Military Technology

With the kindness of the father-in-law and mother-in-law to stay, Wu Hao stayed at the father-in-law's house for one night. Of course, because they were at home, he and Lin Wei naturally didn't live together at night.

After breakfast the next morning, Wu Hao immediately bid farewell. As for Lin Wei, because she was busy during this time, she didn't live at home for a while. So taking this opportunity to stay at home for a few more days and accompany his parents, Wu Hao had no choice but to go back first.

The National Day is shortly after the Mid-Autumn Festival, so the company is also in a relatively loose state. On the one hand, it is to let the employees take a good rest and relax at this time point, and on the other hand, it is also to prepare for the Double Eleven promotional shopping festival that will come soon after the festival.

Sure enough, as soon as Double Eleven passed, the entire company entered a state of tension. Except for the research department and technicians who continue to proceed in an orderly manner, all other departments of the company have basically moved.

As the biggest promotion festival of the year, every company hopes to have a good performance this time, so as to draw a relatively perfect end to this year. Although e-commerce companies have successively invented Double Twelve Shopping Festivals and New Year Shopping Festivals, their scale and quality are far inferior to Double Eleven.

Although they have already experienced the Double Eleven shopping festival once, this year's shopping festival is somewhat special.

First of all, this will be their first global shopping festival after entering the international market. In other words, he will not only face domestic consumers, but also many overseas consumers.

The expansion of the market and consumer groups is definitely a good thing for them. But behind this good thing, many problems have arisen, which have to be solved before the shopping festival.

First of all, it is the issue of the opening time of the global event. The domestic Double Eleven will be sold at 00:00 on November 11th in the East Eighth time zone, which is Beijing time. However, time zones around the world are different, so the opening time of this event is at different times of the day around the world.

This creates a problem, whether to go on sale at 0:00 on November 11th, Beijing time, or at 0:00 on November 11th, local time.

There is a lot of debate about this issue. Some people think that this is an activity organized by us, so naturally we have to do it according to our time, we have the final say. Some people also think that we should take care of local consumers as much as possible according to the different situations of different places, and adopting a time period suitable for the local area is more conducive to improving our sales performance.

In the end, under Wu Hao's final decision, the final decision will be based on the sale at 00:00 on November 11th, Beijing time.

Speaking of taking care, at this point in time we have not even taken care of our own domestic consumers.

Not to mention overseas consumers. Who would start the sale at 10 o'clock in the morning at 0 o'clock in the morning, but it can't stand the strong discounts of the event, so naturally there will be more buyers.

By the same token, if their event discounts are strong, this is enough to make these overseas consumers forget about jet lag and wait on time.

So this is the second problem they have a headache, and that is the discount rate. Because of the comprehensive consideration of exchange rates, local market tariffs, and people's spending power, their products are priced differently in different countries. Unified price cuts are certainly impossible, only appropriate price cuts based on the local market.

For example, the domestic price of the original H2 intelligent voice assistant is 1899 yuan, while the uniform price of this product in Europe is 339 euros. After the discount, the domestic H2 smart voice assistant has dropped to 1599 yuan. In Europe, it has dropped to 299 Euros, which is easier to promote and sell.

It seems that the overseas price cuts are larger than those in China, but the overseas prices are much higher than those in China. Moreover, in order to encourage exports, the state will give certain tax rebates and subsidies to relevant export companies, so this calculation makes more money.

Sometimes when we go on a trip, we will wonder why the overseas price of the same product we produce is much cheaper than that in China, and it even feels like giving it away for nothing at a loss.

Merchants will not do things at a loss. The reason why they sell so cheaply and export so much is that they currently rely on earning subsidies and tax rebates.

The most troublesome thing for them is the sales method and logistics and transportation in overseas markets. Naturally, they will not encounter this problem in China, because we already have a well-developed express delivery network and e-commerce platform.

Basically, you don't need to bother, these logistics companies will help you get it all done. But it is different overseas, and the situation in each country is also different.

If they choose a suitable relaxation to carry out this activity, this is also a headache for them. And all their current products are produced domestically and then shipped overseas.

But there are customs in every country and region. From transportation to customs clearance, this is a very complicated and lengthy process. Therefore, before the event starts, they must first start transporting some products to various countries for storage, so that the event can be sold.

In the end, this is their biggest reliance and confidence in this promotional festival. At the previous press conference, Wu Hao promised to launch a smart voice assistant equipped with a 'super battery' in the second half of this year.

And as these lithium battery factories are put into production one after another, Wu Hao will also fulfill this promise, and will launch new equipment equipped with 'super batteries' from the day of the event.

The battery life of the new smart voice assistant will be about 70 percent higher than that of existing devices. In addition to the innovation of battery technology, there are Wu Hao's efforts in system and energy consumption. This makes this smart voice assistant far exceed all existing smart wearable devices that imitate it in terms of battery life.

In order to reflect the fairness of consumers who bought this product before, this new device equipped with a super battery will increase the original discount. The domestic price increases by 100 yuan, while the European price increases by 20 euros.

Wu Hao and the others also compensated users who purchased the original lithium-ion battery within one month before the event, and will give them a one-month related package for free. For example, it can be some personalized intelligent voice packages, or it can be a one-month usage right of intelligent simultaneous interpretation applications.

Of course, for Wu Hao and the others, although it seems that this will lose a lot of money. But in fact, there is no loss for them, but a more effective promotional activity.

When these users get used to these paid function packages, they will be inseparable and spend money to continue buying.

As for those original users who want to replace this super battery, Wu Hao and the others have also made relevant arrangements. The original domestic users need to pay 120 yuan to buy a "super battery" for upgrades, while European users need to pay 25 euros. The reason for such pricing is also to stimulate users' consumption of new products.

"Add bookmark for easy reading"