The Richest Man Yang Fei

Yang Fei really wasn't used to such a formal occasion. With a chuckle, Shi Shiran walked to the middle and pressed his hands: "Everyone, please sit down and talk."

Xu Hui asked everyone to sit down, and said to Yang Fei: "Originally, we should all meet you at the door, but what I mean is, it's better not to say anything about the acquisition right now, so I'm not surprised."

Yang Fei understood his intentions, nodded, and said, "I'm here today just to have a look, and at the same time communicate and learn from fellow colleagues. As for whether to buy it or not, it depends on fate."

Xu Hui said: "Please allow me to introduce the history of our factory..."

Yang Fei listened to him patiently for a long time, and also got a general understanding of the past and present of Meifang Shampoo Factory.

"So, you are now mainly doing business exporting to Southeast Asian countries?"

"Yes, in some countries in Southeast Asia, the light industry is still relatively backward. Our shampoo is sold cheaply. In these countries, there are quite a few markets."

Yang Fei has a general understanding of the shampoo market.

Shampoo is also a daily chemical product.

But in general, the consumption of shampoo is not as good as washing powder.

my country is the world's largest shampoo and hair care industry market, and it is also the country with the highest shampoo production and sales in the world.

The production cost of shampoo is low, the sales price is high, and there is a huge profit.

my country's consumer market is about 40 to 50 billion, and the prospects are still very promising.

But it is a pity that the shampoo market in our country has been occupied by foreign brands since it was reformed.

In our country, at the most, there were more than 2,000 shampoo manufacturers, and there were more than 3,000 shampoo brands in the domestic market.

But the truly well-known shampoo brands have already formed several major groups.

As far as Yang Fei knows, the main forces of the three major groups in later generations are all foreign companies:

Among them, the first group is represented by a series of brands under Procter \u0026 Gamble, Unilever, and Sibao Group, such as Rejoice, Pantene, Sassoon, Runyan, Head \u0026 Shoulders, Lux, Sunsilk, and Shulei.

Kao's Shifen, Germany's Henkel's fa, Colgate's Palmolive Beauty Choice and some domestic brands, such as the second group represented by Centennial Conditioner.

Others Haodi, Mingren, Yiranmei, Lafang, Bailisi, Liangzhuang and other emerging brands constitute the third group of three major brand groups.

The top ten shampoo brands by sales are almost all foreign brands, and there is only one overlord, who was once on the list, but later stepped down from the altar in the cruel business war because of the cancer-causing incident.

With the acceleration of domestic economic development, the current consumption upgrade is not only reflected in people's basic necessities of life, but also pays more attention to health and beauty.

Everyone has a desire for beauty, and more and more people are beginning to pay attention to hair care.

Compared with developed countries, the per capita consumption of hair care products in my country is relatively low, and the per capita consumption is less than 10 yuan, which still has great development prospects.

As far as my country's entire shampoo market is concerned, the overall market capacity and oligopoly will not change much in the next two decades.

Procter \u0026 Gamble, Unilever, L'Oreal, Henkel, Beiersdorf and other international giants will still dominate most of the capacity of this market.

The market capacity is certain, if Yang Fei wants to launch Beauty Silk Shampoo, he has to compete for the market from these international giants!

This point, from the first day Yang Fei decided to enter the laundry care industry, he has a clear understanding.

How can we open up the market and sales?

The advertisement is only a promotional effect, and the real arm wrestling is under the screen.

Yang Fei listened to the growth history of the Perfect Fang brand, as if watching a movie about the development of the domestic daily chemical industry.

From starting a business with difficulty, to starting slowly, making great progress, and then ending.

Many companies have finished this drama in just a few years.

It has to be said that it is a miracle that Meifang can persist until now.

And the reason they created this miracle,

it's actually really easy.

Like the previous white washing powder, Meifang is also taking the low-cost route and the rural consumer market.

Xu Hui said: "The rural market is also huge. Moreover, rural people don't recognize the brand when buying shampoo. As long as it is a bottle of shampoo, as long as it is cheap!"

Yang Fei nodded in agreement and said, "However, the main force of future consumption will be young people. More and more young people pay more attention to their appearance and appearance, and their requirements for hair care will also become higher and higher. "

Xu Hui sighed: "Yes, we use the best raw materials to produce the best shampoo, but because the price is too low, it is considered a third-rate shampoo! On the contrary, those brands with expensive prices get It is loved by young people! Hehe, tell me, isn’t this ironic? In fact, shampoos are just packaged differently, and they are all the same if you change the soup or medicine!”

After hearing this, Yang Fei didn't take it seriously, but he couldn't refute it face to face. He just said: "Producing qualified products is a production act, but how to sell products and make money is a business act." Yes. If their products sell well, there must be merits, and we should learn more from their strengths."

Xu Hui said: "That is, that is. Boss Yang is a leader in business operations! We all admire your business management skills."

Yang Fei asked: "Do you have products produced by your factory here? Can I have a look?"

"Yes, yes." Xu Hui ordered the secretary, "Hurry up and bring it here."

The secretary brought a box of washing and care bottles, which were all kinds of products produced by Meifang Factory.

Yang Fei picked them up one by one, from packaging to printing, opened the lid to smell the smell, then poured out the liquid and rubbed it on his hands.

Everyone looked at him blankly.

After reading it, Yang Fei had only one thought: What a pity that Meifang has such a beautiful brand name!

Judging from the outer packaging alone, Meifang is positioned as a third-rate shampoo. It has no aesthetic sense of craftsmanship and design at all, let alone artistic design. To put it bluntly, it is just a plastic bottle filled with some shampoo.

When consumers buy products, the first thing they see is the packaging. Who knows what is inside? Is it good or bad? No one knows, they can only see the outer packaging!

It's like two people going on a blind date. One party says how kind and inner beautiful he is, but he looks like a flower in Zhou Xingchi's movie. He scares people away as soon as they meet. Who has the patience to know what is in your heart? Not beautiful?

Yang Fei’s white laundry detergent is a great success not only because of its unique formula, but also because of its patented appearance design, which is refreshing. Even in supermarkets, dozens of laundry detergents are lined up together, and consumers can scan them at a glance. They can also be attracted by the novel and beautiful packaging of white laundry detergent.

However, Meifang Shampoo acts against human aesthetics.

The packaging of the older generation is not so rustic!

What impressed Yang Fei the most was the well-known coconut tree brand coconut juice in Qionghai. The packaging design is old-fashioned, but it has also been recognized by the market and consumers because of its personality.

Such marketing cases are only isolated and cannot be generalized. Moreover, if you look carefully, the coconut tree brand packaging is actually very attractive and highly recognizable.

But the packaging of Meifang shampoo is really too ordinary.

"Are your products selling well abroad?" Yang Fei couldn't help asking.

Maybe foreigners have different aesthetics? 8)