Urban Supreme System

At the new drug press conference of Zheng's Pharmaceutical Group. ╪╪┝┢┢┞.(《.c〔om

At this time, Zheng Yan continued to introduce the new drug eloquently: "The name of this new drug is Yijia Drug, and it has been approved by the State Food and Drug Administration for marketing in China."

In addition, he announced an important news: "At the same time, it has been approved by the drug administration authorities in the United States and Europe and can be marketed in the United States and European Union countries."

The appearance of this Ningjia medicine was indeed very shocking, and the news announced later was not so shocking.

No wonder the Zheng family was so careful, and it was also sad that Zheng Yan would rely on it so much. It turned out that they were counting on this new drug, but now it seems that this new drug has indeed lived up to expectations.

Su Zhe was not at the scene, but this time the new drug presentation was live broadcast, so he could watch it at home.

When he heard the news, he was not surprised, but calm.

Because Su Zhe already knew the news before today, but not as detailed as now, so naturally he would not be shocked.

At the press conference, one of the reporters asked a question: "How much does your company plan to price this Yijia drug?"

This question was the most important thing to ask. Everyone present was paying attention to Zheng Yan, preparing to wait for his answer. ╪┠.(﹝.c{o［m{

Zheng Yan smiled and said with great confidence: "The price of this Yijia medicine is yuan per piece."

As soon as the words came out, everyone looked at him on the stage in stunned silence. They all thought it was unimaginable that the price was too high.

Because, this Nijia medicine does not cure hepatitis C by taking one or two tablets, but requires taking more than one course of treatment to have the possibility of cure. In total, it is extremely expensive.

The reporter who asked the question before asked again: "According to your introduction just now, a course of treatment for hepatitis C is 12 weeks. Calculating this, a course of treatment costs more than 500,000 yuan, which is still the most ideal If the effect is not achieved, you have to continue taking the drug. The cost will be higher. I want to know why the price of this new drug is so high?"

In this regard, Zheng Yan had obviously prepared his words: "The price of Ningjia medicine is determined after considering various costs. Because the research cost is too high, we cannot sell Ningjia medicine at a relatively low price. If the price is low, If it is lower than this number, then our company, Zheng’s Pharmaceuticals, will not be able to sustain itself normally.”

These words,

Zheng Yan took it for granted, but it also proved that the price of this Ningjia medicine will not change anymore.

At this time, another reporter, after getting the opportunity to ask questions, asked: "Nearly 600 million people around the world are suffering from hepatitis C, but based on your company's pricing, it is obvious that many patients are unable to afford this drug." Yes, I know that the cost of research and development of new drugs is indeed very high. ╡┝┢┟.{. But can’t we share the cost of research and development of new drugs through small profits but quick turnover? Let the price of drugs come down so that more people can get treatment. Chance."

"For example, although the drugs launched by Changhua Pharmaceutical have different uses than the Yijia drugs, they also have significant therapeutic effects when treating diseases. However, the drugs of Changhua Pharmaceutical are sold at low prices. May I ask? Can your company refer to the sales model of Changhua Pharmaceutical?"

Zheng Yan replied: "I'm sorry, our Zheng's Pharmaceuticals and Changhua Pharmaceuticals are different. I can't comment on their drug prices, but for the pricing of Yijia Drugs, we reach conclusions through various data. This cannot be changed, and expensive has its own benefits. Cheap has its own reasons.”

If this answer is analyzed from the side, Zheng Yan is undoubtedly satirizing Changhua Pharmaceutical's drugs, which are not as effective as high-priced drugs, but he just didn't say it clearly.

Then he stopped answering the question. Instead, let other reporters continue asking questions.

Not long after, the press conference was over, and after the reporters returned, the news spread throughout the country as quickly as possible.

For a time, many hepatitis C patients were surprised and sad at the same time.

Surprisingly, hepatitis C can finally be cured, but sadly, the cost of treatment is too high, requiring at least 500,000 yuan to have any hope of cure.

Five hundred thousand is an expense that is difficult for many families to accept and cannot afford.

Su Zhe was also very angry when he heard Zheng Yan announcing the price of the Yijia medicine. The Zheng family was too greedy. They set the price of a new medicine at such a high price without caring about the lives of patients.

Even if he had no grudges against the Zheng family, after he knew about this, he would not let the Zheng family succeed and use life-saving medicine to make huge profits.

What's more, Su Zhe and the Zheng family had an irresolvable grudge before, so it was even more impossible for the Zheng family to succeed.

No matter what, he wanted the Zheng family's wishful thinking to fail and make it difficult for them.

Su Zhe already had a way to deal with this. He had been waiting for this opportunity for so long.

In fact, judging from the therapeutic effects of Anjia medicine, it is no wonder that the Zheng family is so unscrupulous and dares to set such a high price without worrying that consumers will not accept it.

If there are no accidents, the Zheng family and Zheng's Pharmaceutical Group can indeed rely on Yijia Medicine to make huge profits, thus allowing the Zheng family to rise.

It is precisely because the Zheng family has great confidence in Yijia Medicine that they swallowed their anger some time ago, just for this day.

As long as Yanjia Medicine is successfully launched, then the Zheng family's transformation will be considered a real success, and Zheng's Pharmaceutical Group will have a firm foothold in the pharmaceutical industry, which can be used to expand the family's influence in the country.

However, when the Zheng family met Su Zhe, this good medicine was destined to have changes, and their wishful thinking was destined to fail.

Because he had already thought of a way to break this situation and put Zheng Pharmaceutical Group in trouble.

Next, Su Zhe immediately called Li Changhua from Changhua Pharmaceutical: "Brother Li, have you watched Zheng Pharmaceutical's press conference?"

Of course Li Changhua would pay attention to major events in the industry, so he immediately replied: "Look, this Zheng Pharmaceutical is too greedy. Since a pill sells for 6,000 yuan, it is simply greedy. What are you going to do?"

Su Zhe smiled and said: "Of course we can't let them get what they want. Now we are going to launch new drugs, hold a press conference as quickly as possible, and launch the new drugs on the market."

It was exactly the answer Li Changhua wanted, and he didn't want Zheng's Pharmaceutical to be so deceptive.

So he immediately replied: "Okay, I will make arrangements immediately to ensure that the new drug will be launched as quickly as possible so that Zheng Pharmaceuticals will not be able to make dirty money."

After ending the call, Li Changhua immediately summoned all the leadership and held a simple meeting to distribute the work. (To be continued.)

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