The Richest Man Yang Fei

After the shampoo and shower gel at the press conference were snapped up, citizens flooded into the 666 supermarket and "ransacked" the stock on the supermarket containers.

Sufficient preparation and momentum in the early stage, Yang Yuying's star effect, clean white brand and the accumulated reputation of Meili Daily Chemical Factory, made Meisi shampoo and cleansing body wash immediately popular with consumers.

Citizens who did not grab the promotional products protested at the scene. You said that there is no cap. Why do you want to restrict sales?

Yang Fei urgently transferred 50 tons of cargo to come for emergency.

Fortunately, the factory was opened in Beijing and shipped quickly.

Fifty tons of freight arrived at the scene, it was noon, Yang Fei found that there were more people at the scene than when the press conference was held in the morning.

After buying the promotional products, many people went home and pulled all the neighbors in the yard and alley.

The panic buying craze once paralyzed the on-site sales of beautiful daily chemicals!

Even if Yang Fei is prepared, how can he want it? The citizens have such a fanatical enthusiasm, and there is such a strong demand and purchasing power!

He wanted to tell everyone: This is just a small promotion, and it won’t be sold anymore. What are you doing in such a hurry?

People love to join in the fun so much.

Seeing that everyone is rushing to buy, people who did not want to buy will also pay out to buy a bottle, for fear of missing the "biggest offer in history" and "the greatest shampoo product".

The citizens who bought a bottle of shampoo or shower gel saw that others had bought three or five bottles, so they began to regret whether they had bought less, and would they not be able to buy such cheap things in the future? So they continued to line up and started a new round of purchases.

The smell of wine is also afraid of the deep alleys, the products are well done, and the publicity must be well done!

Looking at this lively shopping scene, Yang Fei mobilized most of the security guards in the mall to maintain order, for fear of a crowded stampede accident.

After the press conference, the college student debate and talent show officially opened.

Because it was the first day, in order to attract the citizens, Yang Fei specially arranged the most exciting song and dance program today, which is equivalent to a celebration.

Usually, Yang Fei holds a new product launch conference and opening ceremony, which costs hundreds of thousands.

The total cost of holding these two competitions is only hundreds of thousands, but the heat can last for a few months!

"Mr. Yang, congratulations, the product is very popular!" Yang Yuying stood beside Yang Fei and smiled happily, "It must be a big hit."

Yang Fei smiled slightly: "Thank you, your pure and elegant long hair image is deeply rooted in the hearts of the people. People believe in you, that's why they believe in our products."

Yang Yuying gently covered her mouth and smiled: "How can I have such a big influence? Your product is better. I have been trying your shampoo for this period of time. I think it is not inferior to P&G's products."

Yang Fei said: "It seems that our products are not good enough, because if they are good enough, you will say that our products are better than P&G, not that they are not worse."

Yang Yuying smiled beautifully: "Mr. Yang, you are too good at talking, I can't tell you."

Yang Fei said, "There will be a celebration banquet tonight, Miss Yang must attend."

Yang Yuying said: "I am now your contract artist, you are my boss, you ask me to participate, of course I want to participate."

She looked at the performance on the stage and said, "These are college students? The performance is really good. Unfortunately, only college students can participate. Wouldn't it be better if people from all over the country could come to participate? Actually, there are many talents in the private sector. They are very hardworking and talented, but they lack an opportunity and a platform to shine, and they can only be unknown."

Yang Fei said, "It's rare that you have such a mind and idea."

Yang Yuying slapped her hair tossed by the wind: "I also came from grassroots. If it weren't for my good opportunities, I might just be a working girl in a certain factory."

Yang Fei said: "Huayi Company needs artists. I am planning to prepare a national artiste and singer contest. Or, would I invite you to be the general judge?"

Yang Yuying pointed to her nose: "Me? Of course, when will it be held?"

Yang Fei said, "This is not something you can do if you want to, you have to get approval from the relevant department."

He just saved such an idea, but was not in a hurry to implement it.

There is still some way to go before the nation’s national entertainment. Only when everyone’s mindset changes and holding such an event can it be logical, otherwise it will only lead to criticism and exclusion.

Yang Yuying said: "Give the grassroots a stage, and they will give you a surprise."

Yang Fei said: "As long as you can choose another singer like you, it will be successful."

Beautiful Daily Chemical released a new product with a high profile and announced its entry into the shampoo and shower gel field.

The shampoo field has always been the base of Procter & Gamble.

Over the past 180 years, P&G has carefully constructed barriers to competition between traditional media and hypermarkets. It is as indestructible as the "Machino Line of Defense", and few people dare to attack it.

In the era of mass marketing, Procter & Gamble cut off the challenger's upward channel by establishing a monopoly in the media and stores.

The beautiful new products of daily chemicals have built a beautiful new world!

If you want to enter the shampoo market, you have to face a strong competitor-Procter & Gamble.

The panic buying on the day of the press conference did not make Yang Fei confused.

He deeply knows that the real sales battle is after the press conference.

In the previous battle for the washing powder market, P&G lost to Meili Daily Chemical.

But it does not mean that Yang Fei has defeated Procter & Gamble.

Even in the detergent market, P&G still has a place relying on its powerful marketing methods and brand influence.

Now, let us review the development history of the domestic shampoo market!

In terms of shampoo products, domestic budding brands such as Mengsi, Fenghua, and Megajing have brought Chinese people out of the history of washing their hair with soap. However, the brands at this time are still very immature, and for a long time.

However, domestic products are basically single low-priced, low-grade products, and the so-called brand is only the name of a product or enterprise, which cannot meet the needs of the people's living consumption level that has been greatly improved.

In the late 1980s, joint-venture brands entered the country, and soon became a dominance of the world.

With the entry of international brands such as Procter & Gamble, Unilever, and German Wella as the main feature, the almost blank mid-to-high-end market in China has rapidly expanded, and my country's shampoo has begun to have a real brand ~www.wuxiahere.com~shampoo market It has also matured from this, and at the same time, domestic brands have begun to shrink, and Meganet has been incorporated by American SC Johnson.

In August 1988, the Procter & Gamble (P&G) Group of the United States invested 10 million US dollars in the first phase to establish Huacheng Procter & Gamble Co., Ltd. The Head & Shoulders shampoo, which was launched that year, "Dandruff is gone without a trace, and hair is more outstanding", although the price is more than 4 times that of domestic shampoos, its high-quality image, novel packaging and unprecedented domestic advertising campaigns , Quickly caught the hearts of consumers, and in 1989 sales exceeded 100 million yuan.

In 1990, P&G launched two shampoo brands, "Rejoice" and "Pantene". Moreover, each brand has extended 4 to 6 varieties, so that the Chinese people who are used to a single variety of shampoo have the space to choose calmly.

In addition, the global daily chemical giant Unilever's Lux and Sunsilk, and the Japanese Kao Shifen, with their strong strength, also followed the three Musketeers to occupy a place.

When Yang Fei released Mesi shampoo in a high-profile manner, P&G's executives were already eyeing this former opponent.

Can Yang Fei succeed in breaking through P&G's impregnable "Machino Line of Defense" and successfully sell its products to consumers?