Top-notch Master Masquerading As Cannon Fodder Female Companion

Guo Qingchen's eyebrows twitched, and with a heavy and curious heart, he clicked into the details page of the event.

Guo Qingchen carefully read the rules of the event.

The rule is that after watching an episode of "Broken Continent", you can get a Kefeng video membership for one day.

Watch four episodes of the week in a row to lead a membership for four days.

The event can only receive members for a maximum of four days.

But "Broken Continent" only has 12 episodes in total. Netizens can get members for 4 days after watching "Broken Continent", which is already a very high proportion.

There are no such activities in other dramas.

Netizens without members still account for the majority.

But with Feng doing this, at least the broadcast volume of the first four episodes of "Broken Continent" is indispensable.

Regardless of whether it is good or bad, even if it is not good, you can cut it to mute, put it aside and play it, and finish the episodes.

Guo Qingchen gritted his teeth, feeling that what Xu Dashi told him just now was all perfunctory to appease him.

But Feng really paid a lot of money to promote "Broken Continent"!

However, Guo Qingchen now at least knows the reason why Ke Feng pushed "Broken Continent" so much.

Guo Qingchen is not in the mood to watch other dramas right now, and there is nothing interesting to watch.

So I don't know, no matter what the program is, whether it is a movie, TV series or variety show, the advertisement pop-up in the lower left corner of the feature film has been replaced by the advertisement of "Broken Continent".

Guo Qingchen kept pinching the time, constantly reminding the publicity.

When it's 8 o'clock, quickly search for it.

At 8 o'clock, the two dramas went live on time.

"Nine Heavens" has already edited some clips from the first and second episodes that went live today.

Put it on various platforms, and when netizens see the clips, they will watch the feature film when they are attracted.

Plus some marketing buzz.

Gao Qiongyu and Li Hanfei were not idle either.

They all bought themselves hot searches with their own name plus the name of the character.

On the contrary, "Shattered Continent" has been silent for a long time.

I didn't see it on the hot search either.

Guo Qingchen raised his eyebrows and said, "Could it be that the grades are poor, even though Kefeng gave so much promotion, he still couldn't push the show up, so why don't we waste money on popular searches?"

In fact, it was Lu Mann's intention not to be in such a hurry to publicize.

Ke Feng has already given the best promotion to "Broken Continent", and even launched a welfare activity for members who watch one episode and get one day free.

This is a welfare activity that has never been done before.

This is enough to attract many viewers.

Don't rush to go on the hot search now to distract netizens.

Just wait for the feedback from the first wave of viewers.

At that time, the audience's feedback will be pushed to the hot search.

It is much more real than asking a marketing account to advertise.

However, although there are no hot searches about the feature film of "Broken Continent" on Weibo.

But Feng himself bought a hot search for watching "Broken Continent" to give away membership activities.

Isn't this necessary to let more netizens know about this event and participate together?

There are only four days of membership in total. To Ke Feng, this is almost a worthless transaction.

Moreover, according to data from Kefeng Marketing Department.

93.7% of netizens who have recharged Kefeng members will continue to recharge their annual fee members.

You don’t need to watch ads, you can watch popular TV dramas and variety shows first, and you can watch new movies for free.

Now that the dramas that are exclusively broadcast on the Internet are launched on the video platform, the metropolis will organize activities for members to watch a few episodes first.

Variety shows too.

Most popular variety shows, most of the updates on the day can only be watched by members, and non-members can only watch the latest episode 24 hours after it goes live.

There is also content other than feature film clips exclusive to VIPs, which non-members will not be able to see no matter how long they wait.

After theater movies are released, they will also be launched on video platforms.

Except for a few popular movies, you may need to spend another 3 yuan or 6 yuan on the basis of VIP membership to watch the full version of the feature film.

Most movies, as long as you are a VIP member, you can watch the full version for free.

If you are not a member, you still cannot watch it.

Therefore, as far as these differences are concerned, netizens who have become accustomed to enjoying these membership benefits will find it difficult to return to the time when they were not members.

Therefore, one of the most important tasks of Kefeng's marketing department is to attract new customers.

Pull more non-member users into member users.

By watching "Broken Continent" to redeem the 4-day membership event, non-member users can experience the convenience of becoming a member.

It cannot be said that 100% will be converted into members, but at least some of them will be converted.

It seems to be for the promotion of "Broken Continent", but in fact it is also for the promotion of Kefeng, which is a win-win model.

It's just that even if it's a win-win situation, they chose "Broken Continent" instead of "Nine Heavens".

In order to let more netizens know that watching "Broken Continent" can get free members, Ke Feng also specially bought a high-ranking hot search.

The marketing account is also linked to release strategies.

Of course, the process is actually very simple, just go get a membership after watching an episode of "Broken Continent".

But Kefeng is still worried that netizens will not read carefully and cannot find the claim page.

So I specially asked the marketing account to release a collection strategy, teaching step by step.

The first step is to open the first episode of "Broken Continent".

The second step is to watch the first episode.

The third step is to enter the personal center, and there is an advertisement banner that reads "Look at "Shattered Continent" to get members".

Step 4: Click on the banner to enter the claim page.

Step 5: Click Receive.

Quite a fool's strategy.

According to Lu Mann, the trending search that Kefeng bought was enough.

"If you want to talk about editing clips on Weibo, then rely on the red V marketing account with a lot of fans and a lot of reading. But to be honest now, the marketing account charges for promotion and publicity, and netizens are well aware. Even Most of the gossip is paid, let alone something as obvious as a propaganda drama."

"Letting the marketing account release too much content related to the drama will cause audience fatigue and cause rebellion. The early publicity of "Broken Continent" has been done enough, and it is necessary to give netizens a little time to rest. At first I thought It's lively, but if you watch it too much, you should scold people."

"Look, if "Nine Heavens" gets too much publicity today, it will definitely be scolded." Lu Man asserted.

Sure enough, after "Nine Heavens" became popular.

Although the comments under the marketing account are all controlled by fans of Gao Qiongyu and Li Hanfei.

If any netizen says something bad, they will be chased and scolded.

However, 80% of the real-time information on Weibo Square is made up of complaints from netizens.

"Is "Nine Heavens" over? I've been marketing it before, but now it's just launched, and I haven't started watching it yet. The marketing has come out, so hurry up."

"The essence is that I am afraid that my photos will not look good."

"The feature film is completely different from the trailer, the trailer is a lie."

"If this director continues to do this, he will lose all the goodwill of "Fate Tribulation"."

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