My Age of Investment

May 5th is an ordinary day, but for Tesla, it is anything but ordinary.

On this day, the Fremont factory in California had red flags waving and ribbons flying, like a festival, and the entire factory was filled with a joyful atmosphere.

The workers stopped what they were doing and gathered in a workshop to participate in the celebration.

Today, the first Model

S will roll off the production line, leave the factory, and be delivered to the first customer who orders a car.

The spotless workshop was filled with Tesla production line workers and people invited to attend the "Tesla's first Model...

Guests and reporters at S Car Offline Ceremony".

California Governor and famous action actor Schwarzenegger, Energy Secretary Zhu Liwen and other government representatives were also prominently included.

Under the spotlight, Xia Jingxing was like a general, inspecting his "soldiers" as he walked.

Looking at the brand new cars parked neatly in front of him, Xia Jingxing's excitement was palpable.

This bottomless pit car company has swallowed up his time and energy for six years, and now it has finally entered a new era of development.

The first Model

The rollout of the S means that Tesla can finally take off the "handmade workshop" reputation it wears on its head and look like a modern car company with a decent look.

It is no exaggeration to say that Model

The mass production and delivery of S is a milestone for Tesla.

After briefly looking at the car, Xia Jingxing returned to the spotlight and began to speak to reporters, employees, and guests.

“...Although Tesla is only a small car company that has only been established for seven years, our car-making concepts and electric car technology lead the world.

Now with Model

With the mass production of S coming off the production line, Tesla has initially acquired a complete car-making process.

Perhaps compared with those traditional automobile giants, this Fremont factory, which was converted from an abandoned factory, is nothing, but it is the result of the joint efforts of thousands of Tesla's skilled workers.

It only took a year for the factory to hear the roar of machines again.

This is not only a clarion call for Tesla to rush into a new era of automobiles, but also a cry from electric car companies: We are already here, are you mentally prepared to tremble? "

Hearing this, the reporters all took Xia Jingxing's smiling face into their cameras.

Sure enough, as they expected, Dai Lunxia is going to talk nonsense again today. In the past few years, he only tried to compete with Porsche and Ferrari, but now he is even more arrogant and wants to declare war on the traditional automobile industry.

Perhaps by now, everyone is used to this Silicon Valley car company that has been surrounded by controversy since its inception. If they stop talking loudly and build cars honestly, everyone will not be used to it.

“To be honest, I didn’t expect Model

S will be produced so quickly. Our original expected mass production time was three months later.

But today, my partners gave me and the company a big surprise! "

Xia Jingxing looked at the workers gathered in a circle next to him and said loudly: "Thank you, you are definitely the best auto workers in the United States, and your work efficiency is as good as Tesla's motors!"

After being praised by the boss, the workers applauded in unison, and everyone's face was full of pride and pride. It is because of them that Tesla has created an astonishing mass production speed.

In fact, it’s not about how great these workers are, but that Tesla gives too much.

Affected by the financial crisis in the United States, many auto workers were originally unemployed. They either couldn't find a corresponding job or simply changed careers. Tesla hired them back and gave them a stable job and a good salary. Everyone was happy. Cherish this job.

Moreover, after the Fremont factory was renovated, the working atmosphere and working environment have become very good. For example, skylights have been added to introduce natural light into the workshop, and the floor has been sprayed with white epoxy resin to create a clean working environment.

At the same time, the factory also has an employee training center, canteen and mobile food trucks, gym, year-round health center and outdoor recreation area.

This whole set of benefits is not much different from those of Silicon Valley IT and Internet companies, and the workers naturally follow the company wholeheartedly.

Xia Jingxing continued: “Since the delivery of the Roadster, Tesla has retained a tradition of awarding new cars to employees with the best performance that year!

Today, it’s time to fulfill our promise and give out prizes to the best guys.

Liam, your production line improvement suggestions increased the company's production efficiency by 2%, Model

You are indispensable for S being able to be delivered offline ahead of schedule.

Come to me and drive away that car that belongs to you! "

Everyone turned their attention to a young man who stood out from the crowd. He was in his mid-twenties, looked ordinary, had some freckles, and was wearing an ordinary work uniform.

It is such an ordinary worker who won the chairman's special award.

Even Schwarzenegger and Zhu Liwen couldn't help but take a few more glances at the award-winning young man. They both felt that Tesla's reward event was very interesting, beneficial but not expensive, and it easily motivated employees' work enthusiasm. Mobilized.

Xia Jingxing glanced at the surrounding employees and found that almost everyone was envious of Liam, who had won the award. He nodded secretly. This was exactly the effect he wanted.

When Xia Jingxing handed Liam the car keys, there were exclamations from the surrounding employees.

Because of the Model rewarded by Xia Jingxing

S is not a low-end version, but the top-end model P85D, the most powerful dual-motor four-wheel drive version, priced at US$109,900, which is almost the lowest-end model.

S

60 twice the selling price.

Some young employees looked at Liam getting into the car and playing with the steering wheel, and they had mixed feelings in their hearts. Why didn't they win the award?

If you are a little more careful at work and find any problems in the production line, then you can drive the Model with one hand.

S

P85D, could it be you who takes the hot girl for a ride on the beach?

Regret!

Xia Jingxing looked at the young employees with red eyes and smiled inwardly. Are they greedy?

Just be greedy!

Many American workers are actually very lazy. Not to mention 996, they like to fish even during normal working hours. If their supervisor dares to threaten dismissal, they will go to the union.

And a great guy like Liam, while doing his job well, also takes the initiative to solve problems for the company. If he is not set up as a role model, who will be set up as a role model?

But then again, Liam is lucky this time. The Fremont factory has just started operation and is full of waste. There are problems everywhere. There will not be so many process loopholes in the future. If other employees want to make contributions, I am afraid that It has to be rolled up to the point of darkness.

After a few minutes of delay, after giving Liam an award and taking a photo together, Xia Jingxing continued to speak.

"In addition to thanking our employees for their collective efforts, Tesla would also like to thank the Department of Energy for its support. The $500 million loan you provided has solved our urgent financial needs and laid a solid foundation for the resumption of operation of the Fremont factory."

Xia Jingxing looked at Zhu Liwen with a smile on his face, and the latter nodded slightly at him.

In fact, Zhu Liwen himself knew very well that Xia Jingxing did not lack these three melons and two dates at all, but the US$500 million loan was a policy loan from the US government to support the development of the new energy industry, and it had extremely far-reaching significance.

Tesla was exposed to a scandal some time ago, and in the end it was the Grand Commander’s Office that helped Ping.

In other words, Tesla now has a backer. As long as it develops according to the established strategy, Ao Guanhai's team will take care of it.

Xia Jingxing looked at Schwarzenegger again, and the star governor also looked at him with a smile.

Tesla took root and thrived in the land of California, and he, the governor, could also get some light from it.

It's just that the two sides had a little unpleasantness some time ago, which somewhat affected the friendship between him and Darren Xia.

However, he has ordered a thorough investigation into the car accident case, and several bad apples have been eliminated from the patrol team.

"In addition, Tesla would like to express special thanks to Governor Schwarzenegger. Under his wise leadership, California's new energy vehicle industry is developing rapidly, and I believe it will soon become the world's new energy vehicle industry highland!"

Everyone likes to hear good things, and Schwarzenegger was no exception. He immediately showed his signature smile to Xia Jingxing.

After thanking everyone who should be thanked, Xia Jingxing talked about Tesla's future development plan and corporate vision.

“The current monthly production capacity of the Fremont factory is only 500 vehicles, and just to deliver existing car orders will have to wait until next year to be completed.

This is still too slow for a company committed to becoming the global benchmark for electric vehicles.

Next, we will further upgrade the Fremont plant, increase the number of employees, add production lines, and expand our automotive production capacity.

At the same time, Tesla will also accelerate the research and development of new models, supplement our product line, put new energy vehicles into thousands of households, and serve more and wider groups of people.

In addition, we will actively respond to California’s carbon credit bill and produce more zero-emission green vehicles.

At the same time, we call on more automobile manufacturers to join this long-term plan that will significantly improve the human living environment and the earth's ecology, and work together to build a more harmonious carbon-neutral society. "

Xia Jingxing's words stood on the commanding heights of policy and morality, and were beautifully said. Although some reporters disagreed, they still had to give him face, and they all applauded.

Next, it was time for reporters to ask questions.

The first question asked by the reporter who was already waiting impatiently was unkind.

"Darren, has Tesla found out who framed the "tree crash"? Some car manufacturers say that Tesla deliberately created news topics to coincide with the company's listing hype. How do you respond to this?"

The car accident some time ago was originally called "brake door". After Tesla and the police clarified the truth, it was renamed "tree collision door".

Not only reporters, but also ordinary people are looking forward to who is the real culprit who instigated Edward to drive into a tree.

When it comes to this matter, it’s hard to describe in words.

Xia Jingxing glanced at Schwarzenegger a few times. The old guy looked at his nose and mouth, looking like he was in trance.

Although the California police have tried their best to solve the case under the supervision of their superiors, they have been unable to solve the case.

In short, Xia Jingxing had given up hope on these freeloaders. He had tentatively asked Ao Guanhai, hoping that the latter would send the FBI to the scene.

However, this request was immediately declined by Ao Guanhai on the grounds that the FBI was too sensitive and should not be touched lightly, as it could easily cause bad public opinion.

To put it simply, Ao Guanhai still has reservations about his support and is unwilling to risk being criticized by his political opponents and the Xiang Party to stand up for him, a Chinese.

Xia Jingxing felt that Ao Guanhai was unloyal. He helped Ao Guanhai campaign and make money, and actively responded to Ao Guanhai's new energy industry policy. However, the other party was not willing to help even this small favor.

But when I think about it carefully, I think it’s normal.

After all, he is a foreigner, and Ao Guanhai is the leader of a country. It is really not good for him to be too close to him.

Fortunately, Xia Jingxing knew who was framing Tesla without further investigation.

Everything must be based on evidence. He has no evidence now, so he can't publicly name those people.

Xia Jingxing considered it in his mind for two seconds before replying: "The police have been responsible for investigating this matter. As a company, we do not have the right to investigate, but I believe the police will solve the case soon.

As for the claim that we deliberately hyped up the news, I would like to ask him, who would be so stupid as to destroy his own sign?

I can tell you clearly that due to the impact of the car accident and some irresponsible media reports, our car orders have experienced large-scale cancellations.

Fortunately, we made clarifications in time and recovered some of the losses, but it cannot be said that there was no damage.

Tesla is a victim, and those who make baseless speculations and accusations about Tesla clearly have no good intentions. "

The reporter responded: "I believe that after today's news comes out, everyone will see the Model

With the mass production of S, more consumers will definitely choose to order Model

S. "

"I'd like to lend you some good words! I also hope that the reporters present here can speak up for us. The rise of Tesla has made many people and companies feel uneasy, so they spare no effort to slander us."

Immediately, another reporter picked up the issue and asked: "Darren, are you talking about the slander that Musk said on Twitter? He said Tesla is not as good as Nikola."

Xia Jingxing smiled faintly, "A truly strong person never talks and only speaks with facts and data. Let's see the results in terms of sales!"

Many reporters present pursed their lips, saying nice things and not making any comments, but the person who made the most comments was you.

When the reporters saw that Xia Jingxing still refused to take the bait, they quickly gave up the idea of ​​​​provoking trouble and finally began to talk about Model.

S and Tesla themselves asked.

As long as he doesn't dig holes, Xia Jingxing is still willing to cooperate with reporters and introduces the Model in detail.

S's technical parameters and answered questions about marketing, marketing, production, delivery and other aspects.

After the interview, news reports about Tesla quickly appeared on the front pages of various media and newspapers.

The cool appearance, coupled with the innovative large touch screen in the center control, and the acceleration capability comparable to a performance sports car, immediately make the Model

S has become a hotly discussed topic.

Then, when the first batch of Model

S began to be delivered to customers one after another, and Models gradually began to appear on the streets.

The figure of S, whenever this car appears, will attract many passers-by to stop and take photos, take group photos, and then upload the photos to social platforms.

Tesla’s huge advertising dollars on Facebook, YouTube, and Twitter have also begun to burn. Racing videos, soft-text ads, and selected exterior and interior photos about Tesla are overwhelmingly spread and fermented on online platforms. .

With the help of all-pervasive publicity and marketing, Model soon became

S has a reputation as an internet celebrity car.

Model

S's fame has also been accompanied by a lot of controversy, but the orders flying to Tesla like snowflakes prove that the world is not afraid of controversy, but is afraid of not being famous enough.

In short, Tesla has encountered happy troubles this time. It has been reluctant to receive many orders. When all orders are produced and delivered, it will probably be scheduled for the year after next.

But this still cannot stop consumers' enthusiasm for buying cars. They increase the price to purchase transferred car orders and increase the price to purchase existing cars. All kinds of wonders once again appear in Tesla's car purchase market.

This has added fuel to the already extremely hot car buying wave, causing the entire automotive industry to turn their attention frequently and turn their attention to Tesla, or to the electric vehicle industry.

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