Episode 150 Franchise (2)

A school with no one.

Trulululu- Trulululu- The customer did not answer the phone so after the beep- sound…

The moment you hear a voice asking if you want to leave a message in your voicemail box.

Director of [Gong Myung-Hoon Korean Language Institute]. Myeong-Hoon Gong, a 20-year Korean language instructor, felt power draining from his hand holding his cell phone.

It's been several days already.

After the beep because the customer didn't answer the phone...

After the beep because the customer didn't answer the phone...

After the beep because the customer didn't answer the phone...

.

.

It was because only the cold mechanical sound could be heard over the receiver.

‘Please take some.’

But again.

beep-

His hopes ended with a beep.

"Phew… .”

Gong Myung-hoon sighed and pressed the end call button.

even slowly.

[The truth is mother. Jin Sang-i hasn't been to the academy for a few days, and I'm worried that something might have happened, so I'm contacting him... ]

I started writing long letters.

[…] We would appreciate it if you could contact us at a convenient time. So I hope you have a nice day.]

It was because he should not be swayed by it, no matter how unilaterally chewing the phone on the other side.

However? The very moment when Gong Myung-hoon sent the message and put down the phone.

Ding Dong-

A message came from someone.

'what? no way… ?'

Gong Myung-hoon looked at the phone with a puzzled expression.

OK.

[Jin Sang-i’s mother]

The name of the person from whom he had just sent a monetary message was floating on the screen of his cell phone.

'already?'

Gong Myung-hoon clicked on the message with a look of anticipation.

But.

[I decided to go to a different academy. sorry.]

As soon as he checked the cell phone message, Gong Myung-hoon felt his Mac loosen.

“… … .”

It was because an answer that was completely different from the message he had expected was floating in front of his eyes.

‘I had high expectations.’

In fact, he was predicting to some extent. It was obvious what the students and their parents meant when they suddenly took a dive.

However, I had some expectations because I was a student who had been teaching face-to-face for almost a year, and because I was a student and a parent who got along quite warmly.

“… Phew… .”

A bitter smile formed on his lips. Seeing what he said so much, it seemed unlikely that he would change his mind.

He got up from his seat and then slowly started writing a message to his true mother.

It would have been nice if I could just give up on it like this.

[Oh, I see. But the truth is, my mother's school fees are delayed by about 3 months... .]

Kim Jin-sang still has three months' worth of school fees. It was because 1,050,000 won was unpaid.

But

“… … .”No matter how long I waited, no reply came.

He tried calling again.

I can't answer the phone due to your circumstances...

This time, let alone voicemail, the phone hangs up in the middle.

“… under… .”

I wanted to get rid of even a civil lawsuit, but it was not easy as I was a local business owner.

The moment when rumors spread that a lawsuit was filed against the parents for this.

‘The head of that academy sued the parents?’

'Huh? why not? Does the director have anything to do with the parents?’

‘Oh well, I heard you said that you started school a little late?’

'really? Hell, I might be able to pay my school fees a little late. .'

The thought of running an academy in this area should be stopped.

Gong Myung-hoon put his phone down and wiped his face. Then he looked at the computer monitor with a blank expression on his face. Then the face of a middle-aged man with a tired complexion appeared in the monitor.

'Damn it… .'

At times like this, I used to think that my teaching career was much more comfortable. When I was a lecturer, everything went well if I raised my student's grades without worrying about this. As much as he worked hard, his salary came out little by little.

‘It was comfortable back then.’

However, it has already been 5 years since he opened the academy.

Now here is that time.

‘Master Ball. When the contract period with your current academy ends, at our academy… .'

'We will definitely push it. We will set the contract rate higher than where you are now, so join us once... .'

‘Ah, that’s enough, I’ve been at that academy for a long time. Trust me, we'll do better... .'

There was no instructor Gong Myung-hoon who received love calls from various academies.

Now here is a man in his mid-forties with a boat. It was only the head of the academy who was preoccupied with the decreasing number of students.

Of course, when the academy first opened, it was pretty good.

Even when the school first opened.

'uh? Gong Myung-Hoon Korean language academy? Where did you hear that name?’

‘Why are you the one who worked at OO Academy? He says that he teaches quite well.'

'Oh, I remembered. uh? But this time, he left that academy and set up an academy? Shall we send our children away?’

I was able to save some money by hearing from people around me that the experience I had accumulated over the past 15 years was not in vain.

but not long after

[Jonggak M School]

[Mc Study]

[5050 English]

[Colosseum Math]

[GNN English Academy]

.

.

That brief peace was broken.

As franchise academies begin to enter the neighborhood academy, local academies continue to close, just like native creatures who are helpless by the invasion of alien species. out of business. out of business.

The rest of the academy had become nothing more than a mere surviving day by day.

‘A local prestigious OO academy tuition event. Math + English + Korean = 500,000 won!’

‘30-year tradition of OO academy vacation special lecture! ESB Instructor Invitation!’

‘Direct lecture from Seoyul University! OO Academy!’

No matter how hard the existing academies tighten their belts and try to survive.

'Well… I'm sorry, manager. I will only go until this month.’

'sorry. My mom told me to go to Jonggak School from tomorrow... .'

‘I’m going to move from Damju to McA Study.’

The systematic student management system and the difference in awareness could not be overcome.

It's Gong Myung-hoon's academy, but thanks to his direct lectures and the sign of the Korean language school, he was holding on... … .

Now that was the limit.

'Too many kids have gone out these days.'

So now there are only two options left.

One is to completely renovate the existing academy and recreate it.

And another one... … .

‘I’m also looking for franchise academies.’

However, in the case of renovation, in order to compete with professional academy franchises, it took too much money and time to start all over again, from remodeling to system reorganization textbook preparation, instructor recruitment, and marketing.

So, in reality, there is only one way he can choose. It was just a franchise.

In the case of franchises, it varies slightly depending on the brand and region, but most of the franchises of decent college entrance exams can start with only 6,000 to 100 million won, including the membership fee and deposit.

Well, even that was quite a lot of money, but it was much more realistic than the money that would go into the renovation.

the problem is.

‘Which Dong-A rope to hold is the question.’

As there are many cases where they only sign up with a low membership fee as a bait and don't care about the first product, marketing, or education system.

If I had caught on to the frizzy cord, I could have thrown away all the money I had and had to live by sucking my fingers.

So, in order to avoid a situation where you can work hard and make no money, you had to consider not only the membership fee but also what kind of support the head office provides after the membership.

'after… What should I do… .'

However, there was no particularly conspicuous place.

In the meantime, I've been looking at several franchises. A place with good reviews from the ledgers cost a lot more, and a place with a low cost didn't get good reviews from the ledgers.

'I must make a decision quickly... .'

But then.

[Best- Admission Strategy- Hermit Crab School-]

A strange melody began to play.

'what?'

I looked at where the sound was coming from and saw a strange advertisement coming up on the site he had turned on to prepare for class.

However?

‘The Hermit Crab School?’

It was a name I heard a lot.

'Perhaps?'

Gong Myung-hoon searched for the name ‘hermit crab school’ on the internet portal.

OK.

[Limited Liability Company Hermit Crab! Enter the franchise business!]

An Internet newspaper article about hermit crab academy entering the franchise business caught his eye.

Moment.

Director with perfect score in the entrance exam.

Yotube quiz contest winner.

various TV appearances,

A large branch opened in Daechi, Noryangjin, three years after opening.

The absolute powerhouse in the online lecture market.

In his head, the stories that had been floating around like legends in the academy came to mind.

‘This is it.’

Gong Myung-hoon felt as if the three goddesses of fate were slashing his head with an axe.

The opportunity of Il-Woo Genius has come to him at this very moment.

Click-click-

His fingers began to move rapidly.

and after a while.

“I called to ask about hermit crab school membership.”

.

.

.

As soon as you start the franchise.

Hermit Crab School Donghong Branch, Seogwipo City.Hermit crab school Jwadong branch, Haeundae-gu, Busan.

Hermit Crab School Nokyang Branch, Uijeongbu City.

Hermit crab school Yangpyeong-gun Yanggeun branch.

Hermit crab school Dongseong branch in Gwangju.

.

.

It was literally a hit.

All of them have built up the recognition and credibility of the hermit crab academy.

Best- Admission Strategy- Hermit Crab School-

Retake- Anytime- Hermit Crab School-

The entrance exam is- from now on- hermit crab school-

It was the power of advertising that brought in all the celebrities who could be cast.

Of course, the atmosphere was not good from the beginning.

at first.

[Comment 1: Hahaha What is this advertisement? Is OO School a fake?]

[Comment 2: No, was it made by paying royalties in a humane way haha?]

[Comment 3: Hahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaha”

Because there were a lot of people who viewed it negatively, saying that it was a fake of OO Academy.

but not long after

[Comment 4: Write, everyone is quiet. Nayun-sama appeared, where are you making fun of that filthy snout? Just watch it with a reverent heart, okay?]

The atmosphere was reversed.

[Comment 5: Haha, but how much did the advertisement cost? Purple Velvet, Machine Gun Youth, Kim Joong-sang, Kim Hee-soo. No money is rotting?]

[Comment 6: They are idols like that. How the hell did you pour... ]

People who are curious about the appearance of idols' shielders and actors who have not shown their faces in commercials.

[Comment 7: Hey, am I the only one who is weird? I'm really drawn to this song... It's like an Emmart CM song... .'

And as people who fell in love with CM songs composed by Yuna Kim began to appear, advertisements for the hermit crab franchise became a meme on the Internet.

So let's hit the water once.

[Comment 6: The person who composed this song is the devil... I can't forget it even while sleeping... ]

The name [Hermit Crab School] was clearly engraved in people's minds.

OK.

‘Isn’t that hermit crab academy? Because of the store inquiry... .'

‘I’m here in Seogwipon, is it possible to join?’

‘Isn’t it possible to visit Ulleungdo?’

Soon, phone calls for membership inquiries began to come like crazy.

And as a result.

Even though the initial franchise fee was set as low as 50 million won, close to 5 billion won had already been collected from the franchise fee alone.

Considering that you have just started a franchise business, it is quite a large amount. It was enough money to buy a large academy in Daechi-dong.

Of course, like a famous bakery franchise, if they gave approval without thinking about the commercial area, they would have made a lot more money.

‘Then the brand value will decrease.’

That's why he was controlling his speed.

When I was thinking about the success of the franchise business for a while.

“Now it is important to manage franchisees.”

Eunsol's voice was heard.

I nodded.

In fact, the reason the franchise business is difficult is that it is difficult to maintain the quality of each branch nationwide.

If there is no continuous management of the head office, the academy will be operated under the discretion of the director.

So, of course, management to prevent such a situation in advance. The directors themselves had to create an opportunity to have faith and a sense of belonging to the hermit crab school.

And the way for that was already in place.

That's the way.

[sniping]

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