the company's marketing expenses on Weibo alone exceeded 15 million. From the surface economic account, it is still a loss. Yes. Of course, I don’t care about spending money, but the effect should be better."

   "Let me make some suggestions."

"First, you have to tear it up. Cheng Ye, you have to artificially create a tense atmosphere of choosing one from three to make fans anxious. The three of you are set to be the masters, attack each other and compete with each other. Have you watched the talent show? pass?"

"Second, you have to be spared and you have to find more exposure. I can give you blood transfusions, and you have to find a way to make blood. Let me introduce, Mr. Xu, the boss of an organization, I also have a stake. You can do it after the meeting. Contact with Mr. Xu to choose a suitable online celebrity contract to form a one-stop service."

  "Third, Cheng Ye, on your side, you need to equip you with a dedicated investment expert who is proficient in business. Mr. Jiang, go find a candidate."

"fourth……"

  Chu Yao said a lot.

  I feel that I am getting closer and closer to the blueprint of my ideal.

  This is a solid trinity structure.

  Capital, products, marketing.

  Taking “start-ups” and “entrepreneurs” as products, capital-driven, marketing packaging, like an assembly line, continuously spawning new “explosive models”.

  In essence, it is no different from venture capital institutions.

  But in terms of form, it is much better than venture capital institutions.

  Venture investment is equivalent to buying a child, regardless of whether it is raised, or even a track. Companies with similar attributes invest together to raise a gu.

  As for myself, it is both buying and raising, and it is still a cooperative raising. The cost will be high, but the corresponding right to speak will also be large, and the rate of return after incubation will naturally be high.

   "By the way, there is the second phase of the selection of candidates to speed up the progress, and your team has to expand, right?"

   "Next, we will follow up with all three of them."

  "The account still has to continue to operate."

  ……

   Chu Yao's single-word speech, simple and rude, and very powerful.

  Everyone took their own notes, looked up at people, obedient, and bowed their heads to write and write.

  Now for this young and rich boss, everyone is very convinced, even a little admired.

  No it.

  Because of following him, I really enjoyed the sweetness and saw the hope of long-term development.

   talked for about half an hour, almost finished talking about the points he thought of, Chu Yao coughed twice, cleared his throat, and took a sip from the water glass.

   "After I have finished speaking, are there any questions?"

   Sweep your eyes around.

   "Yes, I have a question, I would like to ask the senior."

  Li Jiajia, who is in the **** industry, raised his hand and stood up, looked at Chu Yao, and asked the first question.

  Chu Yao glanced at her and reminded faintly: "Don't call me senior, just call me by name."

  Li Jiajia's face turned red, and she apologized immediately: "Excuse me, Mr. Chu, I am mainly in trouble. I want you to give me some suggestions."

   "Let's talk."

   "Well... I was violently attacked by the Internet. Many black people scolded me in the comment area. A girl did this. It's not that I haven't experienced anything like this before, but now it's getting hot and the pressure is getting more and more serious."

   "I know I should go on, do my own thing, just ignore them, but I still can't help thinking about it, so I want to draw some motivation from you."

  Li Jiajia said softly.

  There is an energy field between people~www.wuxiahere.com~ Generally speaking, the higher the status and the more wealth, the stronger the energy field.

  People with weak energy field often need to drink chicken soup and beat chicken blood.

  "You need to have feelings when you start a business. Now you feel that you are under a lot of pressure. It is because you feel that you are doing business, making money, and selling things that are obscure with pornography. This is not decent."

"You have to transform your mind. Think about how many single populations are there currently in our country? You are helping them solve their basic physiological needs, and at the same time, you are helping society to reduce crime rates. If your product can make a single young woman , To avoid being raped, then you are already worthless. As for the economic benefits, it is just that you collect what you deserve in this matter."

"Secondly, you have to have a vision and plan for the future. Some companies in film and television dramas, and even now, have launched perfect robots for men and women. Although they are limited by cost and production capacity, they cannot be inclusive, but you can take this as yours. The direction of future development will continue to iterate and improve the technological content of products from generation to generation."

   "Enlarge the pattern a little, and if the pattern is bigger, the mind will naturally become broader."

  ……

  ……

  (End of this chapter)