Wealth

It should be said that since Fan Wuyi’s capital injection, under the management of Xia Donghai’s family of three, New Silk Road Entertainment has recruited a lot of potential entertainment talents. Fan Wuyi’s journey has revealed a lot of deja vu. .

Of course, what made him most gratified was that he signed Xiao Qi, which was a good seed.

This time I came here, but did not see him. It turned out that the company arranged for him and Chen Bisong to go out to perform. The current value of 50,000 yuan per game is not too much, but compared to the future market, it is still a little shameless. See Da Wu.

"We want to build a domestic first-class entertainment company. In a few years, you will all be outstanding talents at the forefront of entertainment—" When passing a room, Fan Wuyi heard someone speak loudly in it.

"Who is this person? He seems to be very enthusiastic about his work?" Fan Wubing felt that the voice sounded familiar, so he looked inside and saw that he was a very **** young man. It is emphasized in Taiwanese Mandarin.

"Oh, this is Xiaohou, who came from Taiwan. He was originally from Shandong and engaged in advertising planning. Now the company is also responsible for this. I think this person is very capable and has an infectious language, so I let him be responsible. Training new employees. ^^^^" Xia Donghai explained to Fan Wuyao, and then said with a smile, "Everyone calls him Mr. Hou."

"Mr. Hou?!" Fan Wuyao suddenly remembered. He didn't expect this advert to be snatched into the entertainment circle by Xia Donghai. It's incredible!

As the best advertising talent, Fan Wubing remembers that he could see the image of Mr. Hou hoarse in every major TV station after nine o'clock every night. His classic words and shots have left an indelible impression on him.

"Two carats of eight hearts and eight arrows cost more than 200,000 yuan, while our eight hearts and eight arrows only cost 998 yuan, 998 yuan! There are only 39!"

"It seems that there are 100 million people, how do you divide it?"

"If you missed these 39, then congratulations! You can't buy anymore—"

"We in Birfen are the world's largest diamond retailer, and our Austrian crystal diamonds are definitely the lowest price in the world! I tell you. We are not making money! Such a good thing has long been robbed of 10 times the price abroad. I told you already! There is no need for advertising at all!"

"Rolls Constantin—Rolls Royce in the watch!"

"I swear to be 100% South African real diamond. \\100% Swiss movement, I believe that if I tell the price, our phone will definitely be blown up! Guess how much? It only costs 298 yuan, yes 2980 Yuan! Men's and women's watches are only 66 yuan in total, if you missed it, then I congratulate you. You can't buy it

After yelling, he turned his head sideways and put on a stinky face. Angrily, and then waved his hand. A slap on the table, as if someone else had robbed him of his things, owed a beating, it was funny.

He knocked on the table, halted, rhythmically, and said hoarsely, "As long as ninety-eight. The break price is ninety-eight, you can go to any Boven boutique in the world. Products at 1,000 yuan, with a breaking price of ninety-nine

Finally, President Hou brought up the electric drill and kitchen knife, and wanted to show everyone his French sapphire mirror. I also brought the spray gun. The whole room burned into a smoky atmosphere, which proved that his Roustendon watchband was made of very good ceramics. \\

Thinking of this scene, Fan Wubing felt overwhelmed. This President Hou is definitely an entertainer. It would be a bit of a shame to ask him to sell watches. So Fan Wubing said to Xia Donghai, "Well, this President Hou—well, yes. He. I will use him a lot in the future. Don't let him run away!"

Inside, Mr. Hou was still surging and filled with new employees making agitation speeches, but he didn't know that he had been treated by Fan Wuyao as the imaginary TV shopping host.

Fan Wubing is considering how to turn the CCTV program directly into a cash cow. The sudden appearance of President Hou just reminded him of the TV shopping that was overwhelmingly hot in those days.

As a commercial retail industry, TV shopping has long been a household name in European and American countries, and has achieved impressive sales performance. Since the early 1990s, TV shopping has also been very successful in Japan, South Korea, Hong Kong, Taiwan and other regions, with brilliant achievements.

However, TV shopping in China started relatively late. Fan Wubing remembers that the earliest TV shopping in China was the establishment of BTV TV shopping of Beijing TV station three years later, which marked the official start of TV shopping in China. ===

Subsequently, this kind of TV shopping boom, known for its no-store sales model, swept the country by distributing product information through TV and contacting the door by telephone. Because the TV media has been loved and trusted by the general public and consumer destinations, the TV shopping industry got an extraordinary exhibition in the country in the early stage.

From big cities such as Beijing, Shanghai and Guangzhou to provincial capitals and prefecture-level cities, TV stations at all levels have opened TV shopping columns. Three years later, more than 1,000 enterprises engaged in TV shopping across the country, and the industry's highest annual income once reached more than 20 billion yuan.

However, with the constant development of TV shopping in China, due to weak supervision and out of control, some TV shopping companies are eager for quick success, illegal operation, and disorderly competition. Under the guise of high technology, health care and health, some manufacturers flood the market with a large number of fake and shoddy products and profiteering products, as well as inadequate services, which makes consumers lose confidence in TV shopping and stay away. Numerous media have also criticized and criticized. ^^^^

By the second half of 1999, China's TV shopping finally fell into a trough, a crisis of confidence appeared, and a slow and difficult period of development began. The number of enterprises engaged in the industry has also rapidly dropped to more than 300, and the industry's overall annual income has also fallen to more than 4 billion yuan.

After another four or five years, TV shopping regained its strength, but by this time some foreign TV shopping has already entered the mainland market, and it is another round of extremely tragic battles.

This time Fan Wuyao came to Shanghai. In addition to preparing for the filming and directing the company’s recent work, he also considers several cooperation projects for CCTV. TV shopping is undoubtedly one of the easiest and most reliable programs to ensure stable income. Choosing a column, after all, engaging in entertainment shows is still a bit brainstorming.

Fan Wubing’s idea is to first bring a refreshing feeling through TV shopping, and then increase the popularity and brand influence of the entertainment column through mass entertainment programs, and then engage in CCTV bidding activities. These successive links are one step at a time. After stepping down, the status of cooperation with CCTV will become unbreakable.

Thinking of this problem, Fan Wubing took Xia Donghai into the office and started studying the matter.

"The U.S. TV shopping is very good. I know this, but are there such conditions in China?" Xia Donghai was a little skeptical.

Xia Donghai’s suspicion is also valid. An important way for TV shopping is to contact by phone. However, in China, the popularity of telephone is still relatively low, which will seriously affect the consumer's enthusiasm for TV shopping. After all, I saw what I wanted to buy, but couldn't buy it because of the inconvenience in contact. I would definitely be disappointed with this new way of shopping.

There is also a payment method for TV shopping. American credit cards are very convenient, but there is no such convenient transaction method in China. It is always impossible to pay by cash on delivery, right? In that case, I am afraid that there will be a lot of trouble in the country.

"These are all problems you are talking about, but they can be solved. TV shopping abroad basically uses TV advertising and telephone ordering and delivery. Although it cannot be said that it is not a better mode of operation, it still appears to be a bit single. . If we are only limited to telephone ordering ~www.wuxiaspot.com~ our road will become narrower and narrower!" Fan Wuyao replied, "So, the terminal construction of TV shopping is very important. Just invest everything on TV, It was as if there were only air troops, only the frantic bombings of TV commercials, but no ground troops to siege cities and plunder, let alone infantry troops that could reach every household, let alone a solid sales base. This is most likely to cause waste of advertising resources and loss of consumption. We can consider opening a TV shopping counter in a large shopping mall, or we can also open a TV shopping store, so that it is easier to win the trust of consumers and receive good results. In addition. One thing to note is that the service quality of TV shopping must be guaranteed. False promises, no after-sales guarantees, difficulties in maintenance, complaints, and other issues must be eliminated. These will greatly affect the trust of consumers in TV shopping. And purchase, so it is very important to establish a thoughtful and meticulous after-sales service system."

"Since you have considered the boss so clearly, let's do it! But what advice do you have for the host of TV shopping? This requires a more provocative talent!" Xia Donghai asked.

"I didn't expect it, but I ran into it today." Fan Wubing said with a smile.

"Mr. Hou?!" Xia Donghai suddenly woke up and asked with a smile.

Fan Wuyao nodded and laughed uncontrollably.