Episode 149 Franchise (1)

shooting studio.

“Come on, let’s go again. One, two, three, four, ready Q!”

The moment the director's cue sign goes up.

She begins to sing along to the beat with the people next to her.

Best- Admission Strategy- Hermit Crab School-

Simple lyrics to a simple melody.

It was a song that created shame every time I sang it.

Retake- Anytime- Hermit Crab School-

Sing the song as pleasantly and cheerfully as possible.

because.

The entrance exam is- from now on- hermit crab school-

Because the song I'm singing right now was going to be the spearhead of my new business, the Franchise Project.

Maybe three or four years ago?

‘If you can’t do math, OO school dot com!’

There was an internet lecture company that became a hot topic with a commercial song called .

The company's advertising strategy was simple.

Celebrities and CEOs appear in advertisements together, have simple conversations, and repeat short commercial songs that stick in your ears.

Just looking at the advertisement, I wondered if this would appeal to students and parents.

The effect that this advertisement, so simple that it looked a little childish, had on the academy was really surprising.

'Ah? OO school? Of course I know. It was childish at first, but the more I listened, the more it came out of my mouth without me knowing?’

From teenagers who have just graduated from elementary school.

'Huh? OO School? What is that, is that the one on TV?’

Even an old man in his 70s who doesn't seem to have anything to do with academy.

Because I was able to successfully engrave the name OO School clearly in the minds of people who didn't even know that there was a company called OO School.

Thanks to this, the number of students enrolled in the OO School has increased dramatically.

‘Net sales increased by 450%’

An astonishing record was achieved.

Of course, if the OO School's online lectures were not faithful, no matter how provocative the advertisement was, it would not have had much effect.

‘Isn’t it better to enroll in an OO school if possible?’

Still, there was hardly anyone to deny that the brief advertisement had a certain impact on the success of OO Academy.

'So, the ads must have come out while changing the version.'

Therefore, I decided to benchmark the advertisements of the OO School while conducting this franchise business.

Well, unlike OO schools, which were aimed at general students, this franchise business was different in that it was aimed at the principals of the academy.

‘The important thing is the students and parents.’

Even the principals were ultimately shaken by the choices of students and parents.

If the students and parents want it, the principal will have no choice but to follow.

But that didn't mean I was relying on provocative advertisements.

‘If you go ahead with your business just hoping for that, it’s just right for you to go bankrupt.’

There are two main reasons why directors choose academy franchises. It is because of the ease of student management through the systematic system and the acquisition of public confidence through the recognition of the franchise academy.

Therefore, the principals of the academy had to show them a salary that they could not get without an affiliate.

If not, there is a high possibility that the membership growth rate after the initial stage will slow down significantly.

‘Well, I have thoroughly prepared for that part.’

At that time, I was thinking about my future business while singing with my mouth.

“Cut. Well, well done! Machine Gun Youth Group members are welcome to leave the filming set.”

The song that seemed like it would never end is finally over.

OK.

“Whew.”

A sigh escaped from his mouth.

I thought I had some tolerance for squeaks... It still seemed to be lacking in strength.

'Well… Did I just do this for nothing?’

When I decided to benchmark OO School's advertisement, I thought about what kind of CM song to use. At first, I thought about entrusting it to a professional company.'It's a bit too much to leave it to a place that has nothing to do with Hermit Crab Academy... .'

If possible, I wanted to entrust the song to someone who knew hermit crab school well.

Then.

‘Then why don’t you open a contest within the academy? Would people like it?’

When I heard Eunsol's suggestion, I thought, 'This is it'. If you entrusted the CM songs to the students, the students' sense of belonging to the hermit crab academy would be strong, and it could be used to create a positive image of the academy in the future.

So, as soon as I heard about Eunsol, I opened an open call for hermit crab academy.

The product is large.

‘University 1st Semester Tuition Fee’

Then the students' ideas started pouring in like crazy.

‘How about hermit crab- hermit crab- good grades- good instructor-?’

‘Where did you hear that melody? Reject.’

‘Hermit crab- hermit crab- digi ding ding ding ding- how about this?’

'Just listening to it makes my mind wander. dismissal.'

But there was no song that flashed at once and opened my ears.

Most of the time, it was because they took a verse from the original song and arranged it, or it was a song that sabotaged the eardrum with a nonsensical melody.

‘Is it too much… .'

That's when I was thinking of giving up on asking students for CM songs and entrusting it to a professional company.

‘Sam! Hehe, I brought a great song, would you like to hear it?’

For some reason, Yuna Kim, who had not come to the director's office for a while, sneaked open the door to the director's office and appeared, she said.

But.

'Yeah, what. Let's hear it.'

I did not have high expectations as I had already been subjected to dozens of voice terror attacks.

It was because most of the students who sang to me said the same thing as Yuna Kim and terrorized my eardrums.

Then the guy made a sullen face.

‘Sheesh, listen to it and don’t fall for it!’

Soon I started singing.

But the moment I heard Yuna Kim's song.

'Huh?'

I couldn't help but doubt my ears.

because.

‘Are you okay?’

It was because the song that came out of Yuna Kim's mouth was pretty good.

Melodies and lyrics that stick to your ears. Let's combine it with the clear and beautiful voice of Yuna Kim. A pretty decent CM song was born.

At this point, I had no choice but to nod my head.

And right away.

'Really? Hey sir! Are you really doing it with my song? Hehe'

I decided to use Yuna Kim's song as her CM song.

the problem is.

‘Can I get something other than a product?’

That the guy started asking for something very strange.

'what?'

'that… Does she want to get the same thing she got before?’

‘… ?'

‘Ah, why is it there?’

'what is that?'

when i ask Yuna Kim said with her eyes twinkling.

‘It’s a wish! Give me that!’

Well, she was well aware of the guy's cruelty, so she tried to settle down by just paying her first semester tuition.

‘No! Then I can't write my songs.'

In the end, the stubborn attitude of the guy who took the copyright as a weapon.

‘What did you know? Instead, if you don't like it, I'll dismiss it, so you know that?'

She accepted the guy's offer.

And as a result.

"Thanks for your efforts."

"Ah yes! The representative did a great job too!”

She got to sing her songs with idols like Machine Gun Youth.

But then.

“Mr. Junyoung Kim!”

someone called my name

A very familiar voice. But it was a voice I hadn't heard in a while.

'no way.'

I turned my head to see a face I haven't seen in a long time. The leader of Purple Velvet and my Korean history student. Son Na-yun was approaching me with her arms wide open.

Looking closely, I could see the members of Purple Velvet looking at me with perplexity behind her back.

Um, but where do you think you've seen this scene a lot?

‘Ah, that’s right, during the filming of ‘White Instinct’.’

Come to think of it, I remembered that she approached me with a similar expression even back then.

of course then

‘I tossed Lee Hyung-sik.’

But now, there was no other form to accept her hug instead.

‘Should I stop it?’

That's when I was just thinking.

“Son Na-yoon. stop."

Fortunately, there was a voice that stopped her.

Let's look at where the voice came from. The manager of Purple Velvet, Kim Jong-ho, was looking at Na-yoon Son with a serious expression.

“Sheesh.”

Na-yun, the hand who checked Jong-ho Kim's expression, kicks her tongue and lowers her hand.

“Nayun, it’s been a while.”

I greeted Na-yun with her smiling face and looked at the people who entered the set.

OK.

“Hello, this is Purple Velvet.”

“It’s Atlantica!”

People I'm not very familiar with came to greet me.

In fact, it was difficult to impress people to a certain extent as it was benchmarking the OO school.

‘The pity of a latecomer.’

So I decided to take special measures.

That special measure is... … .

Creating advertisements with as many celebrities as possible.

If the OO School produced an advertisement by hiring one or two celebrities at a time... … .

‘We can only recruit several people at once, mainly idols who are the most popular among students.’

there

“Oh, it’s been a long time, Mr. Kim.”

Middle-level actor Kim Joong-sang, who mainly plays charismatic roles.

"Iknow, right. I think it's the first time since 'Adult's Ejaculation'? Please contact me more often.”

Even Kim Hee-soo, who exudes a cold urban woman vibe.

‘I didn’t know who you might like, so I called them all.’

If all the people who could be hired with the concept of 'The Hermit Crab School' were cast and produced an advertisement, I was confident that the name of the 'Hermit Crab School' would come to mind before the name of the OO School.

'Of course, the performance fee was a bit high because of that.'

But since you're aiming for something bigger than saving money on advertising, that kind of spending was worth it.

‘Because there are some people who can’t be cast no matter how much money they give.’

I looked at Kim Joong-sang and Kim Hee-soo.

To be honest, it was a little surprising that middle-aged actors like Kim Joong-sang and Kim Hee-soo were OK to appear in the commercials.

Idols have an average lifespan of only about 4 years, so you have to stick to them to make a promise for the future.

In the case of middle-aged actors like Kim Joong-sang and Kim Hee-soo, it didn't matter if they refused the request.

No, it's Kim Joong-sang, who gives a hundred times and shows off a bit of an arrogant temperament.

‘I didn’t know that Kim Hee-soo was going to be okay?’

It was really surprising that Kim Hee-soo, who was holding onto the image of her strong sister, accepted her request.But.

“How are you? The CEO told me to do my best, so I tried my best... Are you satisfied?”

The moment he listened to manager Kim Jong-ho, he could understand how he was able to recruit all of them.

‘Actually, if it’s CEO Lim Yong-seok, this would be possible.’

I nodded and opened my mouth.

“If you want more here, you’ll be a thief. I am quite satisfied.”

OK.

"That's fortunate. Because of the teacher, Dong-hoon became a human being, and the CEO told him to do his best. Ah, did you hear that Donghoon entered Kyunghwi University this time?”

Kim Jong-ho said with a deep smile.

I nodded.

Im Dong-hoon.

The son of CEO Lim Yong-seok and a man who refused to go to college with his own hands. After spending the past year alone, refusing his father's help, Lim Dong-hoon eventually ends up.

‘Sam, I passed!’

He succeeded in entering his university on his own strength.

"Yes. As soon as I passed, I was contacted. Last time I went to the academy with CEO Lim Yong-seok, how much he talked about school… .”

“I will. He worked really hard for a year. So, God makes me happy.”

He shakes his head as if he is proud.

Seeing this, I remembered the image of CEO Lim Yong-seok whom I met recently.

‘Uh-huh, so this guy didn’t really study hard. At first I thought he would just quit after a few months... Well, who knew he would even get a scholarship!’

He looks genuinely happy that his son has been accepted into college.

'Teacher! My last suggestion is always valid, so if you need my help at any time, just tell me. Lim Yong-seok is not a man who talks with one mouth.’

CEO Lim Yong-seok showed favor to me with a more joyful expression than when I grabbed Lim Dong-hoon by the neck a year ago and put him in the police force.

Thanks to you, things got a lot easier.

‘Are you advertising? If that’s the case, I can help you enough.’

Even if only celebrities affiliated with Stellaris Entertainment could produce an advertisement, it would take several cools to create an advertisement.

Of course, I didn't mean to rely on Lim Yong-seok's favor.

‘Because there is a hidden cost to the other person’s favor.’

So, unless you know when and in what way the other person's favor will come to you. It would be nice to have this done right away.

‘Heh heh, I can just do it… Well, how about doing this?’

As a result.

‘Then we will hire idols and actors from our company, so instead, the teacher takes over some of our company’s idols’ lectures. Actually, we have our own education system... Wouldn’t it be nice if Professor Jun-Young Kim gave a lecture directly?’

Well, the fact that I was teaching them itself wasn't too bad. Probably because I had experience teaching Na-yoon Son last time, and the title of Stellaris exclusive instructor was quite useful.

However, if there is one concern, the time period is an issue...

‘Of course, I will do my best to fit the teacher’s schedule as much as possible. How are you?’

Then, without a doubt, it was ok.

I looked around, remembering the deal with CEO Lim Yong-seok.

OK.

“Oh my, this song is cute.”

Son Na-yoon and Son Na-yoon are laughing while singing a song written and composed by Yuna Kim.

"uh… Do I really have to call this?”

Kim Joong-sang looking at the staff with a confused expression.

and.

“You don’t want to call me? Why do you think it would be fun? Isn’t it only songs that fit perfectly with Jungsang’s personality?”

I saw Kim Hee-soo making fun of Kim Joong-sang with a cold expression.

Now, everything is ready to start a franchise business.

Nationwide evaluation system.

Textbooks for each level, step by step and exam preparation materials.

Admission information and study materials.

Integrated operation management system.

Preparing for an online study program.

And even today's commercials.

Now all that's left is… … .

Just marching to the market.

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