Video Game Designer

Chapter 79: Otome game

   A week later, Tianhe Network held a press conference and publicly announced that it would spend 40 million yuan to acquire an old-fashioned mobile game studio ‘TINGK’. Its new work will have Chu He personally lead the development of a mobile game that brings players a new experience.

   For a while, the players who followed Tianhe Network were all stunned, and then burst.

  Of course, this explosion refers to the comments below on Chuhe Weibo and the comments below on the official website of Tianhe.

   "Mobile game? That man is lei!"

   "I seem to remember the fear of being dominated by the legend of Red Moon!"

   "Jianghu! Jianghu! Jianghu! Not good to do Jianghu! Run to do mobile games!!!"

  Play terrier, terribly irritable.

   This news is a big news for players who pay attention to Tianhe Network, but it is not very shocking news for game manufacturers in major industries.

The development of mobile games is now undoubtedly'moneyless', and it is not surprising that Tianhe Network entered the mobile game industry, so some companies in the industry and mobile game manufacturers are only continuing Attention, but there is no big movement.

  In the headquarters meeting room of Tianhe Network, Chu He is meeting with the senior executives of TINGK Studio.

  Funds of 40 million yuan, wholly-owned acquisitions, although the top management exchanged part, but did not hurt the bones and bones, it will be able to operate quickly.

   As for TINGK, in fact, it is still a relatively old mobile game manufacturer in China. However, unlike the general mobile game manufacturers that make MMORPG mobile games, they make Galgame.

   also uses the buyout system. Among the group of mobile game galgame players, their reputation is still very good.

But because it is too niche, and most of the games also use buyout elements, the company's financial statement is not good. At the same time, because of the recent launch of two mobile games, but the response is not high or the cost has not been recovered, resulting in financial losses. .

   This is one of the main reasons why Chuhe is so easy to reach the acquisition conditions. Of course, what Chuhe valued most is not the company’s IP or something, but the company’s own mobile game technology and talents.

   Plus the new project decided by Chuhe, although it is completely opposite to galgame, but it can also wipe a little.

   "TINGK's new project, tentatively tentatively designed as an Otome game, to develop game positioning cards, like mainstream games, profit mainly comes from in-app purchases."

  Looking at the senior person in charge of TINGK studio, Chuhe stood on the conference room table and opened the preliminary document in the computer.

   "Love and Producer", the name of the new project game.

A mobile game that has ignited a wave of Otome in the previous life of Chuhe, but like most games, the later operation overdrafts the reputation and life of the game. Of course, this is only for ordinary gamers. In fact, the game Not only did the manufacturer lose its reputation and longevity due to overdrafts, but on the contrary, the monthly flow of water continued to rise.

  This mobile game, Chuhe also conducted special research on the characteristics of its success, so it can be said that he was very impressed.

   "Mr. Chu, are we going to make Otome game?" In the conference room, Zhang Ling, the chief strategist of TINGK Studio, raised his doubts.

  Otome game is a kind of game specially developed for female players. It belongs to one of the female games. It is a love development game with female as the main character (player) and male as the strategy role.

  If domestic galgame games, especially mobile games are niche, then Otome Xiang Mobile Games is basically desert, and 100 models may not be able to find one.

  Can such a game make money?

  Zhang Ling and the rest of TINGK had a question in their hearts.

In fact, when Chu He decided to make this game, he originally wanted to acquire a studio specializing in the production of Otome games. As a result, it was quite sad to find that there was no domestic country, only to choose TINGK studio, although its main galgame, but it has also produced several Otome games, and the quality is not bad. Of course, within its company, these games are all loss-making.

  But since I have decided to make the Otome game, I naturally have a draft in my heart and have conducted a period of market research, instead of simply thinking that this game has been successful in the previous life, and it will still achieve corresponding results here.

   The success of the game world can be said to be a combination of chance and necessity. The success of a game has its necessity and also its accident.

   The market, the timing, the general environment, and the promotion and operation involve too many factors for the success of a game.

"According to a survey conducted by the Marketing Department, the current market is dominated by female players, accounting for about 1%, or even lower. Although there are some mobile games, most of them are for consumer entertainment and selling pets. Gameplay."

"At the same time, the proportion of female players is actually very high. Taking Tianhe's Dandangtang as an example, the female player group accounts for about 60%, and its payment ability is not in the amount of money, and there are no male players. High, but more frequent."

   Chuhe showed the data integrated by the marketing department to everyone.

   "And Dandangtang is a web game, and at the same time it is not a professional game developed for women." Chu He looked at everyone and said.

  Female*, for most, what does this group need?

   How to play? Of course not, such as making a pixel style, spicy eye-quality game, but the gameplay is very good to play for female players.

  Guaranteed to sweep you directly back to the station.

   Seventy percent of them, and even more female players, are visual files.

   They play games, what they care about is not the so-called gameplay, but whether this game can attract them.

   "What do you think a otome game should focus on?" Chu He looked at everyone and asked.

Hearing Chu He’s words, I knew that this was a test of their ability. I thought Zhang Ling, who wanted to be the main strategy, first said: "The most important point is the original painting and the card drawing in the game, and the male characters that can be attacked. The setting must be handsome. This is the most basic condition, and the choice of voice actors is also very important."

  Otome games, to a certain extent, are actually similar to galgame.

   It's just that the target group has changed from male to female.

   "The plot, character shaping, and interactivity, I think these are very important." After Zhang Ling finished, Wang Xue, the art director of TINGK Studio, also added.

  As a woman, obviously compared to Zhang Ling, she has some unique insights in this field.

  Next several people in the other TINGK studios also put forward their opinions.

   Most of the original galgame experience ~ www.wuxiahere.com ~ is applied to the Otome type game, although there are some deviations, but it is still on the idea.

  After everyone finished, Chuhe opened a PPT file.

"The protagonist is set as a producer of a film and television company on the verge of bankruptcy. On the way to save the company, he met four male heroes who can be attacked. In addition, the background of the game is not an ordinary city, but a city with superpowers. The players of the protagonist are just ordinary people, but the four male protagonists are superpowers, and the character settings are different."

"Xu Mo: a genius-level scientist. Character set: black belly; white: elite special police. Character set: handsome but with some savage police officers. Li Zeyan: film and television classic overbearing president set. Zhou Qiluo: young Handsome superstar."

I simply showed it to everyone. The background of the game is set, and the people set up Chuhe to continue: "The specific gameplay is still based on collecting cards and promoting levels, but unlike mainstream card games, players need to The collected cards are not character cards, but CG special time plots. The level promotion is to increase the intimacy of the relevant male host and the player's own attributes. The value must be maintained at one degree, that is, the player does not need krypton gold , A little liver and liver can pass the whole story."

   Next, for some special gameplays, Chu He also gave everyone a presentation on the PPT.

   Then the expressions of TINGK's people began to slowly change with Chu He's explanation, from the first sudden realization, to the fact that such a surprised expression can be reached, and finally the expressionless expression.

  This... the gameplay seems to be a mature system!

   The difference is only the appearance frame, and the related plot!

   Could they be the legendary dog-shaped studio?

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