City: I, A World Car Overlord

Walton has been the marketing director for more than ten years. He has a deep understanding of the consumer psychology of men and women, that is to say, rational consumption and impulsive consumption.

When a man buys a product, he will consider his own needs, first observe the market and understand the price of the product.

After finding one or several products that suit you, measure and consider in terms of quality and cost-effectiveness.

Then, find the one that suits you best before you buy it and complete the purchase process.

And most women, or women most of the time, are like this:

Regardless of whether you need it or not, as long as she sees a product she likes, she will have the urge to buy it.

Although it feels expensive, but I like it very much.

Then find a variety of reasons why this product suits you.

It's just really expensive, but what should I do if I really like it?

It feels... Forget it, it's expensive to go to him, the old lady just wants to buy and buy...

In addition to rational consumption and impulsive consumption, women still have a psychology of comparison.

Seeing that others have bought a product that you like, if you don't own one, you feel that you are inferior to others.

At this time, regardless of whether she needs this product or whether it is suitable for her, she wants to buy it anyway...

Walton obviously understands the consumer psychology of women very well, so he has to make all the design colors of the Audi TT despite the opposition of all parties.

As long as these 12 colors are placed in front of women, he believes that there will always be a color model that will be appreciated by any discerning woman, and then look for various reasons and think of various ways to buy and buy...

As for the high price, hehe...

The female crowd that the Audi TT clock is facing is originally young women between the ages of 20-28.

Women of this age buy cars, and how many of them rely on their true strength to buy cars.

Except for the princesses who grew up holding the golden key, they were basically the pockets of the godfather and second brothers behind them.

So Walton didn't take the price issue seriously. What he wanted to do was how to make more women look at the Audi TT.

......

Guan Xiaoxiao, age 23, a beautiful woman.

Today, as usual, she opened her eyes lazily after lying in the warm bed until more than ten o'clock.

For her, study and work are not the main content of her life. Eating, drinking, having fun, dressing up beautifully, and spending two days with a man about the same age as her father on the weekend is what she has to do. .

For her, time is something she can squander freely. Even if she wakes up early, she doesn't mean to get up, even if there is a maid in the living room to prepare breakfast for her.

As always, after waking up, you must first pick up the fruit phone, open WeChat, and send a few messages with the sisters who have been in the middle of the night with you every day, and then check the circle of friends.

"Oh, the latest Parada, you bastard, you bought the entire series..."

"Fuck, Mengmeng Xiao Nizi has gone to Ba Lilang again. It seems that your godfather has been very powerful lately..."

"Huh? What the hell is this? Guan Tongtong actually started a car advertisement."

"Wow, the red sports car is so beautiful!"

This is a small advertisement pushed by Weixin's big data stimulation function. It is a push advertisement made based on the interests and hobbies analyzed by the user's browsing habits.

The advertising screen is very short, and it can only be seen that the famous actress is advertising for Audi cars.

But the magma red sports car deeply attracted Guan Xiaoxiao's attention.

She immediately clicked on the ad and opened the link below.

Entered the detailed page of Audi TT on the Audi online sales platform.

When Guan Xiaoxiao saw the dynamic appearance of the Audi TT and dozens of unique colors, he was immediately shocked.

When he saw the slogan "The shock of the new Audi TT supercar is coming, and the pre-sale is in progress", Guan Xiaoxiao couldn't bear it anymore.

As for the price of the hardtop version starting at 688,000 and the convertible version starting at 888,000, she didn't even look at it. Anyway, she didn't pay for it.

"Such a cute and cute sports car, the baby likes it best."

"This time, we must not let Mengmeng and Yaoyao, the two little bastards, buy them first."

With that said, Guan Xiaoxiao found the prestige of a friend and uttered a voice:

"Husband, the baby has taken a fancy to a super cute sports car, the baby really likes it..."

After a short while, they replied: "Place an order if you like, and my husband will give you money. My husband is in a meeting, waiting for me on weekends for nothing..."

"Yeah, my husband is the best, baby loves you..."

Guan Xiaoxiao jumped up from the bed with excitement, and the graceful ketone body was revealed in the sunlight.

......

Feifenfen, 28 years old this year.

Although youthful and beautiful, she is different from Guan Xiaoxiao...

She woke up less than six o'clock today, came to the Shenzhen Tiancheng Clothing City early, and came to her own clothing store.

Fei Fenfen never went to college. Under the rural patriarchal customs, even though she had excellent grades, she did not realize her college dream.

She came to the Shenzhen market in her hometown a few years earlier. She started as a salesperson, and after ten years of hard work, she finally took root in the bustling city and had her own business.

After arriving at the clothing store, she opened the prestigious circle of friends, not for small talk, but to watch the latest clothing from the supplier, with her unique vision, and place an order to supplement the supply.

With a flick of my finger, I accidentally clicked on the ad that star Guan Tongtong advertised for Audi TT...

Immediately there were 12 models of different colors displayed one by one in front of her eyes, which looked so dazzling.

Especially her favorite emerald, coupled with the delicate body, immediately attracted her.

Feifenfen never thought that a sports car would have so many dazzling and dynamic colors.

When Guan Tongtong sat in the emerald two-door sports car with bare feet, Feifenfen was moved...

......

Weixin APP is a real-time chat tool. Its popularity has long surpassed the big brother deduction, but it is far inferior to the big brother deduction in terms of profitability.

Moments advertising is not the usual micro-business, but uses big data and the high stickiness of Moments to advertise for various companies.

Although the advertising model of Weixin Moments is still in the testing stage, it has already received very good results and has become one of the main positions for many companies' advertising.

Walton at the headquarters of Audi's Tianchao District clearly saw this. In addition to the coverage of various mainstream satellite TV and network platforms, he also used Weixin Moments advertising and Douyin platforms.

Social and video platforms such as Weixin Moments and Douyin platforms are the places where young women are most concentrated. Compared with advertising on major car media and online platforms, the effects they receive are more obvious.

In fact, as Walton expected, the pre-sales on Audi's official website will rise rapidly as this wave of advertisements continues.

And more than half of the scheduled users come from platforms such as Weixin and Douyin, and they are all young women.

Suddenly, Audi TT became a topic of discussion among many young women, and its popularity exceeded Walton's expectations. .

Thank you for reading this story at mtlarchive.com. Your support enables us to keep the site running!