I Can Enter The Game

Falling in love with youkanshu.com, I can enter the game

The new product of Heinz Ketchup was suddenly released and started to publicize on a large scale, causing a lot of attention on the Internet.

After all, this one reminds people of Qinglin tomato sauce.

Everyone knows that the taste of Qinglin tomato sauce far exceeds that of any of the top ten brands, including the most powerful Heinz.

With the development of Qinglin tomato sauce, the domestic market share of Heinz tomato sauce is also rapidly shrinking, and it has been occupied by Qinglin tomato sauce.

Now that so long has passed, Heinz Ketchup has suddenly released a new product, and it has been hyped, saying that it is not for Qinglin Ketchup, but no one believes it.

Moreover, after Heinz Ketchup released new products, Hans Ketchup, another brand of Xingtiaoguo, also released new products, and publicized it on the same scale.

And, when the publicity was well known, the two tomato ketchup brands joined hands to hold ketchup tasting sessions in various cities.

The purpose of this tasting meeting is very simple, that is, to let everyone know that their ketchup tastes the same as Qinglin ketchup, so that the next capital means can be carried out.

Heinz and Hans's two ketchup tasting sessions naturally attracted a lot of people who like to eat ketchup.

Similarly, domestic tomato brands have also noticed that Tianhai tomato sauce is the brand with the largest market share of domestic brands.

As the boss of Haitian Food Company, Zhuang Siwei felt a little pain in his head last year.

Suddenly, a Qinglin tomato sauce appeared in the market, and it has been devouring the market of their Tianhai tomato sauce.

The key point is that they have no choice but to invest money to crack it, hoping to break the game, but their cracking process is obviously not as good as the two tomato ketchup brands of Star and Stripe.

Now Heinz and Hans, two star and striped tomato ketchup brands, are launching new products, apparently cracking the formula of Qinglin ketchup.

Now that they are holding a tasting meeting with great fanfare, the purpose must be to target Qinglin tomato sauce, or to clean up their brands together.

If the other party really cracked the Qinglin tomato sauce, and waited for them to get the Qinglin tomato sauce, then the two Xingtiaoguo brands would show mercy to their ketchup with worse products?

At that time, if Qinglin ketchup cannot be cracked for a long time, then they may have to give up the ketchup business.

"Boss, I have all the ketchup from the three companies." A man ran in and placed three bottles of ketchup on Zhuang Siwei's table.

It is the latest tomato sauce developed by Heinz and Hans, as well as Qinglin tomato sauce.

When Zhuang Siwei saw the three types of ketchup, he didn't care about anything. He opened it directly, and then smeared three bottles of ketchup with his fingers and put them in his mouth to taste it.

He first tasted Qinglin tomato sauce, which was very familiar to him. He had tasted it more than once when Qinglin tomato sauce dominated the market.

Then, he tasted tea one after another, two newly announced new products, Heinz and Hans. After tasting it, his complexion didn't look good at all.

The taste and texture are as good as Qinglin tomato sauce.

These two Star and Stripe companies really cracked the Qinglin tomato sauce.

"Maybe Qinglin's ketchup will be in trouble, and our ketchup will be unlucky." Zhuang Siwei sighed helplessly.

Not only Tianhai tomato sauce, but other domestic tomato sauce brands also know the situation of the three tomato sauces, and they know that the situation is not good.

The scientific and technological power of the Stars and Stripes is still formidable.

Both companies cracked the Qinglin tomato sauce faster than they did. When these two capitalist brands deal with the Qinglin tomato sauce, they will certainly continue to erode their market.

Moreover, with the large-scale trial of Heinz and Hans tomato sauces, news about the three tomato sauces of Heinz, Hans and Qinglin soon became full on the Internet.

The Qinglin company is naturally popular, and the news is getting hotter and hotter, and more and more people are paying attention.

"Qinglin tomato sauce is in trouble. These two companies from the Stars and Stripes have cracked the recipe of Qinglin tomato sauce."

"The taste is almost the same, and the taste of Heinz and Hans ketchup has caught up."

"Previously, Qinglin tomato sauce has been unstoppable in the market, and now the two brands of Xingtiaoguo will definitely fight back."

These are the evaluations from an objective point of view and belong to normal netizens, but if there are many comments, something is wrong.

"I've tried all three types of ketchup. Heinz and Hans' new product this time is obviously better than Qinglin ketchup."

"Heinz ketchup is more delicious, it should be made of better quality materials!"

"For the same taste, I would choose Heinz ketchup. After all, it's a big brand, and it has more brand names."

"Since the taste is similar, Hans ketchup and Heinz ketchup are better in terms of craftsmanship. After all, they have more advanced technology and richer experience."

These comments are obviously intended to belittle Qinglin Ketchup. After all, there is no shortage of banana people in China. Coupled with the behind-the-scenes operations of Heinz and Hans, such arguments are becoming more and more frequent.

All of this on the Internet has attracted the attention of many business leaders.

Qinglin Company has always been developing rapidly, and everyone can see its potential, but this Qinglin Company has never encountered any trouble, and everyone does not understand the energy of Qinglin Company.

This time, Qinglin Company is obviously in big trouble, and it is also the first time that Qinglin Company has encountered difficulties. Maybe we can also show you the methods and emergency hedging ability of Qinglin Company.

If this trouble can't be dealt with, then the evaluation of this Qinglin company may be much lower, maybe it was overestimated before.

Qinglin Villa.

Deng Guang also went to the manor to meet Qin Lin immediately after Heng's and Hans's ketchup actions: "Dong Qin, this Heng and Hans are obviously aimed at us, we must deal with it."

"They don't know that our tomato sauce has been upgraded. When the tomato sauce of Qinlong Plantation is mature, they can give each other a huge surprise."

"Let's see what tactics the other party is going to play next." Qin Lin was not in a hurry. He could produce tomato sauce of quality 2 immediately, which was equivalent to sitting firmly on the Diaoyutai.

Moreover, after the first batch of tomato paste from Qinlong Plantation was produced and popularized, the quality 1 tomatoes of other plantations were almost mature enough to keep up with the raw materials, and then they were promoted on a large scale.

At that time, there will be a huge surprise for this Hem and Hans ketchup.

Now that the other party has created so much popularity on the Internet, they will eventually be cheaper for them. The higher the popularity, the more benefits it will benefit them.

The phone rang.

It was Chen Shengfei who called.

As the chairman of Blue Ocean Group, Chen Shengfei, who has been in control of the large group for so many years, naturally sees the current situation and troubles of Qinglin Tomato Sauce, so he called to ask.

"Old Chen, don't worry, it's fine!" Qin Lin said with a smile when facing Chen Shengfei's concern.

Just after hanging up, the phone rang again. This time, it was Malevin who called. After that, Li Qing also called, including Qin Ren, Huang Xin, and Senior Brother Chu. They all called to inquire.

This puts a smile on his face, and it's always nice to have someone who cares when trouble arises.

Then, the phone rang again.

This time, it was Chen Li's call.

After the phone call, Chen Li also asked anxiously: "Boss Qin, that Hans and Heinz ketchup is obviously aimed at you Qinglin ketchup. Boss Qin, do you have any solutions?"

It's no wonder that he is anxious, and Sun County is also anxious. The Qinglin tomato sauce factory is a pillar industry in the county. Now it is targeted by these two Xingtiaoguo companies. If something happens, it will also be a huge loss to the county.

Therefore, they can be said to be even more anxious than Boss Qin.

"Chen County, you can rest assured." Qin Lin also comforted Chen Li.

When Chen Li heard such a definite answer, he hung up the phone and reported to Sun County.

Sun Xian was slightly relieved when he got the reply from Boss Qin.

Boss Qin said don't worry, there must be a way. With Boss Qin Lin's calmness and style of doing things, they still believe it.

Qin Lin didn't make any moves, because he knew that Heng's and Hans' ketchup had made the heat so high, and there must be a back-up move.

But this time, he seems to have made a mistake in his prediction. For a week, Heinz and Hans Ketchup did not do anything at all, but the popularity of the Internet has been accumulating and has not declined at all.

This made Qin Lin a little puzzled.

Naturally, Henry and Hans Ketchup couldn't do nothing, they were just preparing.

When the popularity on the Internet is almost accumulated, they are almost ready, so they will show their swords to Qinglin ketchup next.

The headquarters of Hem's tomato sauce distribution.

Ludd has once again held a video conference with his boss, Jack Heinz.

Also in the conference room is the general agent of Heinz Ketchup in several regions in Fujian Province.

Their video conference this time is naturally aimed at Qinglin Ketchup.

"Mr. Heinz, our preparations have been sufficient, and the new tomato paste has also been stored with sufficient production." Lude reported.

Jack Heinz nodded and said, "Then let's start the plan, cut prices comprehensively, strangle them with capital, and Hans Ketchup will also act together."

"Okay, Mr. Heinz." Ludd nodded and said to the agents.

The way they deal with Qinglin ketchup this time is also simple, that is, a price war.

The tomato sauce they cracked and made cost 8 yuan, and Qinglin tomato sauce was about the same.

They plan to directly drop the price from 15 yuan to 8 yuan and ship to those merchants at cost price.

This is profitable, and it is easy to **** the bottom-tier merchants from Qinglin Tomato Sauce.

This is naturally a way to beat people with money, but it is also a common method for them. Qinglin Company will never be able to fight a price war with them, so they can only give up the market.

Moreover, they will also target other ketchup brands in this country, and want to occupy the market before they can crack the formula of Qinglin ketchup.

As long as the market gets its hands on it, and finally returns to the normal price, or even increases the price, the money can be quickly earned back, and more money can be earned.

After receiving the prompt, Lu De also said to the agents, "I heard you all, let your people start working."

The areas where these regional agents are located are important market areas for Qinglin tomato sauce, especially in Fujian Province.

Those regional agents did not hesitate, and took out their mobile phones to make calls. Although this time, they were going to supply those merchants at a cost of 8 yuan. They had zero profit margins, but Heinz Ketchup would subsidize them.

Moreover, the market is occupied, and it will belong to their regional agents in the future, and they are naturally full of fighting spirit.

So, the battle against Qinglin ketchup began.

…

Fujian Province has always been an important market for Qinglin Food Company, and Qinglin Food Company's products are generally promoted first in Fujian Province.

The large and small merchants in Fujian Province are the offline channels of Qinglin Food Company.

Miao Hui is the owner of a small supermarket in the provincial capital of Fujian Province. This kind of small supermarket is usually managed by the owner himself, without any professional manager.

Therefore, the purchase and delivery of the goods are also made by themselves.

Miao Hui calculated the goods as always. Qinglin leisure tea, Qinglin medicinal wine must be ordered again, and Qinglin tomato sauce.

These three things are also popular in the mainstream.

When Miao Hui was at the rank, a young man in a suit walked in: "Boss Miao, how is the tomato sauce selling?"

Miao Hui looked at the young man with an embarrassed smile and said, "Hu sales, I've said it several times, our supermarket has always ordered Qinglin tomato sauce."

But Hu Sales smiled and said, "Boss Miao, this time is different, have you read the news? The Heinz ketchup we represent will not be worse than Qinglin ketchup, and this time, we can give you 8 yuan. supply."

Miao Hui was stunned by these words.

Qinglin's tomato sauce is easy to sell, but his purchase price is 14 yuan, and he sells it for 15 yuan, and the profit is only 1 yuan.

If Heinz ketchup is no worse than Qinglin ketchup, and the other party gives him the purchase price of 8 yuan, even if he only sells it for 12 yuan, the profit will be 4 yuan.

He knew that this must be Heinz's price war, and it will definitely recover in the future, but isn't it the time for them to profit during their big fight?

Thinking of this, Miao Hui hurriedly said to Na Hu Sales, "Hu Sales, why don't you try some?"

"Boss Miao is a smart man." A smile appeared on the corner of Hu Salesian's mouth, and he secured another family.

The same thing is happening elsewhere.

Moreover, not only the agents of Heinz are acting, but the agents of Hans Ketchup are also acting, and they also pay the merchant at the price of 8 yuan.

They cost about the same as the recipe Heinz cracked.

Unconsciously, large and small merchants turned their backs on the price of Heinz and Hans ketchup and ordered Heinz and Hans ketchup.

As the general agent of Fujian Province, Cheng He also quickly received a report, and a group of people under him will constantly analyze and collect market conditions every day.

Therefore, the abnormal market conditions were discovered in the evening. According to big data, there should be many merchants selling out of Qinglin tomato sauce today, and they will place new orders for them.

But today is almost over~www.wuxiahere.com~ Most of the merchants have not placed orders.

Cheng He is not stupid, knowing that something must have happened, he immediately called his subordinates to investigate.

It didn't take long for a subordinate to rush to him to report: "Mr. Cheng, something is bad, it's Heinz and Hans tomato ketchup, they supply them to those merchants at the price of 8 yuan, the merchants who originally ordered today. All ordered from Heinz and Hans."

"What? 8 yuan?" Cheng He was shocked. He immediately knew the intentions of Heinz and Hans tomato sauce. It was still necessary to use capital means to fight a price war.

But the price they get from Qinglin Company is 11 yuan.

Not only Cheng He, but almost all the regional agents of Qinglin Ketchup discovered the anomaly, and at the same time got the news that Heinz and Hans Ketchup were going to have a price war.

This made the regional agents of Qinglin Ketchup feel bad.

People directly give 8 yuan to the merchant, how do they fight? Even if he intends to fight for a profit without doing it with the other party, he will not be able to.

Compared with the regional agent of Qinglin tomato sauce, Heinz consignment headquarters, Lu De disappeared after receiving the report from his subordinates, and his face was full of joy.

Sure enough, as expected, 8 yuan was supplied to those merchants, and those merchants really surrendered.

These bottom-level merchants are the last part of offline sales. They are different from the agents. They just earn their own money and have not signed contracts, so they can be lured.

And given the price of 8 yuan, under the huge profit, almost many merchants can't help but be tempted.

As soon as this capital method was used and the price war started, Qinglin Ketchup was doomed to fail!