City: I, A World Car Overlord

Under Walton's operation, Weibo Hot Search, Prestige Moments, including some luxury goods websites, are full of Audi TT advertisements, and many young women have opened their wallets.

Originally, Guan Tongtong’s celebrity influence was not small, and there were many topics about her. Coupled with the colorful Audi TT sports car, it almost set off a female sports car frenzy.

In the advertisement, the Audi TT is actually only a test run, it has not been upgraded yet, and it has not been offline, but in just two or three days, the pre-sale volume has reached more than 3,000 vehicles.

What is this concept?

The original Audi TT sold only more than 50,000 vehicles throughout the year, an average of less than 5,000 vehicles in a month, but only three days of pre-sales, there were more than 3,000 vehicles.

This is a very scary number, because sports cars are not conventional models after all. The ultra-low chassis and compact body make the audience very limited.

Such a sky-defying pre-sale volume made the high-levels of the entire Audi Tianchao area happy, and even the Audi headquarters was alarmed and sent a thank-you message to Walton.

Walton's prestige has risen, and the Tianchao District company also praised him.

This is the first time there has been an explosive growth of a certain model since the strong rise of Baolong electric vehicles.

The horrific increase in pre-sales not only brought huge profits to the company, but also boosted the morale of the company.

Those high-level people who originally opposed Walton's decision were all very ashamed at this time.

In private or in high-level meetings, they expressed their beautiful words and admiration to Walton.

Walton himself pretended to be calm and calm, and his heart was already floating, feeling that the peak of his life was beckoning him.

......

Mercedes-Benz Tianchao District Headquarters.

"This damn Walton, the speed is so fast, the method is so Lingli, in just a few days, the Audi TT ad was put on, and it caused an uproar in the women's car market in China."

At the high-level meeting of Mercedes-Benz, the president of Tianchao District, Dilefu, slammed a fist on the table, his face was full of irritation, and he wished to catch Walton over and flog him.

The marketing director had to admire: "Walton is really a talent. He quietly reduced the price of most of Audi's models before, which not only stabilized the sales decline, but also showed a steady rise.

Now they have made so many tricks for the Audi TT, which has deeply captured the beauty of the women of the celestial dynasty. They have opened their wallets one after another, and the pre-sales of the Audi TT have exceeded any time. Sales. "

The director of the operations department also said: "Yes, Walton is worthy of being the marketing director for more than ten years. His sensitivity to the celestial market makes it difficult for me to reach, and his marketing methods are worth learning..."

"enough."

Dellaph felt very uncomfortable listening to the various compliments of his subordinates to Walton.

Walton is the CEO of Audi Tianchao District and one of Mercedes-Benz's strong competitors. Is it really good for you to flatter him like this?

"Gentlemen, I also admit that Walton's marketing strategy is very good, but our Mercedes-Benz will also move our Mercedes-Benz GLS production line to Tianchao for mass production these days.

Although the previous sales of the Mercedes-Benz GLS are also very good, it is not enough. We also need to repackage it to get as much of the hearts of the women as possible.

So, gentlemen, do you have any transformation and upgrade strategies for Mercedes-Benz GLS, and any good marketing plans for Mercedes-Benz GLS. We must not let Audi TT show off. "

The executive director agreed: "Yes, our Mercedes-Benz is the leader in the automotive industry. When we built the car, Audi was still playing in the mud. We must make the Mercedes-Benz GLS the most popular sports car for women."

After the requirements of the two big brothers were finished, Ruoda's meeting room fell into silence.

Although the Audi TT is not very powerful, it is said to be a sports car, but it can accelerate from 100 kilometers into less than five seconds, which is more than one and a half minutes away from the Mercedes-Benz GLS's 3.9 seconds.

But, do female car users care about these?

The answer is no, they are not crazy for speed and excitement like men.

All they need is the cute appearance and luxurious interior, the whole car looks high-end and high-end, and they can grab their hearts in one go.

Although the Mercedes-Benz GLS is much more powerful, its appearance is also charming and fashionable, and it even surpasses the Audi TT in some details.

However, it is clear that Audi TT has a dazzling and colorful appearance as its selling point, and it has done a better job than Mercedes-Benz GLS in terms of getting the hearts of women.

It can even be said that if the influence of the Mercedes-Benz brand is not there, the Mercedes-Benz GLS is estimated to be abused by Audi TT in the market.

Dellafu watched the executives not speaking one by one, feeling a little angry in his heart, knocked on the table, and yelled: "Gentlemen, don't you have anything to say?

Our luxury cars are being squeezed by Baolong's electric vehicles, and their market share has dropped by 30%. Baolong is also developing a model designed specifically for female users.

If we lose again in the hands of Baolong, and we are at a disadvantage in the competition with the Audi TT, I will not say that you are also aware of the consequences. "

The executives on the scene didn't know the stakes.

Not to mention, I still can't figure out what Baolong's model will be, and what kind of threat it poses.

Just now that the cool and colorful appearance of the Audi TT is gaining more and more recognition, it is enough to give them a headache.

There was a lot of discussion in the conference room, and the executives sitting here came up with constructive suggestions in a short period of time.

"First of all, since it is a car for women, it is very necessary to use Audi's plan for reference in publicity. It is very necessary to ask a very influential female celebrity to endorse."

"It's not enough just to endorse the Jing female celebrity advertisement. Mercedes-Benz GLS is too neutral. The most famous designer must be asked to make some changes in appearance to make it more in line with the aesthetics of female users."

"I think that since it is a women's car, Mercedes-Benz GLS should become a fashion product, preferably an exquisite luxury product. You must know that women have little resistance to any luxury products."

"Huh? This idea is very good. I think we can cooperate with some big luxury brands, such as LV, Hermes, Chanel, etc., to launch special models to enhance the influence of Mercedes-Benz GLS among women."

"I also agree with this idea. We want to let the women of the sky know that our Mercedes-Benz GLS is a luxury sports car specially built for them, and we must establish the concept of luxury sports cars in their minds."

Luxury sports car!

This is a completely new concept.

Once proposed, the executives at the scene immediately shined.

Even President Dilefu agreed very much and stretched his frowning brows a lot.

This plan was quickly finalized, and after the final decision, a dedicated person was appointed to implement it. .

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