The Strongest Dad: Signed 100 Million at the Start!

"Then do we have to lower the price too?" Tuantuan frowned slightly.

"Brother, I don't think it's a good idea to lower the price, because the price we set was not high at the beginning. This price is the one we asked the aunts of the inn, and the aunt Yuxin came to the conclusion that everyone affordable price.”

"If we lower our own prices because other children set lower prices, then if other children continue to lower their prices, wouldn't we be very passive and have to lower prices?"

Lele thinks what her sister said makes sense, "Tuantuan, you're right, but if you don't lower the price, others will definitely choose lower-priced errands, so we won't be able to receive orders?"

Tuantuan didn't speak any more, as if there was nothing he could do about it.

For the first time since the two children started their business, they encountered a major crisis.

In the end, Tuantuan decided to ask his parents to see if they had any good ideas.

Su Chen and Yan Bingxue were both in the owner group and discovered this problem during the day.

But it was to be expected for both of them.

Tuantuan and Lele first proposed errand services last week, and they earned more than 1,000 yuan in two days. Once such a profitable industry emerges, other competitors will soon enter. industry.

In addition, there are many children in the community, and parents are also happy to see it, so the appearance of children who are also willing to run errands is something Su Chen and Yan Bingxue have long expected.

Facing the confusion of her son and daughter, Yan Bingxue asked, "Tuantuan, in the market relationship, once a competitor appears, the best way is to show your unique advantages to customers."

"Tuantuan Lele, what do you think is your greatest strength?"

Seeing the two little guys fell into contemplation, Yan Bingxue continued: "Mom thinks that what Tuantuan just said is correct. Under the current situation, if the two of you lower the price to gain an advantage, you will only make yourself appear. In a passive state, it is absolutely impossible for a good manager to gain market share by lowering prices.”

"So the two of you have to think about it, apart from price, what is the biggest advantage you two have among all the competitors."

Tuantuan and Lele began to seriously think about this issue.

Tuantuan took the lead and said, "Mom, I think the advantage of my brother and I is that we both look cute~"

After the little guy finished speaking, his face couldn't help but turn red.

It seems that I feel a little embarrassed to praise myself like this.

Yan Bingxue smiled and said seriously: "This is also one of your advantages. Did you find that? Last week, the customers who received your services and the positive comments posted in the owner group praised the two of you. Very cute, this proves that your appearance and service attitude make everyone very satisfied, this is also your advantage, but this is not enough, think again."

Lele thought for a while and then said, "Mom, I think my sister and I's car is an advantage. When we went to the station to pick up the courier today, we found that other children were holding a big bag and put all the couriers in. Carry it on the body, and some children go there by bicycle.

But once there are more couriers, they can't take them, so they can only deliver them in batches, but my sister's car can hold a lot of couriers at a time, and the couriers from the same family can be delivered at one time, so I think this One point is to our advantage. "

Yan Bingxue nodded, "That's right, the delivery method of the two of you is more fully prepared than other children, and with the experience of last week, your delivery is obviously more considerate than other children, which is why there are so many more today. There are many competitors, but there are still many reasons why people are willing to choose you.”

"But this is not enough, because other children may soon discover their own problems. At that time, they will also use toy cars for transportation, or choose other methods. At that time, the means of transportation will no longer be the two of you. unique personal advantage.”

"You have to remember that in order to gain the upper hand in a competitive relationship, you must give full play to your unique advantages, which cannot be achieved by others. Only in this way can you attract more target customers." Su Chen reminded aside.

With Dad's prompt, Tuantuan and Lele fell into a new round of contemplation.

They summed up the three-day errand service, what advantages did they have that other children couldn't.

Finally, the two little guys summed up a few points, wrote them down in a small notebook, and went to discuss them with their parents.

"Mom and Dad, my brother and I have just discussed, and we think our advantage is that we were the first to discover the errand service, and the first advertisement in the group was that we didn't have any other children with us last week. When doing errands, we took a lot of courage and got to know a lot of customers, and most of these customers chose us this week."

Seeing that the two little guys realized this, Su Chen nodded with relief, "Yes, Tuantuan, Lele, this is the biggest advantage of the two of you now, because you are the first to impress everyone, you What we need to do now is to give full play to our own advantage and try our best to create a brand image for everyone, so as to distinguish you from other errands and let more customers choose you.”

After hearing their parents' analysis, Tuantuan and Lele were immediately inspired. The two little guys worked tirelessly all day, but they were still tireless at night, trying to find a way to improve their brand of errand service.

About what it means to run a brand, Tuantuan has learned a lot in her hobby class, and she thinks the billboard her father made for her is one of them.

In addition, that night, Tuantuan and Lele also discussed other solutions, such as reaching a cooperation with the post station and putting up their billboard. The post station had left their WeChat QR code before, and now they will add a promotional advertisement. cards, more people will know about their errands.

In addition, Tuantuan and Lele were inspired by the Dao milk tea shop and proposed a preferential system of 5 minus 1 for members on the basis of no price reduction. That is, if there are more than five couriers, you can get one for every five expresses for free, but the premise is to To become a member, you need to register information, add Tuantuan and Lele WeChat.

In this way, they can better understand the customers in their hands. In terms of service, Tuantuan and Lele also propose a smile service, and they will show their cute side every time they deliver express delivery or takeaway.

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